Date

Wed - 13.12.2017


video advertising

Google will be featuring video clips within its sponsored AdWords results in the United States, Vertical Leap reported yesterday.

The so-called "video extensions" will appear below a given brand's text ads and will play automatically. Users will be able to view the promotional content on an "expandable plusbox." Users can access the advertiser's website through an embedded URL link, EquiMedia informed.

Image: SMSeo

"Video extensions create a richer experience for users and offer more information than text alone can provide. By engaging users with videos on Google.com you're able to combine the benefits of brand advertising with the targeted relevance of search," the company said.

Once the video has been viewed for 10 seconds, advertisers will have to pay the maximum pay-per-click (PPC) fee for the ad click, BD Recruitment explained. Entertainment and technology brands are predicted to be the ones most likely to receive expanded exposure since they could integrate movie trailers and product demonstrations, EquiMedia outlined.

Author

Alisa Zykova

Date

2010-11-17 17:21

German-based video advertising network Smartclip, which sells ad space next to premium publishers' videos, is planning to go after social and gaming ad space next, paidContent:UK reported today.

Although the non-video ad space outside of premium publishers' pages will have lower CPMs, they will be a nice addition to the firm's revenue stream. The new venture will be through launching "sub-brands within Smartclip to utilise revenues" from social apps and gaming apps, Sam Kayum, managing director of the group's UK branch, told paidContent:UK.

So far, Smartclip, founded in 2008, has 450 million monthly video views in France, Germany, Russia, the United Kingdom, Nordic countries and Benelux, 100 million of which are from Britain, the article explained.

It has been involved in the French market since February, but that market has been sluggish compared to its neighbours, such as Spain and Germany, according to Frenchweb.fr.

Author

Leah McBride Mensching

Date

2010-11-05 23:42

In Japan, more than seven out of 10 mobile advertising respondents said they preferred mobile e-mail ads/mall magazines, while 67 percent liked banner ads. Fifty percent of the respondents said they preferred Web site text/content ads, according to Impress R&D, October 2006.

From marketers' perspectives, 49 percent of marketers said they preferred banner ads in 2007, down 5 percent from one year ago, SFN's World Digital Media Trends 2009 reported.

Forty-three percent said they liked mail ads, up from 30 percent in 2006. Thirty-five percent and 32 percent said they preferred content tie-ups and text ads, up from 30 percent and down from 38 percent in 2006, respectively, according to D2 Communications.

Twenty-seven percent chose blog/community, while 19 percent preferred video ads.

Only 3 percent said they have no plans for mobile advertising in 2007, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-05-17 20:06

Global mobile advertising spending totaled US$2.7 billion in 2007, according to eMarketer, and is expected to exceed $19.1 billion in 2012, SFN's World Digital Media Trends 2009 reported.

Mobile message advertising contributed the majority in 2007, and will grow from $2.56 billion to $14.2 billion in 2012. Mobile display and mobile search advertising accounted for a niche amount in 2007, but will rise from $52 million to $1.2 billion, and from $83 million to $3.8 billion in 2012, respectively, eMarketer projects.

Mobile advertising, including text messaging, search, display, in-application and video, generated revenue of less than $250 million in 2008 in North America, according to Parks Associates.

In 2013, however, the revenue is expected to reach nearly $1.5 billion, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-03-03 23:37

RMG Networks and The New York Times today announced the launch NYTimes.com Today, a digital network of video screens that will feature top headlines, photos and videos from NYTimes.com. The 850 screens are placed in cafes and eateries in New York, Boston, Chicago, San Francisco and Los Angeles, reaching six million consumers each month.

As a result of the partnership and extension of The New York Times brand into the medium of video ad networks, the paper will become the sole brand on RMG's Urban Mobile Network. "RMG's strategy is to offer best-in-class video entertainment and information to engage high-value audiences when they are on-the-go. This agreement represents a game-changing offering within both the place-based media sector and the broader ad industry," Garry McGuire, CEO of RMG Networks, said in the press release.

McGuire told MediaWeek that previously RMG had been programming its Urban Mobile Network using programming from multiple sources, such as The Associated Press, San Francisco Chronicle and The New York Times. However, the network was only "close to profitable," he said. "We did a lot of Nielsen research and we discovered that a weakness was that the content was king."

