Date

Thu - 23.11.2017


Twitter

Twitter Inc. has partnered with advertising network Federated Media to launch "ExecTweets" on Monday, Business First reported. The ExecTweets page, exectweets.com, collects tweets from corporate executives, and may be a way for Twitter to finally make money.

The site allows visitors to search for word clouds of most frequently used words on ExecTweets, and users can also vote tweets up or down, as well as suggest executives that should be featured on the site. The page was built by Federated Media, and is sponsored by Microsoft Corp.

Author

Leah McBride Mensching

Date

2009-03-25 11:12

Mainstream companies are increasingly choosing to use Twitter as a communication tool, which especially poses a threat to social networking sites MySpace and Facebook, which over the past year have worked to gain interest from companies as communication platforms, paidContent reported Monday.

For example, BusinessWeek, SalesForce.com and Best Buy have all incorporated Twitter feeds into their own Web sites and customer relations activities, according to paidContent.

BusinessWeek is adding a Twitter feed to the social networking site it launched last summer, Business Exchange. The addition marks a first among businesses who have gone directly to Twitter, without first using Facebook, paidContent reported.

Best Buy has made a similar move with its new social media hub, ConsumersPrice.com, and Salesforce.com has also integrated a Twitter response tool into its customer relations product allowing service representatives to monitor Twitter streams for messages that mention its brand.

The surge of new business comes as Twitter celebrates its third anniversary. The company is also celebrating the potential revenue it may start generating, thanks to a sponsorship deal that Federated Media brokered with Microsoft, according to paidContent.

Author

Leah McBride Mensching

Date

2009-03-24 09:30

Usage of Twitter by the media continues to expand, and most recently was ruled legal by a Kansas court. In Wichita, District Judge Thomas Marten approved the use of the micro-blogging site in his courtroom by Wichita Eagle reporter Ron Sylvester, All Headlines News reported Monday.

Marten granted Sylvester the right to use Twitter to provide up-to-the-minute information regarding the racketeering gang trial he is covering. Attorneys involved in the court proceedings have expressed apprehension regarding the potential influence on the jurors that Sylvester's posts could have. However, Marten reminded jurors they are to avoid all media coverage of the trial throughout its duration, micro-blogs included.

In other Twitter news, UK broadcaster Sky News has added a so-called Twitter correspondent, while Facebook is adopting real time, Twitter-like updates, Editors Weblog reported Monday.

Author

Leah McBride Mensching

Date

2009-03-09 15:50

Micro-blogging site Twitter will soon enable users to embed text ads at the end of their tweets, thanks to a partnership between Twitter and ad sharing network Adjix, BizReport reported Wednesday.

Twitter users choosing to display ads will be referred to as "linkers," and will be able to earn ad revenue on the ads they run. This will also help advertisers reach target audiences.

Linkers will have access to reports detailing how many clicks their ads generated, and also may choose to not embed ads, according to BizReport. Advertisers will be able to set the price of their ads as well as limit the frequency with which they can be embedded. The advertiser also controls who and where the targeted twitterers are by specifying their target topic or locations for the ads.

"With Twitter not directly offering a corporate related money making solution or an end user revenue generation opportunity, Adjix may be launching their service at the perfect time," Timothy Nichols of the LA Internet Examiner wrote.

Joe Moreno, founder of Adjix, calls his new ad format "a great way for Twitter users to earn additional revenue, and its unobtrusive format won't annoy recipients, like some other Twitter ad programs."

Author

Leah McBride Mensching

Date

2009-03-04 18:35

Rumours that Facebook tried to buy Twitter are true, but the deal did not go through, as both parties could not agree on price or what the company would look like after the deal, Media Guardian's Jemima Kiss reported in an article posted by paidContent.

Over a year ago, Microsoft's proposal valued Facebook at US$15 billion, while Facebook's valued itself at $3.7 billion. Investor Peter Thiel told BusinessWeek that for the deal to go through, it was necessary to determine the value of Facebook's stock.

The deal "was reported at $500 million," with $100 million in cash and the rest in stock, Media Guardian reported. However, Facebook's valuation of itself was $8 billion to $9 billion, which caused Twitter to walk away.

"(Twitter is) worth a lot more than people think, it is," Thiel told BusinessWeek. Meanwhile, Thiel said that if Facebook exploited its full potential, it could make up to $1 billion a year in advertising.

Both Facebook and Twitter are still talking, although not as seriously, according to BusinessWeek.

Author

Leah McBride Mensching

Date

2009-03-02 22:56

Twitter's recent "Twestival," organised by volunteers and launched Feb. 12, has raised US$250,000 and counting for charity:water, a non-profit organisation aimed to bring clean drinking water to developing nations. Fundraising has been extended and amounts are still be calculated, and the money will go to 55 water projects in Ethiopia, Uganda and India, according to Twitter.

The Twestival is the brain child of London-based "Twitterers," who decided to meet offline and in person in the name of charity.
The events are organised on a global level, based on the theory that "if cities were able to collaborate on an international scale, but working from a local level, it could have a spectacular impact." Pulling from the areas of expertise and financial support of the local "Twittersphere" is crucial in the organisation of these events.

The latest Twestival's donations will go to Ethiopa in early April. Beyond the tangible results of the fundraiser, Twestivals show the potential Twitter has to "bring about social change," according to the site.

According to Telegraph.co.uk, the current amount raised is less than Twestival's initial $1 million target, but is still "incredible" because it was orchestrated by all volunteers via Twitter.

Author

Leah McBride Mensching

Date

2009-02-23 17:50

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