Date

Wed - 13.12.2017


August 2010

Social media usage surged among U.S. adults ages 50 and up, according to a latest survey by Princeton Survey Research Associates on behalf of the Pew Internet & American Life Project, Media Post reported.

The survey also suggested social media may be an effective advertising and marketing platform to reach older Internet users.

Photo: Tim Boyle/Getty Images

According to Pew, social network use among online users age 50 or above was up from 22 percent in April 2009 to 42 percent in May 2010. Moreover, one out of 10 people in the 50+ age group uses Twitter or a similar "status update" service to post updates or check friends' updates.

To break down the age bracket even more, among adults age between 50 and 64, social media use jumped from 25 percent to 47 percent from April 2009 to May 2010, and among those 65 and older, use surged from 13 percent to 26 percent. On the other hand, use among people age between 18 and 29 only increased from 76 percent to 86 percent, according to The Knight Center for Journalism in the Americas.

Author

Erina Lin

Date

2010-08-31 22:44

Considering the major shift of readers from traditional news sources to digital media, changes were announced today at Utah's longest publishing daily, Deseret News. The U.S. newspaper will reduce its newsroom staff numbers by nearly half and introduce new strategic initiatives to serve massive audiences globally, TheSaltLakeTribune.com reported today.

Like many other newspapers, Utah's second largest daily faced a difficult choice - to either reduce staff and reinvent itself or to stop publishing. The newspaper chose the former; and despite declining ad revenues, the newspaper's readership showed an increase of 20 percent in 2009, the highest growth rate experienced by any newspaper in the country, according to a blog post by the newspaper's editorial page editor, Jay Evensen.

Author

Savita Sauvin

Date

2010-08-31 22:29

Newsweek magazine has this week launched Newsweek Pakistan, which will have double the print run compared to that of the international edition, The Express Tribune reported today.

Although Newsweek's financial woes are well known in its home country, the United States, print is growing in Pakistan, and the weekly is expected to see success. The launch is in partnership with Pakistani media company AG Publications, according to the Huffington Post. Newsweek was recently sold by the Washington Post Company to audio billionaire Sidney Harman. Newsweek Pakistan was being created before the company announced it would sell the news weekly.

Two other English-language publications have recently launched in the country, including The Express Tribune and Pakistan Today. However, despite rising competition, Newsweek Pakistan editor Fasih Ahmed noted that "Newsweek has been around in Pakistan for years ... we are not taking a risk," The Express Tribune reported.

Author

Leah McBride Mensching

Date

2010-08-31 22:26

A group of Dominican investors have bought the 121-year-old Listin Diario and its radio stations, The Associated Press revealed yesterday.

Although the value of the Aug. 10 transaction was not disclosed, the president of the Central Bank, Héctor Valdez Albizu, said the operation had covered the $51.8 million debt that the media company had with the government, ElMasacre.com reported. The group of investors include media mogul José Luis Corripio and Juan Bautista Vicini Lluberes, whose family owns the sugar giant Vicini Group, ABC.es reminded.

The Central Bank seized the Editora Listí­n Diario in 2003 after its owner Ramón Báez Figeoroa, who at the time was also the head of the Dominican Republic's second largest bank, was accused of fraud. The government negotiated the newspaper's sale for more than a year.

In a statement published in the newspaper, the new shareholders said they remained committed "to preserve and be faithful to the historical legacy of Listin Diario."

The daily, which was founded in 1889, has an average circulation of 60,000 copies.

Author

Clara Mart

Date

2010-08-31 17:10

Yesterday The Associated Press reported that Google and the AP have updated their licensing deal for online content. Specifics of the arrangement were not released to the public, although there are two main factors in the deal: Google will purchase the AP's content for an undisclosed amount, and the two companies will also collaborate to increase the AP's online revenue. The terms of the contact may not be dramatically different from previous licensing contracts, yet the recent announcement marks a shift in more diplomatic relations between the AP and Google.

Author

Leah McBride Mensching

Date

2010-08-31 16:54

Google is planning to launch a pay-per-view movie service on YouTube, according to a report in the Financial Times, sify news reported.

