Date

Thu - 25.05.2017


June 2011

Betting the future of The Guardian on print would have been "truly reckless", according to editor Alan Rusbridger.

Writing exclusively in the July edition of Press Gazette magazine, Rusbridger insisted the shift to a "digital future" did not mean The Guardian was turning its back on print, pointing out that its most of its revenues still come from its print edition.

Continue reading on Press Gazette

Author

Anton Jolkovski

Date

2011-06-30 09:28

Are you unsure of your role in life? Do you feel like you don't know the real you? If you answered yes to these questions, there's a good chance you're a newspaper in need of Dr. Phil's couch.

It wouldn't be difficult to convince newspapers that identity crises escalate during times of transition.

Continue reading on Editor & Publisher

Author

Anton Jolkovski

Date

2011-06-30 09:05

Even with the economy showing signs of recovery, sales of newspaper advertising are still largely down across the industry -- both in print and online. Publishers have been frantically seeking ways to reverse that trend and generate sales, with much hope being placed in the digital realm. But with all of the new digital formats available -- rich media, video embeds, GPS tagging, search engine optimization, social networking -- how is a sales rep supposed to keep up?

Continue reading on Editor & Publisher

Author

Anton Jolkovski

Date

2011-06-29 09:50

A Los Angeles-based company is attempting to accomplish what online publishers have been chasing for the past 15 years -- namely, placing value on a piece of content.

JumpTime, founded by a group of former executives from the likes of MTV Networks and Yahoo, this month is taking the wraps off a software service that affixes a price tag to articles in real time. It also helps determine the future value of those articles.

Continue reading on MediaFile

Author

Anton Jolkovski

Date

2011-06-29 09:35

The internet and social media often get accused of creating an "echo chamber" effect--encouraging people to cocoon themselves with people and news/information that reflect their existing views or demographic characteristics. But new research from the Pew Internet and American Life Project contradicts this widely held belief.

This could make it more important than ever for journalists and news organizations to engage with people via social media, in order to benefit communities and democracy...

Continue reading on Knight Digital Media Center

Author

Anton Jolkovski

Date

2011-06-28 10:02

A resolute consortium of media companies in, of all places, Slovakia appears to be proving that you can charge for digital content, so long as you (a) hang together as a group and (b) make it simple for the consumer to pay.

The companies, which include seven newspapers and two television broadcasters, are the charter members of a new service called Piano, which allows a user to register at one participating site and then acquire premium content with no further ado from any other member of the consortium.

Continue reading on Reflections of a Newsosaur

Author

Anton Jolkovski

Date

2011-06-28 09:34

There's been a lot of hand wringing about pay walls in digital media lately, but not a lot of discussion on how they're working or how to improve them.

The pay wall that's gotten the most press, of course, is that of the New York Times -- instituted on March 28. The Times asks people to pay for access after they've accessed 20 articles online.

Continue reading on MediaShift

Author

Anton Jolkovski

Date

2011-06-27 11:19

by Martin Belam

I work as Lead User Experience & Information Architect at Guardian News & Media, which publishes The Guardian newspaper six days a week, and The Observer on a Sunday. Our website guardian.co.uk reaches over 50 million unique users a month, a third of whom live in the USA.

Whilst our software process is agile, and we attempt to do many things in a user-centred way, culturally as a business we are used to being secretive about product launches, and, as a news organisation, be very wary of giving away an "exclusive".

Continue reading on currybetdotnet

Author

Anton Jolkovski

Date

2011-06-27 11:06

Swiss Post plans to launch a new personalised daily newspaper at the end of November 2011. As part of a one-year pilot project, the online version of MyNewspaper will also be available in Germany. Further publishers will be able to participate in this innovative project.

MyNewspaper is a flexible solution which enables readers to compile a personalised daily newspaper based on around 30 publications.

Continue reading on World of Print

Author

Anton Jolkovski

Date

2011-06-21 17:42

by Lauren Rabaino

A former colleague of mine, William Davis, understands what a "web first" workflow is, and has made it happen through software at his newspaper in Maine. The Bangor Daily News announced this week that it completed its full transition to open source blogging software, WordPress.

Continue reading on 10,000 Words

Author

Anton Jolkovski

Date

2011-06-21 17:31

For many newspaper bosses, the introduction of an online paywall is intimidating. "How," they wonder, "will we convince readers to pay for content they currently enjoy for free?" But for Alan English, executive editor of the Augusta (Ga.) Chronicle, explaining his paper's recent decision to charge for some digital material isn't scary at all.

"It's an easy conversation with the reader," English said. "'Would you buy your favorite reporter a cup of coffee for all the work they do for you in a month?'"

Continue reading on NetNewsCheck

Author

Anton Jolkovski

Date

2011-06-21 13:54

One thing is obvious about smartphone users: they like to DO stuff. Rarely will they passively read or watch anything on their phones for more than a minute. Unfortunately, the vast majority of news orgs' mobile news apps mostly just repackage the content of a complete news website. That is not a very compelling mobile app experience.

So try making news apps that do what apps do best: experiment with releasing smaller, special-purpose apps that focus on interactivity...

