Date

Thu - 27.07.2017


UK media

Through gloomy economic conditions shines a rare glimmer of British sun: spending on Internet and mobile advertising in the UK rose to a record six-month high in the first half of this year to reach nearly £2.6 billion.

This represents a 12.6 percent increase from the first half of 2011, during which £2.3 billion was spent on Internet and mobile advertising.

These figures come from the latest Internet Advertising Bureau UK (IAB) Expenditure Report, published today, which is based on a survey conducted by Pricewaterhouse Coopers measuring like-for-like, year-on-year growth.*

Other key findings include:

  • Mobile ad spend more than doubled
  • Paid search advertising dominates digital ad spend across platforms
  • Online video advertising increased by nearly half

Mobile advertising

Spending on mobile advertising has continued what the report refers to as its “meteoric rise,” soaring 132 percent to £181.5 million. As we reported in March, mobile ad spend grew 157 percent from 2010 to 2011, according to IAB.

Author

Emma Knight

Date

2012-10-09 16:08

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