The Internet giant is talking with major Hollywood studios. If negotiations go well, YouTube could begin showing the latest movie content on demand by the end of the year, according to The Financial Times, Information Week reported.

This service will directly compete against Netflix, iTunes and Hulu, as well as the rapidly dwindling neighbourhood video stores.

According to the report, YouTube would charge up to $5 per film - about the same amount that cable and satellite TV charge for pay-per-view movies.

Author

Erina Lin

Date

2010-08-30 23:33

Finance company PPF has sold its PPF Media division and shut down its local media project in the Czech Republic, called Naše Adresa ("Our Address"), which created a network of local weeklies across the country.

PPF invested at least Kc200 million (€8.05 million) in Naše Adresa, but the pilot project "did not meet the parameters of return on investment," the group's spokesman told the Czech News Agency (CTK) today. PPF sold its PPF Media company to investor Richard Benysek, CTK reported Friday.

"The pilot project, during which the PPF Media websites operated hyperlocal news and published [print weeklies] in seven regions of the ČR, has not complied with the parameters of commercial return on the PPF targets," PPF stated in a report dated Aug. 27, aktuálnĕ.cz reported.

However, the reason the project was shuttered is being debated.

"It's nonsense. How could it earn something while [in its] preparatory [stage]? How can it earn with a few isolated district weeklies? That was the purpose of the pilot project," a journalist who was part of building the project told aktuálnĕ.cz.

PPF's reason for selling PPF Media is that it wants to take on larger investments, worth at least Kc2.5 million (€100 million). Benysek bought PPF Media because he wants to continue growing the group's portfolio of activities, his PR representative told CTK.

Author

Leah McBride Mensching

Date

2010-08-30 22:20

Metro International will not work with a creative agency on its first global branding campaign and has instead hired a brand team led by Mattias Frodlund, a freelancer previously working for Leo Burnett, Media & Marketing reported last week.

In a press release, Metro International CEO Per Mikael Jensen said the company's previous goal was to "establish Metro as the world's largest global newspaper." The next step"is building Metro into one global premium brand, admired and respected by readers as well as advertisers," global marketing director Christian Quarles added.

Frodlund will help to develop brand concepts and communication strategies to position the brand globally, Newspaper Innovation noted.

"This year is 'the year of the product', and big investments are made in Metro World News, the central news desk in London, to supply unique high-quality content to all Metro newspapers," Jensen said, according to Newspaper Innovation.

The global branding campaign will be targeted towards readers, advertisers, employees and shareholders. The campaign will be launched on multiple media channels in 19 countries from the beginning of 2011.

Author

Savita Sauvin

Date

2010-08-30 22:18

According to findings from research carried out in May by Digital Media Test Kitchen, "few mobile news apps have pushed the creativity envelope." The report stated that "compared to the innovation that's rampant in the non-news mobile app world, the news apps we reviewed seem behind the curve."

Six newspaper apps were reviewed: USA Today, The New York Times, THE Associated Press, the Guardian, Politico, and the Huffington Post. "Most of the news applications that have been created by single news brands do not do enough to encourage interactivity, customization, or creativity...there is an overall lack of interactivity compared to the news brands' regular Web sites." Regarding creativity, these apps generally stuck to the same pattern of pairing headlines with thumbnails photos. However, these thumbnail photos can usually not be enlarged when clicked on, "a disappointment when the image was too small to discern adequately." As for interactivity, while most of the apps permitted sharing on social networks, only the HuffPost app allowed users to comment.

For more on this story, visit our sister publication, editorsweblog.org.

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Author

Leah McBride Mensching

Date

2010-08-30 22:17

Danish free daily Urban has discontinued its use of Danish wire service Ritzau, Newspaper Innovation reported last week.

Owned by Mecom, the newspaper is now reliant on original content and those produced by paid newspapers of the publisher that include BT and Berlingske.

