Date

Thu - 25.05.2017


January 2011

Among trends in the media industry, one of the most promising is the increasing readiness of consumers to pay for content, says Marcel Fenez, a Global Entertainment and Media Leader for PricewaterhouseCoopers, in a presentation of many of those trends.

Mr Fenez made his presentation at WAN-IFRA's Publish Asia 2011, being held in Bangkok from 27 to 29 April.

"They are giving us hints about what they want to pay for," he says.

"They're telling us three things - I will pay for convenience, I will obviously pay for quality, because one of the things we know about free content is that very often the quality is not very high, and they're also telling us they'll pay for a higher quality experience," Mr Fenez says.

Regarding the last point, Mr Fenez used the example of someone paying a high price to go to a concert yet illegally downloading music from the internet. "Why will people pay $150 to go to a gig but not pay for music? What they tell us is, it's the enriched experience. Content alone is not enough, it has to be more than that.

"Though content is king, we have to rely on more than just content," he says. "We have to provide convenience, we have to provide quality, and we have to provide the experience."

Author

Anton Jolkovski

Date

2011-01-31 17:41

Guardian News & Media is ending the project it launched in 2010 to try and figure out the future of local journalism.

"Unfortunately, while the blogs have found engaged local readerships and had good editorial impact, the project is not sustainable in its present form," writes the publisher's digital engagement head Meg Pickard.

Continue reading on paidContent.org

Author

Anton Jolkovski

Date

2011-01-31 17:26

Staffan Hulten, head of Research and Analysis of Media in Sweden, describes research people like himself as "humble people, and extremely boring." But his presentation to the World Newspaper Advertising Conference in Malta today was anything but boring.

Mr Hulten, whose company does research for 560 publications in 17 countries representing over 300 million readers, showed how advertising effectiveness, measured in recall and click rates is declining online, and how mobile and tablet devices are providing very positive indications for advertising effectiveness.

Read more

Author

Anton Jolkovski

Date

2011-01-28 14:14

Sanoma News enters daily deals business through the acquisition of the Offerium online service, which distributes companies' offers to consumers. Users of the online service can purchase various products and services through Offerium at a price at least 30 percent lower than the normal price.

The acquisition supports the growth objectives of Sanoma News.

Continue reading on Investegate

Author

Anton Jolkovski

Date

2011-01-28 14:06

Demand Media, which is fresh off its IPO, was almost part of the New York Times family.

Demand, a mass producer of instructional content, approached Times Co. executives more than three years ago about combining the company with About.com, a person familiar with the matter said. Times Co. paid $410 million in 2005 for About.com, a network of sites that serves up information on thousands of topics from would-be experts called "guides."

Continue reading on Deal Journal (free)

Author

Anton Jolkovski

Date

2011-01-27 16:09

The 21st World Newspaper Advertising Conference opened in Malta on Thursday with what might seem to some to be a revolutionary concept: print will continue to be a unique advantage in the advertising world for many years to come, despite rhetoric to the contrary about all things digital.

Though the rapid growth of digital revenues and usage is significant, print continues to provide the bulk of revenues to newspaper companies - even in light of the "second wave" of digital developments on mobiles and tablets. And even where digital advertising revenues are approaching and surpassing those of print, the traditional print newspaper continues to produce large revenues and profits, from both sales and advertising.

More can be found here.

Author

Anton Jolkovski

Date

2011-01-27 15:51

The New York Times is preparing to introduce multiple subscription packages for access to the paper's website and other digital content, kicking off the biggest test to date of consumers' willingness to pay for news they're accustomed to getting free. Under the new system, expected to be rolled out next month, the Times will sell an Internet-only subscription for unlimited access to the Times site, as well as a broader digital package that bundles the Times online with its application on the iPad, according to a person familiar with the matter. Subscribers to the print edition of the paper will get full online privileges at no additional cost, Times executives have said.

Continue reading on The Wall Street Journal (free)

Author

Anton Jolkovski

Date

2011-01-26 17:50

For the media industry, 2010 was a big improvement over the disaster that was 2009. A new report adds up exactly how much better last year was, starting with how many newspapers folded.

Continue reading on Crain's New York Business

Author

Anton Jolkovski

Date

2011-01-26 17:28

Metro, the free morning national newspaper, has hinted at record profits of more than £9m in 2010, but ruled out bidding for one of Jeremy Hunt's proposed local TV station contracts. Metro, which is published by Daily Mail & General Trust (DMGT), has an audited circulation of 1.38 million and is distributed across 50 cities.

Continue reading on MediaWeek

Author

Anton Jolkovski

Date

2011-01-25 18:14

Addis Ababa, Ethiopia (CNN) -- Garum Tesfaye is one of Addis Ababa's "newspaper landlords," a group of entrepreneurs in the Ethiopian capital who rent out papers to people too poor to buy them.

