Date

Thu - 21.09.2017


weekly

In the digital age, are things looking good or gloomy for magazines? Economist brand platforms – which themselves represents a highly successful weekly magazine – argued both positions last week.

An article from The Economist’s print edition stated that magazine publishing has recently been suffused with a “new sense of optimism.” Most magazines rely less on classified advertising than newspapers, argues the piece, so they took less of a hit when the market moved online. They are capable of inspiring reader loyalty that is attractive to advertisers, continues the article, and they are harnessing digital technology in innovative ways.

The story acknowledges that the number of ad pages in US magazine has fallen for the third quarter running, but it asserts that digital advertising is an important growing market. “Once, digital ads would have been scant comfort. On the web they are typically worth a small fraction of what they were in print. But tablets, such as Apple’s iPad, could change this,” states the article, “there are signs that advertisers are accepting higher rates on tablets than on the web, because magazines on tablets are more like magazines in print: engrossing, well-designed experiences instead of forests of text and links.”

Author

Hannah Vinter

Date

2012-06-11 14:14

By the end of next month, five Johnston Press daily local papers will begin publishing in print just once a week and will distribute daily news on digital platforms only, the company announced today.

The changes were already suggested last month, when CEO of Johnston Press Ashley Highfield told paidContent: “we’re going to flip the model from newspaper-first every day to digital-first.” Highfield suggested that in the future Johnston press papers would “produce a bumper weekly in print. By 2020, that will be the model. We’ve run the numbers and think that can be a profitable model.”

Although the nature of the re-launches at Johnston Press are not surprising, the speed with which they are being implemented is more of a shock. According to the company’s press release, Johnston Press intends to radically redesign all of its 170 titles by the end of the year to make them “platform neutral.” Further details of Johnston Press’s new digital publishing strategy will announced on 25th April, when the company is due to release its annual results.

Author

Hannah Vinter

Date

2012-04-16 16:24

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