Image: NewspaperInnovation.com

In the United States, Metro stopped using The Associated Press, a move that started the trend of unsubscribing to wire services, according to Newspaper Innovation. Previously, Dutch financial newspaper Financieele Dagblad also ended its subscription to national wire service ANP.

Author

Savita Sauvin

Date

2010-08-30 21:48

Australian publishing giant Fairfax Media showed much-improved financial performance for the year ending June 30, with annual net profits of AU$282 million after incurring a $380 million loss last year, caused due to declines in advertising revenues. Fairfax will also begin charging for content online and across emerging mobile platforms, to survive in the competitive newspaper industry, Agence France-Presse reported today.

Fairfax's online payment strategy will centre around a two-tier model, wherein users will be required to pay for accessing premium content, while generic content will continue to remain free, Sydney Morning Herald reported. The general news on websites of The Melbourne Age and Sydney Morning Herald will remain free, while "premium niche content" such as that on The Australian Financial Review's website will be charged.

The media group aims to pursue "greater sharing of editorial content and collaborating across print, online and mobile, more integrated selling and monetising our content online and on emerging platforms," Fairfax said in a statement to the Australian Stock Exchange, according to AFP.

Author

Savita Sauvin

Date

2010-08-27 22:55

USA Today announced plans for the most extensive reorganisation in its 28-year history, including cutting 9 percent of its staff and shifting its emphasis to digital media operations, according to the New York Times' blog.

Company spokesman Ed Cassidy said it plans to shed its workforce by 130 employees across the company, Toronto Sun reported.

The move is aimed to move away from print, according to David Hunke, the president and publisher, in a company press release. "This significant restructuring reflects USA Today's evolution from a newspaper company to a multiplatform media company," Hunke said, Editors Weblog reported.

In order to respond to the increasingly new media consumption, USA Today created five new departments, including Business Development, Product Development and Design, Vertical Development, Digital Development and USA TODAY Sports, Politico reported.

Author

Erina Lin

Date

2010-08-27 21:42

Independent News and Media's newspapers have returned to pre-tax profits after selling loss-making titles, The Irish Times reported today. Revenues for the first half of the year reached €656.5 million, up 7.8 percent, as operating profit increased 29.2 percent, to €94.6 million. Earnings before taxes, amortisation and depreciation were up 26.1 percent, to €115.6 million.

The Ireland-based INM sold its UK Independent and Independent on Sunday titles in April, and also sold its remaining share in India-based Jagran Prakashan Limited media group, lowering its net debt by €360.1 million in the period from June 2009 to June 2010. INM reported pre-tax losses of €31 million for the year of 2009, according to MediaGuardian.

Pre-tax profits were at €53.3 million, up more than 39 percent compared to a year prior, RTE.ie reported. Advertising is picking up gradually, and the group expects healthy profit growths for the full year, INM COO Vincent Crowley told RTE.

Author

Leah McBride Mensching

Date

2010-08-27 16:55

British newsagents are selling 14 percent less newspapers than they were a decade ago and sales revenues are expected to continue decreasing by 44 percent in the next five years, according to research by Mintel, paidContent reported yesterday.

But despite this decline, newsagents' income has increased since 1999 by 10 percent, to £26.8 billion. The reason is a sales boost of other goods such as magazines, cards and cigarettes, the Press Gazette informed.

Graph: paidContent

The biggest growth was experienced in the magazine and comic sector, where spending went up by 38 percent. Overall, spending on newspaper declined from £3.4 billion to £2.9 billion.

"This sector appears to be in long-term decline, reflecting changes in consumer lifestyles and major changes in how information is acquired and consumed," Mintel's report stated, according to paidContent.

Author

Clara Mart

Date

2010-08-27 16:43

Close on the heels of its Associated Content acquisition, "Yahoo has begun recruiting writers to begin building a local news site for the San Francisco area."

