Date

Sun - 24.09.2017


Twitter

Until now, Twitter may not have been considered a profitable company, but that is all to change. The popular micro-blogging enterprise will be able to notify the public of a small but present profit for 2009 thanks to US$15 million and $10 million deals with Google and Microsoft, respectively, PC World reported yesterday.

Twitter's deals with the two companies dictate that users' "tweets" be available on Google's search engine as well as the Microsoft-run Bing. It is not sure whether Twitter would depend on the two giants or whether it would be able to develop businesses to boost income (e.g. advertising or premium services), Reuters reported Monday.

According to Reuters, Twitter was aiming for only $400,000 in revenues during the third quarter of 2009 and for $4 million during the fourth. The information had been obtained by a hacker and was later published on the TechCrunch blog, the news wire reported.

Twitter recently obtained $100 million in funding, granting the company an overall value of approximately $1 billion. Analysts question the possibility of acquisition by Internet corporations such as Google, Yahoo or Time Warner's AOL, Reuters said.

Author

Alisa Zykova

Date

2009-12-23 21:06

Google Search Appliance, the search hardware used by the online giant, is now able to show tweets along with internal search results, Google announced today.

This real-time information comes thanks to partnerships with Twitter, as well as Facebook, MySpace, FriendFeed, Jaiku and Identi.ca. Yahoo Search, meanwhile, has also expanded space for tweets within its search results, InformationWeek reported today.

"Social information is important for businesses: employees searching for information needed to do their jobs benefit from real-time news too. They might be developing a new breakfast cereal, or designing a marketing plan for a clothing line, or writing strategy report for a political campaign. In all of these cases, understanding what is being said just as Twitter users are saying it can be invaluable," Cyrus Mistry, product manager of Google Enterprise Search stated in a blog post.

The new Twitter function in GSA can be enabled, and then users can choose how Tweets are viewed in their search results; however, financial terms are not yet clear, according to the Washington Post.

Author

Leah McBride Mensching

Date

2009-12-11 00:27

Fans of a British daily beat back a legal gag that prevents media from reporting a question raised in parliament by firing up their social-networking associations, Sky News reported today.

Writing on Twitter, Guardian editor Alan Rusbridger thanked fellow users for their "fantastic support," adding that this was a "[g]reat victory for free speech," according to in the news. The issue sought to be suppressed related to the oil company Trafigura. Twitter complaints brought the censorship attempt to a sudden standstill.
The law firm at the centre of the unprecedented attempt to prevent the Guardian reporting parliamentary proceedings will be reported to the Law Society, according to an article in the Guardian.

Parliamentarian Peter Bottomley made clear his intention to seek a sanction against Carter Ruck during the prime minister's question time this afternoon, The Argus reported today.

Author

Leah McBride Mensching

Date

2009-10-14 16:27

Social networking seems to experience a dramatic reversal this year, according to the new data from Hitwise. Facebook has gained significantly - with its share of U.S. traffic to social sites up about fourfold from 19.9 percent last year to 58.6 percent as of September. MySpace, on the contrary, has its share tumbled from 66.8 percent to 30.3 percent, down 55 percent, Media Post reported.

Although Twitter, the hottest property in this category, is still niche (1.84 percent share) compared to other bigger players, it has gained drastically 1170 percent from 0.15 percent a year ago.

However, according to Hitwise, Twitter's torrid growth has slowed down since April. The percentage of new Twitter users from other sites also declined in mid-September compared to April.

From August to September, Twitter's share slipped from 1.95 percent to 1.84 percent. Although the figures didn't reflect Twitter's mobile and application-driven traffic, Hitwise said they should still correlate to new user adoption.

Author

Erina Lin

Date

2009-10-12 18:32

"Why Don't Teens Tweet?" has become a popular question in the past few months. According to the New York Times last week, only 11 percent of Twitters are teens, TechCrunch reported.

11 percent seems a small number, but actually it has a higher concentration of teens compared to Facebook, with only 9 percent of user being teens, which means Twitter is more teen friendly than Facebook.

