Date

Wed - 13.12.2017


March 2008

In the past 13 years, the number of free newspapers published in South America has grown from one to 16, Newspaper Innovation reported Friday.

In 1995, the only newspaper published in South America was MetroNews in São Paulo. By 2000 that number was up to six.

Currently 16 free daily titles are published in six countries, according to Newspaper Innovation.

In Central America, free dailies popped up in Mexico in 2000 and in the Dominican Republic in 2001. Five papers total are now published in both countries.

Visit the Newspaper Innovation Web site for an interactive graphic showing free daily growth.

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Author

Leah McBride Mensching

Date

2008-03-29 03:03

Advertising or editorial links in newspapers and on television are more likely to drive consumers to a Web site than links on Google Adwords, according to findings of a survey of 1,000 UK consumers by Greenfield Online.

However, friendly customer e-mail from companies consumers already have a relationship with are most effective, with 52 percent more likely to visit the company's Web site, Global edge reported Thursday.

Following these “warm” e-mails are newspapers and television, where consumers are 34 percent more likely to visit a company's Web site.

Far behind is Google Adwords. According to the survey, consumers who see a text link like Google Adwords increases their likelihood of visiting a Web site by just eight percent, according to Global edge.

However, search traffic as a main vehicle to Web sites it is more common than visiting those sites directly, the article pointed out.

“What people say (in a survey) and what people do can be very different, but before we dismiss the findings, it is important to remember that most Web data currently only measures what happens on the last click. It doesn't tell you anything about what influenced people's behaviour to get to your Web site. This is currently the subject of much debate in the affiliate industry,” the Global edge article stated.

Author

Leah McBride Mensching

Date

2008-03-29 02:54

WEHCO Media, parent company of the Arkansas Democrat-Gazette, will buy the Jefferson City (Mo.) News Tribune, Editor & Publisher reported Thursday.

The News Tribune has been owned by the Weldon family since 1927, and was published by Betty Weldon until she passed away in 2007.

The terms of the transaction have not been released. The Daily Fulton and the Weekly California Democrat, both also in Missouri, were also included in the sale, according to E&P.

The Democrat-Gazette, the Chattanooga (Tennessee), Times Free-Press and seven other dailies and 13 cable TV stations, are owned by WEHCO Media.

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Author

Alexandra Zeumer

Date

2008-03-29 02:23

Michael Steib, Director of Google TV Ads, stressed at the Television Bureau of Advertising's annual marketing conference in New York that the Web giant is eager to work with broadcasters, in order to bring more ads into the TV market, Broadcasting & Cable reported Thursday.

Google TV Ads, “an end-to-end digital system for buying, selling, measuring and delivering television ads” on Google's Web site, had a trial in 2006 on a California cable system, before it expanded to Dish Network satellite subscribers last May.

The system is now poised to partner with local television, Broadcasting & Cable reported.

According to Steib, an estimated 6,000 to 7,000 national advertisers should be on TV already but currently are not. He pointed out a possible reason - marketers who stick with direct mail and AdSense programmes. “There are not nearly enough people advertising on television today. They think TV isn't for them. We think TV is for them,” he said.

Steib, a former NBC Strategic Ventures executive, stressed the “granular” nature of Google's TV strategy several times during the conference.

“Like Web ads, Google's television ads could be measured for accountability thanks to data pulled from set-top boxes,” he said, according to Broadcasting & Cable.

Author

Erina Lin

Date

2008-03-28 22:55

U.S. online advertising totalled more than US$12 billion in 2005, reached nearly $16 billion in 2006, and exceeded $18 billion in 2007, according to WR Hambrecht + Co.

In 2005, search and display accounted for two-thirds of the total ad spending, with $5.13 billion and $4.25 billion, respectively. E-mail classified was ranked as the third, with more $2 billion. Referrals and online video made up very little.

In 2007, search still owned the lion's share, and grew to $8.81 billion. Display also gained more than $1 billion to $5.66 billion. Referrals were almost flat, still representing a niche, while e-mail classified dropped to less than $2 billion.

Online video, however, jumped from merely niche in 2005 to $1.8 billion in 2007, according to WR Hambrecht + Co.

Author

Erina Lin

Date

2008-03-28 22:18

Shareholders have approved Thomson's acquisition of Reuters, paidContent reported Wednesday.

Almost 99 percent of Thomson shareholders approved the merger.

The vote was just a formality, however, as Canada-based Thomson's Woodbridge Co. Ltd owns 70 percent of Thomson's shares, and already approved the merger.