Continue reading on Knight Digital Media Center

Author

Anton Jolkovski

Date

2011-06-21 13:43

Guardian News & Media has announced a "major transformation programme" to de-emphasise print and become "digital-first", making it one of the first major newspapers to push toward that final, eventual transition.

GNM will, over the next five years, reallocate to digital areas a £25 ($40.24) million investment that was earmarked for print, it is understood. In doing so, it will, by next March, shrink the printed newspaper away from breaking news and in to a smaller, less resource-intensive edition that instead leads on analysis.

Continue reading on paidContent:UK

Author

Anton Jolkovski

Date

2011-06-20 10:13

The future of content appears to lie in the complex world of embracing all storytelling forms. New research suggests that multi-channel content distribution and marketing of both print and digital products are essential for reaching consumers who are now consuming both in nearly equal amounts.

Continue reading on Newspaper Next

Author

Anton Jolkovski

Date

2011-06-20 09:33

Tribune Company has long demonstrated its interest in reaching people on a local level -- whether it's through the company's many local TV and radio stations, newspapers, magazines, their classifieds products or even their digital subsidiaries. The company was far ahead of other media in the early '90s when they pushed content out over AOL and then the Web. And over the years they've also partnered with a number of local online efforts like Digital City.

Continue reading on Street Fight

Author

Anton Jolkovski

Date

2011-06-16 17:12

THE concept of outsourcing has been a popular business strategy for almost three decades.

It's not new to newspapers, or banks, government, insurance institutions, telecommunications companies, software developers, research firms and many other enterprises across the economy.

The decision by Fairfax Media to outsource editorial production at The Age and Sydney Morning Herald has put renewed focus outsourcing.

Continue reading on the PANPA site

Author

Anton Jolkovski

Date

2011-06-16 17:07

by Raju Narisetti

The business model of quality journalism is broken. Readers are moving online--and they want their news for free. Revenues from online advertising too haven't really caught up. Cost cutting and trying to make online readers pay, may not be the answer. The news brands need to get creative and make their content easier, more engaging and useful.

Continue reading on Forbes.com

Author

Anton Jolkovski

Date

2011-06-15 17:40

The Financial Times is to launch a formal social media strategy with dedicated investment to boost its subscriber numbers.

The Pearson-owned title is thought to be looking to leverage findings from its own analytics that show users referred from Facebook are three times as likely to subscribe as those from other sources, such as search. LinkedIn users are six times as likely to become a subscriber.

Continue reading on newmediaage

Author

Anton Jolkovski

Date

2011-06-15 17:35

Walter Hussman deserves a good laugh. Hussman, publisher of the Arkansas Democrat-Gazette, defied conventional wisdom and walled off his local reporting content, back in 2002. Why give away on the web what you made people paid for in print? Looking at the web, he reasoned that readers would stop paying for print if they got the same stuff for free online. Further, online ad revenue rates paled compared to print ones.

Continue reading on Nieman Journalism Lab

Author

Anton Jolkovski

Date

2011-06-15 08:57

Advertising and paywalls are typically viewed as a mutually exclusive proposition but they can successfully co-exist, according to participants at a roundtable at DPAC (Digital Publishing and Advertising Conference) this week.

"Why not dual models?" said Andrew Rutledge, vice president and general manager of publisher development at PubMatic. "Who's paying for digital content from more than two providers? The market can only support two or three players with a paywall. I don't think the paywall is THE solution, it's one of many."

Continue reading on FolioMag.com

Author

Anton Jolkovski

Date

2011-06-15 08:43

Australia's main newspaper publishers, News Ltd and Fairfax Media, will begin charging for some of their web content later this year, but are balancing free and paid content.

News Ltd has been intending to charge for some time, in line with News Corp.'s (NSDQ: NWS) dictate. Its bosses this week confirmed an October start date but repeated their earlier preference for a model more like its parent's WSJ (mixed pay/free) than its The Times (all paid).

Continue reading on paidContent.org

Author

Anton Jolkovski

Date

2011-06-14 13:30

Maybe Apple isn't so untouchable after all. The device maker, which has been locked in a battle with publishers, made a surprise concession recently, dropping a pricing requirement for its App Store that irked publishers. Before, publishers couldn't undercut the subscription price they offered in the App Store--the new guidelines do away with that requirement.

Continue reading on Adweek

Author

Anton Jolkovski

Date

2011-06-14 13:25


Ever since the iPhone and iPad arrived, publishers have spent millions building dedicated software to try to cash in on the app boom. Everyone who was anyone -- from the Wall Street Journal to Wired -- just had to have an app -- even though the business reasons weren't that great.

Continue reading on GigaOm

Author

Anton Jolkovski

Date

2011-06-08 17:45

What if newspaper executives thought like Yahoo! and Google? Kirk MacDonald, executive vice president of The Denver Post, thinks it could make a big difference in the way a newspaper executes its digital offerings. "Think like a digital company would. Look very closely at what Yahoo!, MSN, and ReachLocal are doing and become followers," he said.

Continue reading on Editor & Publisher

Author

Anton Jolkovski

Date

2011-06-08 17:33


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