Date

Wed - 13.12.2017


June 2008

When a newspaper is handed over from the seller to the buyer in South Africa, its journey has only just begun, as the latest SAARF AMPS study has found that although readership is up, circulation is the same, as more people are sharing newspapers, Biz-Community reported Thursday.

African Response, a co-contractor on the SAARF AMPS study, found that just because more South Africans are reading newspapers, it does not necessarily mean they are buying them.

One reader told Biz-Community that she reads the headlines on the train in the morning, saves the rest of her reading for lunch, and “can't say how many people get to read my paper at work, but it disappears for the whole afternoon.” At the end of the day, she relocates the paper to take home, because her family wants to read it.

Another reader said when he goes to work, at least eight people will read it during lunch, and others will sign up for a time to read it during the day. After work, he takes it to a bar, where other people read it, thus it makes the rounds from one of his (live, not online!) social networks to another, Biz-Community reported.

“Content retains its title as king. More variety and the improved relevance of content are the key driving forces behind the increase in newspaper readership amongst black South Africans,” Biz-Community reported, in the article posted on AllAfrica.com.

Author

Leah McBride Mensching

Date

2008-06-28 07:35

The so-called video game generation is made up mostly by people in the 26- to 34-year-old range, according to an M:Metrics survey.

In Germany, more than 35 percent of people ages 26 to 34 play video games, followed by those ages between 18 to 24, and ages 35 to 44. Less than five percent of Germans over age 45 plays video games, according to the study, conducted in September 2007.

In Spain, about 35 percent of people between 25 to 34 play video games, and more than 20 percent of people ages 35 to 44 play video games. There are still nearly 20 percent of Spaniards between 18 to 24, and 10 percent of those between 13 to 17 and 45 to 54 who so, according to M:Metrics.

The situation is similar in the United Kingdom. More than 25 percent of Britons between 18 to 34 play video games, and about 20 percent between ages 35 and 44 play the games, but less than 10 percent of other age groups do so.

In France, the video game generation is relatively younger. More than 35 percent of French people between ages 18 to 24 play video games, while more than 25 percent of those ages 25 to 34 and more than 15 percent of those between 13 to 17 said they play video games. People over age 35 are less likely to play, according to M:Metrics.

Tags

Author

Erina Lin

Date

2008-06-28 06:51

Two Michigan newspapers, The Saginaw News and The Bay City Times, will together launch EverythingTri-Cities.com, a regional site providing information on the activities and offerings of the Tri-Cities, Editor & Publisher reported Friday.

The joint offering highlights entertainment opportunities in the three counties the Web site is based from, featuring an interactive events calendar, where users can browse offerings by day or by category, and also lists of community resources.

"It's a cultural, social, recreational, lifestyle page. The key question it answers is: What's there to do?" Bay City Times Editor John P. Hiner told the Saginaw News, E&P reported.

The site will serve the residents in Saginaw, Bay, and Midland counties. The idea was brought up by local leaders, who planned to develop a regional identity for economic development and quality-of-life initiatives, E&P reported.

Author

Erina Lin

Date

2008-06-28 06:39

The UK Joint Industry Committee for Web Standards will meet next week to discuss findings of a study on how newspaper Web sites gather traffic data, Journalism.co.uk reported.

The committee decides how online measurement standards are developed, and in May ordered a review on how the Audit Bureau of Circulation Electronic (ABCe) audits newspaper Web site traffic.

ABCe allows several different technologies to collect the traffic data, which are then compared side-by-side. Because how data is collected varies, many across the industry believe the final results are not accurate, according to Journalism.co.uk.

Newspaper publishers are allowed to choose one of the ABCe-approved technologies to track the online data, but newspaper groups earlier this year became wary of the system when Telegraph.co.uk gained more than six million unique users in two months, after it switched from one approved technology to another approved technology. The first tool was HBX SiteCatalyst, and the second the Telegraph used, was WebTrends7 On Demand, Journalism.co.uk reported. The Telegraph maintains the traffic increase was due to its quality editorial offerings, but rival groups remain skeptical.

The Web standards committee passed the matter on to its Internet Technical Group for further review, which will report back to the committee next week. The group is expected to give recommendations on usage of the analytic tools.

Author

Leah McBride Mensching

Date

2008-06-28 06:25

Yahoo!'s rejection of a Microsoft acquisition and partnership with Google could distract the company from its Newspaper Consortium partnership, and leads industry experts to ask if the long awaited ad platform AMP will launch as planned, Editor & Publisher reported Thursday.