In a separate meeting, Reuters shareholders also agreed to the US$15.8 billion buyout, according to paidContent.

The deal is expected to close by April 17.

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Author

Leah McBride Mensching

Date

2008-03-28 05:59

YouTube is releasing more details about who's watching their video clips and when, which provides advertisers more insights to target their customers, the Associated Press reported.

The free programme, called YouTube Insight, will be launched on Thursday.

It's known that Google has been looking for ways to monetise its $1.76 billion purchase of YouTube in 2006. Although online video ads are continuously growing, many marketers are not really interested in user-generated video, such as what's on YouTube, according to the AP article posted on MediaInfoCenter.

YouTube advertisers have already known about the ad performance; however, the new programme will offer more details – including the viewership by day and the geographical location where those views take place.

“The new tools give a lot of context around the performance of video over time, where are your audience coming from and how your message is connecting to your audience," according to Tracy Chan, a YouTube programme manager.

“With this information, you can concentrate on creating compelling new content that appeals to your target audiences and post these videos on days you know these viewers are on the site,” said YouTube officials in the announcement of the programme.

Some data will still be limited to paid advertisers, the AP reported.

Author

Erina Lin

Date

2008-03-28 05:41

Diversified industrial manufacturer Illinois Tool Works announced Thursday it will buy newspaper handling equipment maker Quipp Inc., Reuters reported.

The deal is expected to be between US$6.4 million and $8.4 million, and the final price will be decided based on Quipp's cash, cash equivalents and debts.

The final price, which would range between $4.30 and $5.65 per share, was agreed upon unanimously by Quipp's board, which added that the deal would not go through if the final price goes under the $4.30 mark, Reuters reported.

Share prices Thursday morning for Quipp were at $4.50 on the Nasdaq, while Illinois Tool Works shares were at $48.66 on the NYSE, according to Reuters.

There were no reports as of Thursday afternoon on how the sale would affect newspapers that use Quipp equipment.

Author

Leah McBride Mensching

Date

2008-03-28 05:30

Television and newspapers were the most popular news sources in U.S., according to the Pew Research Center Biennial News Consumption Survey 2006.

Nearly six out of 10 respondents said they got news from TV yesterday, while 40 percent said so from newspapers, 36 percent from radio and 23 percent from Internet.

When asked if they used the medium for more than 30 minutes, 48 percent of respondents said they did so on TV, and 24 percent and 22 percent for newspapers and radio, respectively. Only nine percent said they spent half an hour or more on the Internet yesterday.

Pew also stated in its research that the average number of minutes U.S. users spent on each medium a day were: 53 minutes on TV, 43 minutes on radio, 40 minutes on newspapers and only 32 minutes on the Internet.

Author

Erina Lin

Date

2008-03-28 05:07

As an industry, advertising has changed from being an extremely competitive field, where the majority of costs were in the mainstream media, to substantially more wide-ranging and growing hyper-competitive, G. Patton Hughes wrote for the PBS MediaShift Idea Lab Wednesday.

This year, ad spending on alternative media, which includes user-generated Web content, Internet search, mobile, gaming and branded entertainment, is speeding to increase 20.2 percent to US$88.2 billion, even if there is a slump. However, overall ad spending is up a mere .02 percent for the year, Hughes stated.

“In this kind of environment, selling is the challenge. That those pitching alternatives that don't include news means they are simply being rewarded for their creativity,” Hughes, owner of hyper-local news site Paulding.com, wrote in the column.

Newspapers readership is decreasing, while the prices they charge for advertising are at an all time high. Thus, people are leaning towards the Internet, because it is far easier to retrieve information, making it “the medium of choice,” Hughes stated.

However, the model of the locally owned and operated newspaper will possibly be the “new” business model. There are many different business models concerning new media, but, the essentiality of new media is that it gives opportunities to communities to regain their independent voices, Hughes wrote.

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Author

Alexandra Zeumer

Date

2008-03-28 05:07

Worldwide mobile ad spending is expected to increase from US$2.7 billion in 2007 to $19.1 billion in 2012, according to a new eMarketer report, Media Post reported Thursday.

Most ad dollars will go to text messaging, which is expected to continue to be the dominant “non-voice mobile service” over the next few years, particularly in large markets in China and India that lack 3G networks. This year, U.S. mobile spending is predicted to almost double to $1.7 billion.

Advertising for SMS and MMS text-messaging, mobile instant messaging and mobile e-mail will account for more than $14 billion of the $19 billion total expected in 2012; this is up from $2.5 billion in 2007, according to eMarketer, Media Post reported.

