Date

Sun - 24.09.2017


user data

When the iPad was launched last year, much was made of how it would revolutionize video and other media consumption. But new research may not spell good news for all those companies hoping to profit from that kind of use.

Apparently, current iPad owners are proving to be a little stingy when it comes to paying for content like TV shows and magazines.

Continue reading on paidcontent.org

Author

Anton Jolkovski

Date

2011-01-19 17:50

In a joint announcement today, Facebook and MySpace announced they are coordinating efforts, and the News Corp.-owned MySpace is adding more features from Facebook Inc., Bloomberg reported.

Users will now be able to coordinate their accounts using a "Mash Up with Facebook" service that allows MySpace to use information, such as entertainment preferences, from its users' Facebook accounts, PCWorld explained. MySpace will then be able to better offer more targeted content and also suggest related content the user might like.

Image: MySpace is increasingly focusing on social entertainment

The companies have said there are no financial terms of the agreement, but MySpace will benefit by using information supplied by Facebook. To return the favour, MySpace will soon add Facebook "Like" buttons across its site, and when a user clicks on one, the data will go back to Facebook's treasure trove of user data, according to PCWorld.

"MySpace has already acknowledged Facebook as the winner in the battle for social networking supremacy and has been redesigning itself as a social entertainment destination targeted at a younger Gen Y audience," SeattlePI.com Blogs writer Benny Evangelista pointed out.

Author

Leah McBride Mensching

Date

2010-11-18 23:27

Micro-blogging service Twitter gained 30 million new users over the past two months, which puts its total member count at 175 million, San Francisco Chronicle reported today. According to TG Daily, it could reach a userbase of 200 million by the end of the year.

"It has become so muscular and ubiquitous that it now competes with the likes of Google and Facebook for users -- and is beginning to compete with them for advertising dollars," wrote New York Times journalist Claire Cain Miller.

Three years ago, Twitter had 503,000 users. In 2009, the number exploded to 58 million, PC Mag informed. According to WWWery, back in April and September, Twitter had 105 million and 145 registered users, respectively. The start-up currently attracts 370,000 new users per day.

The Times explained that Twitter not only changed the process of obtaining and distributing news content but that it also altered how public figures communicate. It might as well be on the verge of joining the ranks of other Web companies that "dominate the whole globe," the Chronicle added.

Author

Alisa Zykova

Date

2010-11-01 16:49

HTML 5, the latest version of code used to create websites, is expected to further erode users' privacy, by letting sites know where users are physically located, as well as better track browsing histories. Consumer activists and privacy advocates are certain to be against these privacy threats, but those in the journalism world may find it to be their "salvation," writes The New York Times's Robert Wright.

"The willingness of advertisers to spend the money that sustains journalists has always depended on having information about the reader," he stated. And, as online players get bigger, the power they wield increases as they obtain more user data. Wright points to Google, Yahoo and Facebook as the top examples of firms obtaining more and more user information.

Image: WSJ. Click here for the interactive version.

Author

Leah McBride Mensching

Date

2010-10-20 18:00

Having recently crossed the 3 million mark on August 29, location-based startup Foursquare has processed its 4 millionth user registration today, according to a report by the company.

Despite the previous service problems faced by Foursquare earlier this year, the company is now adding close to 20,000 users per day, up significantly from the estimated 15,500 per day rate when it crossed the 3 million mark, Mashable.com reported. "Foursquare's impressive growth can be attributed to a number of things, most notably the release of version 2.0 for iPhone and Android (Android), a Symbian release and celebrity attention from the likes of Conan O'Brien and hip-hop artist Big Boi," Mashable's Jennifer Van Grove explained.

Among other factors that contribute to rapid growth of the startup has been increasing awareness among users in cities around the world and college campuses, along with mentions in mainstream media such as MTV's VMA Awards, Late Night with Jimmy Fallon and People magazine, the company noted. Having recently introduced Facebook Places in mid-August, the company has been seeing a very positive growth rate.

The company has lately been battling competition from Gowalla with around 450,000 users in the beginning of September and figures from adoption of Facebook Places is yet to be revealed, according to Mashable.com.

Author

Savita Sauvin

Date

2010-10-19 19:06

Newly launched MouseTrace offers website owners the ability to find out detailed activities of visitors. It "provides a complete view of how your visitors are using your website, recording every click, mouse movement," according to information provided on the product website: so website owners can see the exact paths that users take around their sites.

Declaring itself not a traditional 'web stats' company, MouseTrace works in collaboration with existing stats packages on a website, Google Analytics for example. It is able to monitor activity of an unlimited number of pages on a website, including secure (ssl) pages. It also monitors iPhone activity, providing information on page scrolling and zooming, as well as gestures and device rotation.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-08-26 19:00

Time Warner and the Nielsen Company have reached agreement on a seven-year deal for Nielsen to compile the media conglomerate's media viewing data, THR.com reported Wednesday.

The deal will see Nielsen provide data for Time Warner TV, online and mobile products and offer advertising and consumer engagement research.

Jack Wakshlag, chief research officer at Turner Broadcasting System, said the agreement is especially important in understanding "how content usage is captured," as consumers increasingly use media on many platforms and devices, according to THR.com.

The agreement "will provide all Time Warner businesses aggregate measurement and improved reporting across the media landscape," he said.

Author

Leah McBride Mensching

Date

2009-08-19 17:47

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