Author

Savita Sauvin

Date

2010-03-01 23:59

Poking a little fun at some late-coming high technology, The Sun newspaper today marked its 40th anniversary in continuous publication by posting several videos to its Web site highlighting the pioneering nature of its paper edition, Media Blog reported today.

One video demonstrates the high-tech nature of its pen-to-paper interface crossword puzzles, as well as its easy-to-disseminate pullout pages, a.k.a. file sharing, TechCrunch Europe today reported.

A second video seen today on The Sun's Web site launches a copy of the tabloid into outer space, "boldly going where no newspaper has gone before." A camera is attached to the tabloid which purports to show the paper flying through the cosmos. The newspaper's trajectory is then tracked through a standard GPS installed in a parked automobile near a cornfield where the newspaper ultimately makes a safe landing.

The Sun is an asset of News International, in which media mogul Rupert Murdoch owns a controlling stake.

The Apple Tablet presumes to replace all printed material via a handheld electronic publishing device. Its launch has been postponed several times and is now not expected to be released until late next year.

Author

Leah McBride Mensching

Date

2009-12-01 09:28

Television news network CNN has ended production on continuous live video for its Web site, CNN.com, a "curtailing [of] one of the Internet's biggest news experiments," The New York Times reported last week. In its place, CNN will turn to investing in on-demand video.

Although the network has seen online video advertising gains in 2009, executives have decided the live video featuring news anchors, called CNN.com Live, are not cost-effective. However, the live Web casts make up a small number of videos on the site - two to three million out of 100 million video streams each month.

Author

Leah McBride Mensching

Date

2009-11-16 17:41

A survey of 187 U.S. online newspapers conducted by online video content provider Brightcove reveals a boom in video uploads and activity last year, MediaPost reported. Brightcove's platform reported a growth of 452 uploads per month, an impressive overall increase of 1,500 percent.

The survey also showed an increase of video streaming by 35 percent and a 700 percent increase in pages that contain videos. Brightcove found that the most popular format for online videos is an ad format that in contained in a 300x250 banner which shows a 30-second video. The popularity of these videos is said to be linked to "lower production costs, higher-quality video and the gradual consumer shift from print and broadcast media to online outlets, according to MediaPost.

Author

Leah McBride Mensching

Date

2009-04-09 09:34

In light of the current economic recession, a number of France's production outlets like Endemol and Adven Studio are taking a new approach to sitcom production by creating programmes that will be financially backed by advertisers and will be aired only on the Web, Le Figaro reported Friday.

Drink company Sunny Delight will be holding a casting to find actors for a reality show filmed in a surfing camp in Brazil. The show will be co-produced by production firms Endemol and Adven Studio and will be aired on the Internet. Adven Studio already produced a mini-series for HollyWood Chewing Gum and had the French comedian Armelle to write a few sketches for laundry detergent Skip.

Adven Studio Co-founder Romain Axel said that by "adapting a true audiovisual format to the values of the brand is a guarantee to the advertiser" that the final content will be actual entertainment and not merely an infomercial. This may also help establish brand preference amongst younger and older target audiences on the Web, he added, according to Le Figaro.

Author

Alisa Zykova

Date

2009-02-25 21:45

Online video enterprise Blinx has released optimised advertising technology called the Un-roll Unit that may help boost profits from videos on the Internet, MediaGuardian reported Monday. The video format entails overlay ads and logos that reappear throughout an online video during "contextually relevant moments," according to a Reuters report Monday.

Instead of having a longer pre-roll, which viewers may dislike, the technology unravels digital curtains with an advertiser's logo and immediately starts the video. Ads or click-through links are added in certain areas and towards the end of the clip, and a click-through to a sponsor's site may be inserted. The system is being employed by Shell Oil through its agency, MediaCom.

According to MediaGuardian, video viewing amongst Web users has grown. However, even if users are shifting focus away from TV and toward the Internet, advertisers may be lagging behind. Revenue from online videos may not be as great as from search or display ads.

"The exponential growth of online video - both long- and short-form - presents tremendous opportunities for advertisers and publishers alike," said MediaCom's Director of Digital Stefan Bardega, according to Reuters.

Author

Alisa Zykova

Date

2008-12-31 00:18

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