The expansion of display and search advertising on mobile phones worldwide is expected to reach just $1.2 billion and $3.7 billion, respectively, by 2012, due to the slow development of high-speed mobile networks.

“Some of the economics of mobile broadband and ease-of-use are slowly coming together. It's going to take a little longer than people will like, but it will come,” said John du Pre Gauntt, senior analyst at eMarketer, according to Media Post.

Author

Alexandra Zeumer

Date

2008-03-28 04:51

The new chief executive of Dow Jones & Co., Les Hinton, said he expects Dow Jones flagship, the Wall Street Journal, to see “a 40 per cent increase year-on-year in actual audience” in the Asia-Pacific region for its Web site, The Australian reported Thursday.

Hinton also said it is increasingly unlikely that the entire wsj.com site will become a free, completely ad-based site.

Hinton also told The Australian in an exclusive interview that the level of consumer advertising at the Journal had already been raised since News Corp. bought it. The Australian is also owned by News Corp.

The site generates high subscription rates, which couldn't be replaced if the site were to go free, he said.

“The initial thought was if we were not having a pay barrier, we could grow very quickly and get the resulting advertising,” he told The Australian. “That frankly was probably a little bit simplistic because ... it has over a million subscribers. Without going into detail, we get tens of millions in revenue from it.”

Author

Leah McBride Mensching

Date

2008-03-27 05:56

Many new media experts believe that no matter who wins the tussle between Microsoft and Yahoo, newspapers will end up being the ones “who get squeezed,” Editor & Publisher stated Wednesday in a special report.

The back-and-forth between the two online giants can only distract Yahoo as its online ad tools are rolled out for its newspaper consortium, according to the report.

“I'm just saying that (Yahoo is) a big company with lots of things going on,” San Francisco-based consultant Alan Mutter, managing partner of Tapit Partners, told E&P. “The newspaper initiative is just one of many – and not one of the leading lines of business.”

But if Microsoft's unwelcome US$44.6 billion bid is distracting Yahoo from its newspaper consortium ad network, which involves more than 600 U.S. newspapers, the distraction is happening in higher levels of management, not with programmers, said Gregory Schermer, vice president of interactive media at Lee Enterprises, according to E&P.

William Singleton, CEO of MediaNews Group, said he doesn't think Yahoo is being distracted at all.

“Yahoo has 572 people working full time on newspaper consortium projects, and we were told that number could exceed 700 in the next few months,” Singleton told E&P.

Author

Leah McBride Mensching

Date

2008-03-27 05:39

Due to changing consumer habits, U.S. advertisers and marketers are about to switch their investments to new digital and out-of-home media platforms, according to the latest forecast from research firm PQ Media.

The report pointed out that companies will spend over $160.8 billion in 2012, 82 percent more than in 2008, on 18 emerging markets, which include online videos, store-based TV screens, sponsored events, TV and movie product placements, mobile phones, video games and digital video recorders.

"Americans are spending more time out of the home, working late hours, communicating via wireless devices, shopping in malls and stuck in traffic. There has to be some change in (ad/marketing) strategies to reach these people," PQ Media CEO Patrick Quinn told USA Today.

The new platforms are expected to make up 27 percent of all ad and marketing spending in 2012, up from 16 percent this year.

The study predicted companies will allocate their marketing budgets away from traditional media, such as broadcast TV, newspapers and magazines, USA Today reported.

Quinn believed that "businesses are going to create trade organisations and standard metrics. And then, some variables could change."

Sectors expected to see the biggest gains by 2012 include:

- Online search: Spending will jump 113 percent to $26.1 billion, for both ads and services giants and smaller providers.

Author

Erina Lin

Date

2008-03-27 05:13

The BBC will relaunch its news and sports Web sites next week, adding a video service, more photos, and an increased emphasis on breaking news and live events, the Guardian reported Wednesday.

Migrating video content from a pop-up player to an inserted Flash video player that is embedded in the page is hoped to further increase traffic numbers. Just during trials of the new player, it increased user numbers by more than 10 times.

The BBC plans to continue undergoing changes, especially around the Olympic Games, during which it plans to add even more video content. Last month, the BBC redesigned its mobile version of the news and sports Web sites, Journalism.co.uk reported.

The next changes will be improving design and usability, and giving top BBC journalism brands new Web sites. For example, Radio 4's Today programme will relaunch in May, while Radio 1's Newsbeat has already relaunched, the Guardian reported.

Additionally, last month the BBC introduced a new homepage for bbc.co.uk that can be customised by each user.