More than 40 percent of U.S. daily newspapers, by circulation, have joined with Yahoo!.

Ken Doctor, of Content Bridges, stated that there are two things to take into consideration: “The short-term negative: a confusion about priorities that slows AMP development down,” he wrote, E&P reported.

“The potential longer-term positive: with national and search advertising growth both slowing, maybe local advertising really is the major growth opportunity (Yahoo!'s Executive Vice President of Global Partner Solutions Hilary) Schneider's been touting and new leadership doubles down on it,” Doctor stated, according to E&P.

Tags

Author

Leah McBride Mensching

Date

2008-06-28 06:00

In a letter to shareholders Wednesday, Yahoo! once again defended its decision to forego a Microsoft takeover and instead partner with Google in a non-exclusive agreement to have the ability to run sponsored search advertising supplied by Google alongside Yahoo! search results.

The agreement with Google was announced June 12.

The partnership is expected to generate between US$250 to $450 million in incremental operating cash flow for Yahoo! in the first year after it is implemented, Jerry Yang, chief executive officer, and Roy Bostock, chairman of the board, said in the letter to shareholders.

Yang and Bostock explained that the Google agreement will help meet some of Yahoo!'s key strategies: “to capitalise on the increasing convergence of search and display advertising,” and “to open our platform to other developers to optimise monetization for our advertisers and publishers and provide the best experience for our users.”

The non-exclusive agreement will also provide Yahoo! with operational flexibility, something the Microsoft deal would not have, and also doesn't prevent Yahoo! from looking at other strategies that could also increase stockholder value.

Author

Leah McBride Mensching

Date

2008-06-27 07:06

Online newspapers in Norway generated nearly €290 million in 2007, up 61 percent from about €180 million in 2005, according to the International Newsmedia Marketing Association (INMA).

Display and classified revenues were at €129.25 million in 2005, and increased to €183.15 million in 2007, with a growth of 41.7 percent. The online sector's overall share of advertising revenue, however, dropped from 72 percent in 2005 to 53.3 percent in 2007.

Search and listing, on the other hand, only brought in €50 million in 2005, but boosted to €106.26 million in 2007, up 112.5 percent. It also gained shares during the two years, from 27.9 percent to 36.7 percent, according to data from INMA.

Author

Erina Lin

Date

2008-06-27 05:55

U.S. mobile marketing continues to be immature, with just 6.9 percent of adults surveyed saying they purchased electronics due to the influence of a video on mobile phones, while 6.4 percent said they were influenced by text messaging, according to BIGresearch's “Simultaneous Media Usage Study,” eMarketer reported.

However, mobile media was twice as effective among younger users, the study found.

More than 14 percent of people ages 18 to 24 said that mobile video influenced them, and 15.9 percent said text messaging did, according to the study, eMarketer reported.

"Given the state of our economy, mobile advertisers have a unique environment in which to build strategies that influence consumers to buy via their cell phones, especially the media-elusive 18- to 24 year-old segment," Gary Drenik, president of BIGresearch, said in a statement.

Another study conducted by Ketchum and the USC Annenberg Strategic Public Relations Center reinforced this idea. The research found young adult influencers use mobile media more than other age groups, according to eMarketer's recent study “Mobile Social Networks.”

Author

Erina Lin

Date

2008-06-27 05:44

Free dailies earned 316 million Swiss Francs in ad revenue in 2007, making up 24 percent of all newspaper ad revenue in Switzerland, Newspaper Innovation reported Thursday.

Overall, Swiss newspapers generated total ad revenues of 1.34 billion Swiss Francs (€826 million) in 2007. Of the total ad revenues in Switzerland, free dailies accounted for five percent.

Sunday papers brought in 202 million, while local weeklies earned 220 million Swiss Francs.

Overall ad revenues rose 4.1 percent in 2007 compared to the previous year. Print media was up five percent and still owned a 43 percent share in the country, Newspaper Innovation reported.

Author

Erina Lin

Date

2008-06-27 03:36

The number of help wanted ads placed in newspapers in the United States fell one point in May, and 10 points year-over-year from May 2007, Reuters reported Thursday.

The data, from private research group the Conference Board, said the index of help wanted ad volume was at 27 in May last year, falling to 18 in April this year and 17 in May.

The decline has happened in all regions of the United States, with the biggest declines happening in the Central Northwest part of the country, Reuters reported.