Surrounded by worn-out copies of old newspapers, stacks of gossip magazines and the crisp print of the latest news, Tesfaye sits attentively, checking his watch every now and then.

Continue reading on CNN

Author

Anton Jolkovski

Date

2011-01-25 18:02

News International, it seems, has been working up some sort of idea for a printed title; a new newspaper in short. A project team - believed to be headed by former Sun deputy editor Fergus Shanahan - has been busy over at the Murdoch company's Wapping skyscraper. And enough about their work has leaked out on to Fleet Street for rivals to believe that News Int is working on some sort of competitor to Alexander Lebedev's more successful than expected i.

Continue reading on the Organ Grinder Blog on guardian.co.uk

Author

Anton Jolkovski

Date

2011-01-24 21:05

The mobile landscape is changing fast, says Will Sullivan, and journalists need help keeping up.

Figuring out which apps to use can be a challenge, not to mention picking a phone. Aside from deciding between two iPhones (Verizon or AT&T) there are also dozens of Android models across multiple wireless carriers.

This environment demands that editors and managers become more informed and able to respond more quickly to new mobile technologies.

Continue reading on Poynter

Author

Anton Jolkovski

Date

2011-01-24 20:47

Back in the early 1990s, Dean Singleton predicted that ultimately there would be just three newspaper companies left standing, and he intended his MediaNews Group to be one of them. It was an audacious prediction, because at the time, after a decade of wheeling, dealing and sometimes ruthless management, MediaNews Group still consisted of just a dozen newspapers, and the company's board meetings, as he was fond of saying, "could be held in the front seat of a pickup truck."

Continue reading on Nieman Journalism Lab

Author

Anton Jolkovski

Date

2011-01-21 19:05

Getting paid by advertisers to produce content for your magazine, newspaper, radio station or website is a major growth area, publishers say, but it is vital that rules are in place to protect editorial integrity.

With the line between advertising and editorial becoming increasingly blurred, the Association of Online Publishers has taken an interest in how media outlets can take advantage of branded content without losing readers' trust.

Continue reading on journalism.co.uk

Author

Anton Jolkovski

Date

2011-01-21 18:53

Naspers is taking aim at the online classifieds market, launching Kalahariads.net, a completely free classified advertising service the media group hopes will allow it eventually to dominate the field in SA.

The plan forms part of a broader strategy by Naspers to be a leader in online classified advertising in emerging markets worldwide. The launch puts Naspers on a collision course with Gumtree, the leader in the online advertising market in SA. Other players include Junk Mail and Vottle.

Continue reading on Tech Central

Author

Anton Jolkovski

Date

2011-01-20 17:48

The Washington Post Co. is entering the "integrated marketing" space with the launch of SocialCode, which it bills as a full-service branding agency. But unlike the recent efforts by rival newspaper publishers such as Gannett and Tribune to create standalone marketing units that are a step away from the main content product, WaPo's effort is strikingly niche: SocialCode, housed within the Slate group, is devoted solely to helping marketers advertise themselves on Facebook.

Continue reading on paidcontent.org

Author

Anton Jolkovski

Date

2011-01-20 17:42

A Texas newspaper organization offers free online content, including breaking news and obituaries, and requires paid subscriptions for access to more in depth work. Four months in, editor Carlos Sanchez says it's too soon to pinpoint trends but so far the company has seen a drop in Web traffic and an increase in print subscriptions. Public reaction has been evenly mixed between approving and critical, Sanchez says.

Continue reading on Knight Digital Media Center

Author

Anton Jolkovski

Date

2011-01-19 18:04

When the iPad was launched last year, much was made of how it would revolutionize video and other media consumption. But new research may not spell good news for all those companies hoping to profit from that kind of use.

Apparently, current iPad owners are proving to be a little stingy when it comes to paying for content like TV shows and magazines.

Continue reading on paidcontent.org

Author

Anton Jolkovski

Date

2011-01-19 17:50

In the coming weeks, News Corp. is set to unveil one of its more audacious content bets in recent years: The Daily, a newspaper designed for the iPad and the generation of tablet devices it inspired.

Conceived by News Corp. Chairman Rupert Murdoch, who negotiated directly with Apple CEO Steve Jobs, the publication breaks new ground in a couple of ways. First, it's one of the biggest bets on traditional journalism in years on any platform -- 100 writers, editors and designers have been hired for the project -- since Conde Nast sunk $100 million into Portfolio magazine.

Continue reading on the Ad Age site

Author

Anton Jolkovski

Date

2011-01-18 17:19

While newspapers around the world are anxiously asking themselves what would happen if they started charging readers to view articles online, a few answers have started to emerge.

Steven Brill's Journalism Online experiment, which developed a system that allows newspapers to charge their most regular online visitors, has analyzed its preliminary data and found on average that advertising revenue and overall traffic did not decline significantly despite predictions otherwise.

Continue reading on nytimes.com

Author

Anton Jolkovski

Date

2011-01-18 16:42


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