Author

Alexandra Zeumer

Date

2008-03-27 05:04

The Freedom Newspaper is accusing the Gambia Telecommunication Company (GAMTEL), the country's main Internet service provider, of blocking the online paper's Web sites' IP-address because of a story it carried about the company, online newspaper Foroyaa reported Wednesday.

The Freedom Newspaper reported March 9 that GAMTEL was on the edge of total bankruptcy for its misconduct.

Gambians have not been able to access the U.S.-based online paper; the newspaper is recognised as criticising President Alhaji Yahya Jammeh's administration. The only way to access the paper is to be outside the borders of Gambia, according to the Foroyaa article, posted by AllAfrica.com.

Foroyaa, a Gambian paper, reported that it talked to Yaya Manneh, head of the Internet division at GAMTEL, who said he could not discuss the matter. Trying to reach other people at the company were also unsuccessful.

This is not the first case of online control exercised by GAMTEL and the Gambian government, Foroyaa reported.

Author

Alexandra Zeumer

Date

2008-03-27 04:51

According to research firm TNS Media Intelligence, U.S. ad spending lagged in the fourth quarter because marketers cut newspaper and radio ads due to the weakening economy.

Ad spending dropped 0.1 percent compared with the same quarter in 2006. It rose 1.3 percent from the third quarter of 2007, and slid 0.2 percent from the second, according to TNS.

“January ad sales probably gained one percent,” said Jon Swallen, TNS' senior vice president of research.

“The ad market has been stuck in the mud for 10 months. We're on this meandering track, and looking ahead, there's concern about the worsening economy," Swallen said in an interview, Bloomberg reported.

In the last quarter of 2007, newspaper spending declined 6.6 percent to $7.16 billion, radio was down 8.4 percent to $2.72 billion, and TV dropped 1.4 percent to $18.2 billion. Magazines increased 7.2 percent to $9.2 billion, while Internet spending gained 13 percent to $2.93 billion.

For the full-year, overall spending increased 0.2 percent to $149 billion. Ad spending increased in consumer magazines, cable-television networks and Web sites last year, while network TV, newspapers and radio were down.

Online spending gained 16 percent to $11.3 billion in 2007, and consumer magazines were up seven percent to $24.4 billion. Network TV dropped two percent to $22.4 billion, Bloomberg reported.

Author

Erina Lin

Date

2008-03-27 04:01

Florida-based syndicate DBR Media closed operations last week after eight years, Editor & Publisher reported Tuesday.

DBR had more than 400, mostly weekly, newspaper clients who could no longer pay for the syndicate, DBR Vice President of Editorial Operations Diane Eckert told E&P.

A number of newspapers still owe DBR money, and Eckert told E&P she wondered if the syndicate had set prices too low when it launched in 2000.

DBR offered more than 50 features, such as columns and cartoons, and distributed content to about 450 newspapers during the business' peak. By last week, that number had dropped to about 400 newspapers.

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Author

Leah McBride Mensching

Date

2008-03-26 05:36

English-language media, which accounts for only 15 percent of the total Indian newspaper market and has at least seven times less readership than Hindi-language media, claims the biggest share of total print ad space, according to a study conducted by local brokerage firm Motilal Oswal.

According to the study, this can be attributed to much higher ad rates in the English media, which usually came from the perception that the purchasing power of the niche readership of English newspapers is much higher than that of Hindi readers.

However, the ad rates in vernacular and Hindi newspapers is expected to grow faster, due to the rising advertiser focus toward rural areas and small towns for incremental demand growth, according to an article posted by Financial Express.

Print media is highly fragmented in India, with over 62,483 registered newspapers throughout the country. Among them, Hindi newspapers comprise 40 percent, while English papers make up only 15 percent of the market. Vernacular papers fill up the remaining 35 percent, according to the study.

For each copy of a Hindi newspaper bought, around seven to nine people read it, while the corresponding figure for English dailies is merely two to four. Hindi and vernacular newspapers boast a much higher readership, as 17 percent of the literate population end up reading Hindi dailies, versus only 2.7 percent reading English dailies.

Author

Erina Lin

Date

2008-03-26 05:17

The Irish Times has increased its stake in the Gazette Group from 43.8 percent to more than 50 percent, to become the controlling stakeholder, the Sunday Business Post reported Sunday.

The Gazette Group, which publishes eight newspapers in the area surrounding Dublin, and the Irish Times are awaiting final clearance on the deal from Ireland's Competition Authority. The actual stake is in Relevance Publishing, a holding company behind Gazette's newspaper group.