A recent email to registered Associated Content writers announced Yahoo's search for "writers living in or near the San Francisco area (like you!) to write compelling, local content -- ranging from highlights of your favorite neighborhood destinations to metro-wide, first-person reporting assignments covering the stories and topics not typically found in mainstream news media." This email confirmed speculations which had started earlier in the year when Yahoo advertised openings for local editors in San Francisco.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-08-27 16:31

Groupon launched just under two years ago, and now publishers are trying out the same concept on their digital properties in order to forge new digital revenue streams. The Minneapolis-St. Paul Star Tribune last week released its first STeal, under which it offers an exclusive deal from a local business each day, MinnPost.com reported yesterday.

"If enough people buy, everyone gets the deal. Then you can print, redeem, repeat," the STeals page explains. The Star Tribune is just the latest to experiment with daily deals - so far the Washington Post, Zagat, Open Table, the SF Gate, Yelp, Gilt Group, and more have also done so, YipIt Blog reported. And, although STeals will be a small part of the Star Tribune's digital revenues, it is a promising new revenue stream that has long-term potential.

Groupon's revenue is expected to reach between US$300 million and $500 million this year, all because "they simply went out and created a distribution list of over nine million subscribers in local areas and negotiated deals on their behalf," YipIt noted.

Author

Leah McBride Mensching

Date

2010-08-26 23:12

The American Audit Bureau of Circulations announced yesterday it will launch an auditing report for mobile content providers, Editor & Publisher revealed.

The service, named m.Audit Report, will provide monthly statistics about number of app downloads, page views, unique visitors, audience access points, type of mobiles used by readers and visits per day to each mobile content site, the Bureau explained on its NewsBulletin Blog.

Photo Source: The New York Times via Johnny Holland Magazine

ABC's senior vice president of communications and strategic planning Neal Lulofs said the new report is aimed to help publishers "demonstrate the reach of their product to advertisers," Journalism.co.uk quoted.

However, the ABC noted on its website that members can still report the results of their mobile audits with their multimedia publishers statements or on consolidated media reports.

Author

Clara Mart

Date

2010-08-26 22:08

Polish free daily Metro is launching a German edition of its newspaper in Berlin, Newspaper Innovation reported today.

Owned by Polish publisher Agora, the German edition will carry a circulation of 30,000.

The launch of the German edition is aimed at boosting tourism growth in Poland by providing Polish advertisers with an opportunity to reach potential customers beyond borders.

This is the third German publication launched by Agora since September 2009, according to Newspaper Innovation. The first German publication was awarded first prize in the "Marketing Solutions for Advertising Clients" category at the INMA Awards 2010 competition.

Author

Savita Sauvin

Date

2010-08-26 22:02

Mail Online was the only British audited national newspaper website to report a monthly increase in unique browser traffic for July, according to the latest data released by the Audit Bureau of Circulations Electronic (ABCe), Journalism.co.uk reported.

Mail Online had a slight increase of 0.38 percent from June to July at 2,494,916 daily unique browsers. Its year-on-year growth in daily visitor numbers also rose by 44 percent, Media Guardian reported.

Guardian.co.uk was still on the second spot, with 1,933,704 daily unique visitors, down 5 percent from June but up 30 percent year-on-year, Press Gazette reported.

Telegraph.co.uk followed with 1,623,290 daily uniques, down 9 percent month-on-month but also up 22 percent compared to the same month last year.

Mirror Group Digital had its July traffic down 3 percent from June to 513,944, but up 4 percent from July 2009, while the Independent's website had 471,917 daily uniques, down 4 percent month-on-month but up 22 percent year-on-year.

Author

Erina Lin

Date

2010-08-26 21:40

Newly launched MouseTrace offers website owners the ability to find out detailed activities of visitors. It "provides a complete view of how your visitors are using your website, recording every click, mouse movement," according to information provided on the product website: so website owners can see the exact paths that users take around their sites.

Declaring itself not a traditional 'web stats' company, MouseTrace works in collaboration with existing stats packages on a website, Google Analytics for example. It is able to monitor activity of an unlimited number of pages on a website, including secure (ssl) pages. It also monitors iPhone activity, providing information on page scrolling and zooming, as well as gestures and device rotation.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-08-26 19:00

U.S. Publisher Hearst Magazines is preparing to open an "App Lab" at its Hearst Tower headquarters in Manhattan, paidContent reported. The lab will serve as a "think tank" for those in the advertising and marketing industries, aiming to to kick-start business associations and help experts discuss mobile content ideas with the publishing industry.