The turndown is due to an extended economic slowdown and employment declines, which is expected to continue into the summer and autumn, Ken Goldstein, labour economist at the Conference Board, said in a statement, according to Reuters. In the first five months of 2008, the number of jobs has continued to fall, he stated.

In April, the Conference Board announced it will continue to compile the index for research purposes only, as print advertising is “no longer representative of changes in labour market demand,” according to Reuters.

Author

Leah McBride Mensching

Date

2008-06-27 03:10

Publicis Groupe has established an ad network that depends on the four largest American-based Internet companies that are defining online advertising: Microsoft, Google/DoubleClick, Yahoo and AOL

Although most agencies already work with these systems, Publicis wants to “formally identify the relationships it has with these companies and how it plans to tightly coordinate its campaigns across these platforms,” paidContent reported Wednesday.

The Paris-based advertising firm announced the features of the network as well as its goals, which include:

1. A new “open source ad network” dubbed VivaKi which combines Publicis' Interactive wing, Digitas, with it's traditional advertising divisions.

2. To boost the firm's digital income to 25 percent of total revenues by 2010. After the 2006 purchase of Digitas, Publicis increased the digital portion of its revenue to 15 percent. The firm hopes that through targeted online advertising it can achieve a 10 percent increase.

Author

Alisa Zykova

Date

2008-06-27 02:45

Neo-Gothic Chicago landmark Tribune Tower may be the next Tribune Co. property Sam Zell puts on the chopping block.

The Tribune Co. chairman and chief executive announced Wednesday he is looking for ways to “maximise the value of the headquarters building,” and would use proceeds from the sale to pay down the company's debilitating US$13 billion debts, the Chicago Tribune reported late Wednesday night.

“We are not rushing this process, and I can assure you we will not accept anything but full-market value for these assets,” Zell said in a statement; however, he didn't give specifics on the possible sale, the Chicago Tribune reported.

Zell is talking to real estate groups on how to best make money off properties owned by the Tribune and the Los Angeles Times. Requests for proposals from these firms went out Wednesday morning, a source told the Chicago Tribune. Payments on debts this year should be covered by money made from the $650 million sale of Long Island, New York-based Newsday to Cablevision Systems Corp. Meanwhile, next year's sizeable debt payment will hopefully be covered by the expected sale of the Chicago Cubs baseball team and its home base, Wrigley Field, also a major Chicago landmark, Zell has said, according to the Chicago Tribune report.

Tags

Author

Leah McBride Mensching

Date

2008-06-27 01:06

Fairfax Digital has acquired a three-fourths stake in The Weather Company, which the company hopes will enable it to offer more online news and weather information, The Age reported Wednesday.

The deal was made for an undisclosed amount, and the company's founder and managing director, Mark Hardy, continues to own 25 percent of the company.

“It may well be that there are additional opportunities to utilise the (The Weather Company's) material in other media,” Mark McDonnell, BBY Limited analyst, told The Age, which is also owned by Fairfax.

The Weather Company uses weather data from Australia's Bureau of Meteorology, and was created in 1998.

Fairfax Digital also owns online properties including Web sites for the Sydney Morning Herald, BusinessDay, WAToday.com.au and the Brisbane Times.

Tags

Author

Leah McBride Mensching

Date

2008-06-26 07:03

U.S. online users ages 12 and older spent 6.1 hours daily on video-based entertainment, according to a survey conducted in June 2008 by Solutions Research Group.

According to the survey, about four hours per day are spent on traditional television, including live, digital video recorder and video-on-demand viewing. Time on video games, online and PC video, DVDs and video on mobile devices totalled about two hours, eMarketer reported.

The research company estimated total hours with video-based entertainment will increase by about one-third to nearly eight hours per day on average by early 2013.

Although total video-consuming time is expected to go up, most of it will go to online video, not TV, eMarketer reported.

Another study from Deloitte also indicates the shift away from TV to the Web. About 70 percent of respondents in the Deloitte's survey said the computer has become more of an entertainment device compared to the TV.

Among the youngest group, 80 percent see the computer as an entertainment device more than TV. However, it is surprising that over half of the oldest respondents said so, according to eMarketer's recent study “Online Video Content: The New TV Audience.”

Author

Erina Lin

Date

2008-06-26 06:39

Internet ad spending will surpass radio this year, with about 9.5 percent of global ad budgets allocated to online media, according to Steve King, head of research firm ZenithOptimedia.

