Wed - 13.12.2017


According to Google, the question that businesses should be asking isn’t whether or not to invest in mobile, but how. And Google is right there to provide the answers with the release of The Mobile Playbook, Mashable reports.

Coauthored by Google’s Head of Mobile Sales and Strategy Jason Spero and Senior Product Marketing Manager for Mobile Ads Johanna Werther, The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile asks “five crucial mobile questions” that business executives should explore: How does mobile change our value proposition? How does mobile impact our digital destinations? How is our organization adapting to mobile? How should our marketing adapt to mobile? How can we connect with our tablet audience?

Addressing each question, the Playbook also offers several strategies that businesses can use to understand their mobile potential, including using focus groups and surveys to get a sense of their audiences’ mobile habits. Additionally, the guide features case studies of various companies that have been using mobile technology successfully.


Gianna Walton


2012-04-26 16:32

The Daily Mail has overtaken The New York Times to become the world's biggest newspaper site, according to data from comScore.

Buzzfeed reports that in December 2011 Mail Online reached 45.3 million users, compared to 44.8 million reached by the The New York Times.

Mail Online publisher Martin Clarke told Buzzfeed in an interview that growing US audiences and the hiring of deputy editor Katherine Thompson, formerly of the Huffington Post, have helped fuel the Mail's boom in readers. The site has a strong presence in America, with permanent staff in New York and Los Angeles.

Most importantly, he says, "we just do news that people want to read." Clarke credits the Mail's roots in Fleet Street for its "entertaining, engaging way with clear, concise, straightforward copy and lots of good pictures."

Times spokeswoman Eileen Murphy criticized the The Daily Mail's claims to the top spot, saying that Mail Online only became number one by including its personal finance site ThisIsMoney in the total. She told BuzzFeed that if the Times counted readers of its other properties, such as the Boston Globe, it would still be on top.


Hannah Vinter


2012-01-26 12:45

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