Actually, teens tweet more than the general population, according to a Silicon Valley Insider post yesterday, "Kids Don't Hate Twitter Anymore." Also, comScore stated that Twitter's unique visitor composition index in the age group of 12 to 17 is 118, higher than those in the group of 25 to 34 and 35 to 44.

Another similar figure: these teen Twitters do so 5.2 times in a month, more often than those between 25 and 44, who tweet 5 times or fewer per month.

So, Twitter actually skews more teen than the average sites, as well as Facebook, according to TechCrunch. The question we need to ask instead should be: Why don't the majority of teens tweet?

Author

Erina Lin

Date

2009-08-31 21:35

A recent survey conducted by top10-broadband.co.uk found that Virgin Media is the top ISP to use Twitter "most effectively," TechWatch.co.uk reported.

Among the top ISPs on the list following Virgin were BT, Vodaphone, TalkTalk and Be. The companies' use of Twitter seems mainly for customer service purposes, which the employ to "defend themselves" on the site against users Tweets complaining about their broadband service.

Author

Leah McBride Mensching

Date

2009-07-28 16:52

Yahoo! has launched a new home page which offers users the opportunity to personalise the page by incorporating links to favourite sites such as Facebook or Twitter, the Los Angeles Examiner reported.

The new site includes a side bar, in which content can be manipulated by the user, who may chose which links to sites they wish to appear in the space.

The site has already been launched in the United States and will be functional in the United Kingdom, France and India later in the week.

Author

Leah McBride Mensching

Date

2009-07-23 14:37

News-monitoring service VMS has reported that Twitter generated $48 million worth of media coverage over the last 30 days, AdAge reported Monday.

In the past month Twitter received 2.73 billion impressions on the site. Of the online exposure generated by Twitter, 57 percent of the publicity was gathered by TV, 37 percent by newspapers and 5 percent by magazines.

VMS chief executive officer, Peter Wengryn, said it is likely that the number of visitors to the site was as much as double this reported figure as the site does not collect the mentions by in smaller U.S. newspapers.

"This is huge. It's very, very high," said Gary Getto, VP-integrated media intelligence at VMS, according to AdAge. "In fact, we looked at online coverage of Twitter vs. Google. Twitter is running significantly higher than Google and I didn't think anything was more popular than Google."

Unique visitors to the Twitter over June came in at 21 million, a 14 percent growth from May, according to Nielsen Online statistics.

However analysts are skeptical of Twitters ability to hold such growths levels long term, as other social media sites began to slow their growth after fast starts.

Author

Leah McBride Mensching

Date

2009-07-20 20:14

New York Times technology reporter Saul Hansell has been trying out a system of monitoring Tweets and generating appropriate advertisements on Twitter, suggesting this may be a viable method for Twitter to turn a profit, Gawker.com reported.

Twitter's CEOs have announced the formulation of a business plan to make the site profitable, though details regarding such projects have yet to be divulged. While ad targeting is not a confirmed element of the new business plan, Gawker's Ryan Tate seemed confident in the benefits of targeting users' interests, saying the advertising trend as a concept is "sound," referring to Google's use of user data as a "cash cow."

The success of the plan, Tate pointed out, hinges on whether Twitter "can find a way to show the text ads unobstrusively."

Author

Leah McBride Mensching

Date

2009-07-20 18:13

A Cornell University study has found that, despite growing trends of blogger and Twitter news gatherers, traditional media sources still break news before their more modern counterparts, SearchEngineWatch.com reported.

The study showed that "old media" reported stories an average of 2.5 hours before blogs and that "information mostly propagates from news to blogs" reporting that only 3.5 percent of stories originated from blogs to be later covered by mainstream media sources.

According to The New York Times, Microsoft researcher and President of the Association for the Advancement of Artificial Intelligence Eric Horvitz called the study "a landmark piece of work on the flow of news through the world."

The research, by Jon Kleinberg, Jure Leskovec and Lars Backstrom, tracks "the phenomenon of news ideas rising and falling," according to The Times.

Author

Leah McBride Mensching

Date

2009-07-16 18:19

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