“Internet has already overtaken cinema and outdoors. This year it will overtake radio. In a couple of years it's going to overtake magazines as an advertising media,'' King said at a presentation in Paris Wednesday, Bloomberg reported.

Online ad spending will rise 26 percent this year, mostly from search-related ads, according to ZenithOptimedia. The overall ad market worldwide is expected to grow 4.7 percent.

According to King, consumers spend 15 percent of their time online, while only nine percent of advertising budgets are allocated to the Web, which indicates room for growth. The increasing Internet usage will also attract more online ad spending - with 19 percent of the global population having online access this year, up from 17 percent in 2007, King said, according to Bloomberg.

Internet ad spending will overtake magazines in 2010, King said at the conference. This year, radio will make up nine percent of all ad budgets. “Radio is still growing, funnily enough, because of digital,” he said.

Author

Erina Lin

Date

2008-06-26 06:27

California-based Orange County Register Communications Inc. and India-based Mindworks Global Media will join together for a one-month trial at the end of June in which the Indian company will copy edit some stories published in The Orange County (California) Register.

Mindworks will also lay out pages for a community newspaper owned by the California company, Business Week reported Tuesday.

Editors at Mindworks will work five shifts a week for the month trial period, editing some stories for the company's flagship Register and laying out pages for the community newspaper, said John Fabris, deputy editor at the Register, Business Week reported.

It was not specified which community newspaper the Indian company will lay out, but Fabris said no job cuts will be made, according to Business Week.

“This is a small-scale test, which will not touch our local reporting or decision-making. Our own editors will oversee this work,” Fabris said in an e-mail to the Associated Press, Business Week reported. “In a time of rapid change at newspapers, we are exploring many ways to work efficiently while maintaining quality and improving local coverage.”

For a previous article on this topic, visit our partner site, Editorsweblog.org.

Tags

Author

Leah McBride Mensching

Date

2008-06-26 06:11

The two major dailies in Boston are cutting costs once again, with management at the Boston Globe asking unions to take an across-the-board 10 percent pay decrease, and the Boston Herald announcing plans on Tuesday to outsource printing operations and lay off 130 to 160 production-related workers, the Boston Herald reported Wednesday.

The Globe recently completed a round of employee buyouts, while the Herald's production staff being cut will come from press operators, electricians and other production-related staff, and will take place later this year.

Dan Totten, president of the Boston Newspaper Guild, the Globe's largest union, said he would fight the pay cut.

“The Boston Newspaper Guild has given enough in the name of company equity,” Totten told the Herald. “Globe and New York Times (which owns the Globe) management must now give back.”

Patrick J. Purcell, owner and publisher of the Herald, said there are no current plans to cut employees in the paper's newsroom. He said outsourcing printing and cutting jobs is due to the newspaper's unreliable print quality, due to presses that are 50 years old. The outsourcing move may happen in late September or early October, the Herald reported.

“My personal goal has been, always, to keep Boston a two-newspaper town and the Boston Herald alive,” Purcell told the Herald.

Tags

Author

Leah McBride Mensching

Date

2008-06-26 05:49

Social network advertising may become more effective, thanks to two new methods, one involving studying regional online ad expenditure and the other targeting ads to specific online “friends,” TechCrunch and CNet News reported.

Some advertisers want users to “peddle their stuff to peers on Facebook and MySpace,” CNet stated, while others believe “an effective way to value a particular user is based on the average Internet advertising spend per person in the country they live in. The higher the spend, the more value the social network can get out of the user by serving them advertising and other products,” according to TechCrunch.

Newspapers should keep an eye on these trends, because they could affect online advertising outside of social networks in the future.

CNet reported that Internet start-up companies like Social Media Networks and 33Across are currently experimenting with social network advertising that is based on users close online relationships instead of ads geared towards the general public.

Author

Alisa Zykova

Date

2008-06-26 02:37

Global advertising group Publicis Groupe will launch its digital agency network Digitas in Australia in 2009, the France-based group's global chairman and chief executive announced, The Australian reported Tuesday.

Kenny confirmed the Australian launch in an interview at the International Advertising Festival at Cannes.

“If you want to be at the forefront of growth, because the growth will be coming from digital, you have to think differently,” said Maurice Levy, president of Publicis. He said his group is making strides in the digital realm, and is quickly rolling out Digitas as a stand-alone global operation, The Australian reported.