The deal's value has not been disclosed, but an investigation by the Irish Times last year stated that the initial investment in 2007 of 43.8 percent was worth about €2.5 million, according to the Sunday Business Post.

Currently, Gazette publishes seven titles in the Dublin area, in Swords, Malahide, Dun Laoghaire, Dundrum, Clondalkin, Lucan and Blanchardstown. The eighth will be Castleknock Gazette, and is set to be launched this week.

The 2007 deal states that the Irish Times can increase its stake to 53.8 percent in 2010, and to 76 percent in 2012. After that, it has the option to buy out the remainder, the Sunday Business Post reported.

Tags

Author

Leah McBride Mensching

Date

2008-03-26 05:17

India has passed the 250 million mark and reached 258.53 million mobile subscribers in February, and in the first half of April 2008, the country will outpace the United States and become the second largest wireless network after China, the Times of India reported Tuesday.

According to telecom regulator Trai, 8.49 million telephone connections were added during February. Meanwhile, landline connections went down from 8.74 million connections in the previous month.

The total number of telephone connections reached 290.11 million at the end of February, versus 281.62 million in January. The overall telephone density grew from 24.63 percent to 25.31 percent at the end of February.

In the wireless segment, 8.53 million subscribers were added in February, compared to 8.77 million one month previously. Total wireless subscribers, including GSM, CDMA & WLL (fixed) were 250.93 million in the end of February, according to the Times of India article, posted by Asia Media.

According to CTIA, there are currently 256 million U.S. subscribers, and the base increases by two to three million subscribers every month. China, the country with the most subscribers currently, adds around six to seven million subscribers a month. India, however, has the highest monthly wireless subscriber growth - about eight to nine million.

Author

Erina Lin

Date

2008-03-26 04:44

Free daily newspapers are continuing to win over new readers at the cost of the traditional press in Switzerland, according to the latest market share figures, SwissInfo reported Tuesday.

From September 2006 to September 2007, 20 Minuten, the German-language free sheet, had 1.24 million readers and was the most read newspaper in Switzerland, according to circulation figures from media research institute WEMF.

During that time, French-language free papers 20 Minutes and Matin Bleu also saw readership numbers rise, by about 41 percent and 32 percent, respectively, according to SwissInfo

Paid dailies have decreased in readership, with tabloid format Blick still in the first position, even though the paper's readership decreased by 2.5 percent. However, paid daily Neue Zurcher Zeitung (NZZ) is doing worse, with reader numbers dropping to less than 300,000.

Free business paper Cash Daily and the new Sunday newspaper Sudostschweiz am Sonntag are helping to increase reader numbers overall, SwissInfo reported.

Author

Alexandra Zeumer

Date

2008-03-26 04:44

New online ad network QuadrantOne has signed on 26 more papers from The Newspaper Consortium, BizReport reported Tuesday.

Launched by newspaper publishers the New York Times Company, Hearst, Gannett Company Inc. and Tribune Co. QuadrantOne has only been around for a few weeks, but has quickly gained ground in the market.

The online ad network simplifies the ad-buying process for advertisers, allowing them to buy space online with newspapers and local broadcasting channels with a single media buy, according to BizReport.

“The Newspaper Consortium takes another giant, logical step in uniting much of the newspaper industry for the benefit of audiences and advertisers,” said Michael Romaner, president of Morris Communication's Morris DigitalWorks and co-chairman of the consortium's steering committee, according to BizReport.

By signing on the latest 26 papers, QuadrantOne's newspapers base has increased to more than 250 newspapers.

Author

Alexandra Zeumer

Date

2008-03-26 04:42

According to the latest forecast by Carat, global advertising spending will grow by six percent this year, downward slightly from the group's September 2007 forecast of 6.2 percent growth.

Mainardo de Nardis, CEO of Aegis Media, said that some important factors driving the strong global growth include the Beijing Olympics and the U.S. Presidential elections. “The growth in ad spend for this year is six percent, up from 4.6 percent in 2007."

"Our forecasts for 2009, however, are more conservative than those for 2008, but we do not foresee a severe slowdown in global spend as a result of the last six months' financial uncertainty," Nardis said, according to eMarketer.

Global advertising spending is expected to increase 4.9 percent in 2009, eMarketer reported.

The fastest growing segment is Internet, skyrocketing in the double digits range – 23.3 percent in 2008 and 17.8 percent in 2009. According to Carat, it will make up 10 percent of global advertising spending.

Author

Erina Lin

Date

2008-03-25 00:43


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