Date

Fri - 24.11.2017


Twitter

Microsoft's search engine Bing has teamed up with Twitter to launch BingTweets, allowing visitors to the site to conduct searches while simultaneously receiving a constantly-updated stream of Tweets, TechCrunch.com reported.

Bing targets users' interests by dedicating space on their page to popular searches, which will now include common Twitter topics as well.

BingTweets, which was created in partnership with Federated Media, is not the first attempt to integrate Tweets into search engine sites. Federated Media also launched ExecTweets with Microsoft.

Author

Leah McBride Mensching

Date

2009-07-16 17:08

Much buzz has been made regarding the possibility of microblogging site Twitter eventually making a profit, but several industry professionals seem to think the outlook is bleak for the popular site.

"The microblogging site may never be able to turn a profit," Brennon Slattery wrote on his PC World blog, where he reported that at a Sun Valley, Idaho media conference hosted by Allen & Co., the hot topic was whether Twitter could generate earnings from its content. Participants in the conference seemed to believe a subscription model was the only viable source of revenue for the site.

The Associated Press, also reporting on the conference, described a panel discussion addressing the issues that could affect Twitter's profitability in which participants seemed wary of the site developing a successful business model.

"I think it's a great service. I just don't think it's a natural advertising medium," commented media executive Barry Diller.

The creators of Twitter, Evan Williams and Biz Stone, are reportedly working on a business model they have yet to unveil. The AP reported on what the model might entail, saying Williams and Stone "have suggested they might impose fees on companies interested in mining the data about consumer preferences and peeves that pour into Twitter."

Author

Leah McBride Mensching

Date

2009-07-13 15:48

The nonprofit online news site MinnPost will offer "real time" advertising using platforms such as Twitter or RSS feeds to publish updated offers and advertisements for local businesses at under $100 a week Poynter Online reported.

Creator and publisher of MinnPost Joel Kramer said the intention of this new ad format is "to create a fast-paced marketplace, full of advertisers' messages that are newly posted and thus up-to-date."

If it proves to be successful, this new form of frequently updated advertising could supplement losses in ad revenue from national clients, large local businesses and public ordinances.

Author

Leah McBride Mensching

Date

2009-06-29 17:00

Social Media sites such as Facebook and Twitter are proving to be successful outlets for reporting on events following the presidential election in Iran, where news is being heavily restricted and censored by the government, Poynter Online reported.

The microblogging site Twitter has confirmed itself as a particularly valuable resource during recent protests in Iran, so much so that the U.S. government appealed to the networking site, asking it to delay scheduled maintenance in order to keep the site active and updated.

Other social media sites, such as YouTube and Flickr, provide video and photos of the events which are otherwise unlikely to be distributed or published in newspapers given the government's restrictions on the press. The Iranian uprising has also inspired the aggregation of Tweets on a site called WhyWeProtest.net which offers a list of "essential Twitter follows".

Thanks to proxy servers that do not disclose the location of the user, bloggers and other news gatherers are able to access and upload content on sites that have been blocked by the Iranian government. However, government efforts to block the proxies are making online access increasingly more difficult. In response the the heightened censorship, Iranians are asking the international community for aid in creating new proxies which would allow for more reporting.

Author

Leah McBride Mensching

Date

2009-06-18 11:52

The New York Times has named Jennifer Preston as its new "social media" editor, the AFP reported.

An internal memo issued by the Times detailed Preston's duties, including "expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers."

The memo also said that Preston would be working with the paper's staff in order to train them in using social media resources "to find sources, track trends, and break news as well as gather it."

Social Media sites mentioned in the memo included Twiter, Facebook, and Flickr.

Author

Leah McBride Mensching

Date

2009-05-27 08:48

Twitter has updated its Tweets, making the online discussions more difficult to engage in, Andy Carvin reported for NPR's All Tech Considered blog.

The new Tweet design makes it impossible for users to interact in a conversation that involve members whose tweets they do not subscribe to. This change marks a shift from the original format, which allowed open access to online discourse between known and unknown users. Twitter's Biz Stone addressed the change in format on the company's blog, writing that the recent update "removes this undesirable and confusing option" of "receiving one-sided fragments via replies sent to folks you don't follow."

Dissenters, such as NPR's Carvin, maintain this "undesirable option" is "one of the most powerful aspects of Twitter" and that it is essential to the social networking aspect of the site.

Marshall Kirkpatrick echoed this sentiment on ReadWriteWeb, stating "This new Twitter policy breaks one of the fundamental rules of social activity streams: that I can discover new people by seeing who is conversing with people I already know."

Author

Leah McBride Mensching

Date

2009-05-14 09:33

MTV plans to share ad revenue with social networking sites Facebook and Twitter when it integrates content from the sites into its new show, "What You're Watching With Alexa Chung," paidContent reported.

The revenue split marks a first for both social media networks, whose platforms are often used in marketing schemes, but until now, have not received compensation for the services, and extensive market, they provide.

MTV, whose audience consists mostly of 12-to 24-year-olds, plans on airing live Facebook updates and Tweets throughout the show. If the marketing plan proves a success, it could signal a new revenue-generating model for the sites, which have yet to find a functional way to make a profit off of their content, according to paidContent.

Sean Moran, head of ad sales at MTV, said the new show is a "joint venture" with Facebook and Twitter, AdAge reported. Ad sales deals are being negotiated, and are expected to lead to revenue sharing between MTV and the social networking sites, he said.

Author

Leah McBride Mensching

Date

2009-05-06 13:00

More than 60 percent of users who sign up for Twitter stop using the service just a month after joining, according to research from Nielsen Online, AFP reported.

The audience retention rate for the micro-blogging site is at about 40 percent, said David Martin, vice president for primary research at Nielsen Online. Although the site's unique audience was up more than 100 percent in March, the real battle will be to keep users.

"Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty," he said, according to the AFP article, posted by The Australian. "A retention rate of 40 percent will limit a site's growth to about a 10 percent reach figure."

Author

Leah McBride Mensching

Date

2009-05-01 22:36

A recent survey shows that 88 percent of marketers claim to use some sort of social media, of which 72 percent say they have adopted the strategy in recent months, Marketing Vox reported.

Participants in the survey said their number one reason for using social media was that it generated interest in their company. Other reasons were that social media increased traffic on their sites and heightened their presence in online search results.

The media study, conducted by Michael Stelzner and sponsored by the Social Media Success Summit, attempted to ascertain the reasons why marketers opt for social media to promote and expand their enterprises, according to Marketing Vox.

The study also found that Twitter was the most often used site by the companies, followed by blogs, LinkedIn, and Facebook.

Author

Leah McBride Mensching

Date

2009-04-16 09:49

Micro-blogging site Twitter is proposing enhanced versions of the site for a fee to various businesses and corporations, Reuters reported Thursday.


Biz Stone, the co-founder of Twitter, told Reuters that "if these services are valuable to companies, we think they may want to pay for them." Twitter's strategy to generate revenue from the site has been much anticipated and comes in light of recent findings that many companies are opting for Twitter as a communication tool over other networking sites.

According to Nielson Online, Twitter boasted over seven million hits in February, compared to only 475,000 for the same time last year.

The company decided to accelerate it revenue-seeking schedule, formulating a profit-making plan prior to 2010, the original date set for seeking remuneration for the site, Reuters reported.

Recently, Twitter has partnered with Federated Media and unveiled the project "Exec Tweets" which collects tweets from corporate executives.

Author

Leah McBride Mensching

Date

2009-03-27 13:43

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