The initiative is set to begin in September, with educational sessions on topics including previews of emerging mobile content, applications and platforms, including iPad and other tablets; advertiser and agency roundtables on new ad formats and models; and consumer insight panels, among other programming, according to the press release posted on WebWire.com. In early 2011, the group plans to open up a physical space for showcasing its iPhone, iPad and tablet products exclusively to consumers.

Image: greenquest.co.uk
"The App Lab is a digital think tank to bring together innovators, both inside Hearst and across the media and technology industries, in order to create the smartest content, ad models and platforms that resonate with consumers today," David Carey, Hearst Magazines' newly named president, stated in the press release.

Author

Savita Sauvin

Date

2010-08-25 19:23

Although television continues to be advertising's most memorable form, 86 percent of UK viewers using a digital video recorder to watch time-shifted shows skip through the ads, research published yesterday by YouGov for Deloitte has found. Shorter breaks in advertising would lead to more ad-watching, 48 percent of respondents said, MediaGuardian reported.

Meanwhile, digital and personal TV video recorders has led to more television watching, the report found. The research was conducted for the MediaGuardian Edinburgh international television festival, which begins Friday.

Image: Mahmoud.M's flickr photostream
"Online advertising's poor showing relative to television may surprise, given that the former has often been portrayed as television's nemesis," said James Bates, media partner at Deloitte, according to Biz Report. "What television does best - display and brand building - is what online struggles with. Online advertising is best at search, which previously newspapers, particularly for classified, had excelled at."

Television ads are also more effective than online, the poll of 4,000 adults found, with about 50 percent saying TV ads stay in their minds the most, the BBC reported.

Author

Leah McBride Mensching

Date

2010-08-25 19:19

Global online recruiting site Monster has completed its acquisition of Yahoo!'s HotJobs for $225 million (£145 million), Recruiter reported.

Monster also inked a three-year commercial traffic agreement with Yahoo!. According to the deal, Monster will become Yahoo!'s provider of career content and will pay $20 million to $31 million a year to Yahoo! for the redirected traffic, Boston Herald reported.

The deal helps Monster expand its reach into U.S. The combined unique visitors of Monster and HotJobs will reach 130 million, which accounted for 62 percent of total U.S. online population. It also helps expand Monster's newspaper partnerships from 400 to 1,000, thanks to 600 HotJobs newspapers providing local reach in all 50 states, CNET reported.

Yahoo will place Monster on its home page in both U.S. and Canada.

"The combination of Monster and HotJobs gives European employers simple and rapid access to a bigger pool of candidates based in U.S. This is a significant strategic advantage for employers that are competing on a global stage for the best talent," said Andrea Bertone, head of Monster Europe.

Author

Erina Lin

Date

2010-08-25 18:33

Microblogging has become very popular in China, where 73.5 of Internet users rely on microblogs, such as Twitter, to quickly receive news and information updates, according to a recent survey conducted by the China Youth Daily, Efe reported yesterday.

There is a general trust in the news delivered through these sites, as 56.5 percent of Chinese believe in the information provided by microblogs. However, 20.3 percent considered them to be "unreliable" while 23.2 percent remain uncertain about their credibility, Xinhua News Agency revealed.

Photo Source: Switched.com

"Microblogs can only serve as a supplement to traditional media," Kuan Wenbo, a professor of Journalism at the Renmin University of China, said to the China Youth Daily. For him, the problem with these sites is that is difficult to judge the veracity of the information because anyone can publish information, Xinhua quoted.

The survey had 3,282 respondents from 30 Chinese provinces. According to Efe, China has more Web users than any other country, estimated at 420 million. However, is it also one of the countries that applies some of the strongest Internet censorship.

Author

Clara Mart

Date

2010-08-25 18:04


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