Publicis bought Digitas in March 2007 for US$1.3 billion.

Publicis saw its digital revenues increase to about 15 percent of overall revenues last year, up from eight percent of total revenues in 2006. In the first quarter of this year, Publicis made 18.4 percent of the group's revenues from digital, according to The Australian.

Tags

Author

Leah McBride Mensching

Date

2008-06-25 07:37

Two major dailies in Detroit are offering buyouts to employees and shared business staffs, which totalled at least 150 positions, or seven percent of staff.

The downsizing moves at the Detroit News and the Detroit Free Press are due to financial difficulties in the newspaper industry and a statewide economic downturn in Michigan, the Associated Press reported.

Both non-union employees at the newspapers and workers at their joint business operation will be offered the buyout, which may be extended to unionised workers as well.

The Detroit Media Partnership said Monday it hopes at least 150 employees, or about seven percent of its total work force to take the offer, according to the AP article posted on Yahoo Finance.

"The Detroit Media Partnership faces unique challenges because of the state's business and economic climate. We must take several actions immediately," Free Press Publisher Dave Hunke, chief executive of the partnership, stated in a note to staff, the AP reported.

Moreover, the Free Press plans to close down Twist, a magazine distributed on weekends, and its Sunday Community Free Press sections. Elements from Twist will be combined into the Sunday features section, the AP reported.

The partnership offered buyouts last fall to eliminate 110 positions, about five percent of overall staff numbers at the time.

Tags

Author

Erina Lin

Date

2008-06-25 07:16

European publishing group Mecom cut 30 journalists at German title Berliner Zeitung, Media Guardian reported Tuesday.

The cuts accounted for about a quarter of the overall editorial department at the newspaper, which was acquired by Mecom in 2005.

This move came after a company-wide, cost-saving programme for BV Deutsche Zeitungsholding was launched, the Berliner Zeitung's parent company announced last week, Media Guardian reported.

The company owns several publications in Germany, including the magazine Tip, and the Hamburg daily newspaper the Hamburger Morgenpost.

According to German paper the Taz, between 150 and 200 job cuts will come from 930 positions within the whole Deutsche Zeitungholding group.

Mecom owns more than 300 titles in Norway, the Netherlands, Denmark, Germany, Poland and Ukraine and has more than 11,000 employees, Media Guardian reported.

Tags

Author

Erina Lin

Date

2008-06-25 07:02

The BBC's plan that would have 65 Web sites across the United Kingdom provide on-demand news and sports video puts local press in danger, and will have a negative effect on commercial competition, announced The Newspaper Society, which represents local UK media companies, Media Guardian reported Tuesday.

The BBC plans to spend £68 million on the sites, which will give the corporation “free rein to trample over commercial rivals,” who are already providing local online content, the Newspaper Society stated.

Regulator Ofcom will investigate how the new video services would impact local newspapers, radio stations, and affiliated online and TV services, BBC News reported Tuesday. A BBC review stated that the corporation is “falling short of its own high standards,” as research has found 37 percent of people in the United Kingdom believe BBC news reports are not relevant to where they live.

The BBC on Tuesday began consulting on the proposals for the new local Web sites. Diane Coyle, BBC trustee and chairwoman of the Trust's public value and fair trading committee said the Trust “wanted a proposal that would deliver public value with minimum adverse impact on local newspapers and other commercial media services,” the BBC reported.

The Newspaper Society has been the first to step forward with fierce criticism, but it is believed others across the industry are also angry about the proposed plans.

Author

Leah McBride Mensching

Date

2008-06-25 06:43

Social media marketing could lead to smaller media budgets, as it “just doesn't cost that much money to make social media advertising effective,” MAGNA Global's senior vice president told the OMMA Social conference in New York Monday, Media Post reported.

“That's the whole point. The brand that is Google spent how much on advertising to build their brand?” Brian Weiser said.

However, social media monetization “could be market expanding more than anything else,” Weiser said, according to Media Post, which put on the event.

However, more involved social media buys need even more resources, and the campaigns that don't engage customers often times don't have the “human resources to reach out,” said Greg Verdino, chief strategy officer for Crayon, Media Post reported.

Many at the conference agreed the greatest value social media still has for marketers is to be a research tool.

“You have to be thinking about social media as a cultural trend,” said Rich Gagnon, DRAFT FCB chief media officer, according to Media Post.

Author

Leah McBride Mensching

Date

2008-06-25 05:58


© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation