Date

Thu - 21.09.2017


Twitter

Micro-blogging start-up Twitter revealed that it is experimenting with including promoted tweets within a user's stream and observing how individuals react, CNet reported yesterday.

In a blog post, Twitter spokesman Matt Graves clarified that the company is looking "to display Promoted Tweets in a way that's both useful and authentic to the Twitter experience" and that the move was "deliberate" as well as "thoughtful," the Wall Street Journal reported. Graves added that the feature might be expanded only if the company feels like it was offering a "high-quality user experience."

Image via CNet

The display ads are paid for by advertisers (much like the sponsored links that Google has) and will only appear on users' timelines when they access Twitter from the third-party HootSuite service. CNet notified that the promoted tweets would vary in occurrence, depending on how relevant they are to each user. Ads that would not successfully appeal to audiences might be taken down or altered.

Author

Alisa Zykova

Date

2010-11-03 18:06

Micro-blogging service Twitter gained 30 million new users over the past two months, which puts its total member count at 175 million, San Francisco Chronicle reported today. According to TG Daily, it could reach a userbase of 200 million by the end of the year.

"It has become so muscular and ubiquitous that it now competes with the likes of Google and Facebook for users -- and is beginning to compete with them for advertising dollars," wrote New York Times journalist Claire Cain Miller.

Three years ago, Twitter had 503,000 users. In 2009, the number exploded to 58 million, PC Mag informed. According to WWWery, back in April and September, Twitter had 105 million and 145 registered users, respectively. The start-up currently attracts 370,000 new users per day.

The Times explained that Twitter not only changed the process of obtaining and distributing news content but that it also altered how public figures communicate. It might as well be on the verge of joining the ranks of other Web companies that "dominate the whole globe," the Chronicle added.

Author

Alisa Zykova

Date

2010-11-01 16:49

While many NGOs, non-profits, and news organisations are still baffled and skeptical of the impact new media tools can have, Americas Society is embracing the Web and social media to broadcast news and augment their readership. By engaging with Twitter, Facebook, and Web 2.0 platforms, Americas Society is an example of cultural institutes and policy think tanks coming into the digital realm.

On Sept. 23, hours after news broke that a Colombian military attack had resulted in the death of a Revolutionary Armed Forces of Colombia leader, Colombian President Juan Manuel Santos spoke at an Americas Society event in New York. Live tweeting of Santos' remarks entered the international news stream, and it was announced to the world that not only had the FARC leader, Mono Jojoy, been killed, but 14 computers and 60 USB drives of information about the FARC had also been seized by Colombian authorities.

Santos: "What happened back home in #Colombia with this military success we had 24 hrs ago is going to change our history." (http://twitter.com/ascoa)

Santos went on to compare the significance of Jojoy's death to the Colombian authorities with an announcement to New Yorker's that "Osama bin Laden had been struck down."

Author

Leah McBride Mensching

Date

2010-10-19 00:16

CNN's first global research study into the power of news and recommendation (Powar) revealed that 27 percent of Internet users are responsible for sharing 87 percent of news links, MediaGuardian reported today. Each of these frequent users shares and average of 13 stories per week and receives at least 26.

According to the study, social media like Facebook, Twitter and YouTube continue to be the most powerful sharing tools and they are responsible for 43 percent of the articles shared. These sites are closely followed by e-mail (30 percent), SMS 15 (percent) and instant messenger 12 (percent), Journalism.co.uk reported.

Photo source: Virgin Media

At least 65 percent of the shared content is composed by news stories while breaking news and funny articles only represent 19 percent 16 percent, respectively.

Furthermore, CCN's research also found sharing patterns according to the geographic location of users. For instance, Americans share contents that they think could be useful for family and friends and Europeans focus more on stories related with work, The Guardian pointed out.

The study was conducted among 2,300 Internet users between June and August.

Author

Clara Mart

Date

2010-10-07 22:09

Microblogging service Twitter announced that its recently launched search feature has been revamped, TheNextWeb.com reported today. According to Search Engine Land, Twitter receives over one billion search queries a day.

Vator News outlined that users send more than 1,000 tweets per second, amounting to 86.4 million tweets daily. Users embark on 12,000 searches per second, which is roughly 1 billion per day. Search Engine Land also reported that other Twitter benchmarks included April 14, 2009 (when it got 19 billion queries a month) and July 6, 2010 (24 billion queries).

However, "queries" are different from "searches," since a "query" can be done by a machine, such as when a user signs up to receive automatic replies to their tweets. Furthermore, the search is only available for Tweets that are up to seven days old. Twitter told Search Engine Land that it was not planning to provide archive searches since other companies were already doing that and instead would be focused on ameliorating the service in other ways.

Author

Alisa Zykova

Date

2010-10-07 16:00

As a new form of interactive journalism is evolving, the news industry needs to research and implement different social media distribution strategies. NPR has demonstrated a reckless abandonment in optimizing social media, thus making the business an example for other newspapers to follow. Over the summer NPR launched its Argo Project, which links hyperlocal NPR blogs across the nation. NPR was also noted for using Facebook to both promote its articles and as a method of content sourcing. Recently, NPR conducted a survey between its Facebook and Twitter users, which reveals different behaviors each type of user demonstrates when consuming news.

Author

Leah McBride Mensching

Date

2010-10-01 16:06

Facebook drives 13 times more traffic to French news sites than Twitter, which only accounts for one click per 100 visits, according to a study conducted by AT Internet Institute, paidContent reported today.

Among the top 12 leading news sites in the country, Facebook is responsible for 1.3 percent of visits and Twitter for 0.1 percent. By way of comparison, researchers also looked at the traffic driven by Google and found that the search engine' share is 40.6 percent or 30 times greater than Facebook, AT Internet explained in a press release.

Graphic source: AT Internet Institute

"This figure remains high, but we should not forget that the main function of a search engine, such as Google, is to suggest links to Internet users. This is not the case for Facebook," the company reminded.

The low impact of Twitter is becoming a trend in some countries. According to paidContent, a study released in March showed that the 140-character site only drives 0.14 percent of the traffic to U.S. news sites.

Author

Clara Mart

Date

2010-09-29 16:52

According to the head of Gawker Media, Nick Denton, online media need to become more like television, states an article on paidContent.org. "It means a screen which is less constrained by the need to have three or four ads and every single bit of content on one screen," Denton was quoted as saying in the article. paidContent speculated whether Denton was making reference to a future Gawker redesign.

There will always be space for writers, however, even if just to put text around a video. He expressed frustration with blogs, noting that for the Gizmodo iPhone 4 story, "we had to cease publishing for six hours to keep this story at the top of the page." Gawker's goal is to focus more on new media and less on old media. "I always say that our readers are interested in [Mark] Zuckerberg, not [Mort] Zuckerman," the article quotes Denton as saying.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-09-28 17:21

In an effort to find out how social media and multitasking are affecting students, Harrisburg University in Pennsylvania has blocked social networking sites such as Facebook and Twitter on its central wireless system for the past week, MediaGuardian reported today.

Eric Darr, provost at the U.S. university, came up with the idea after watching his teenage daughter multitask with social networking, text messaging, music and more. "It struck me how overpowering all this was, not in a negative way, and it made me wonder what would happen if all that wasn't there," he told MediaGuardian.

Image: maebmij's flickr photostream
In the United States, 92 percent of students user Facebook and spend about 147 minutes on the site each week, USA Today reported.

"It was the observation that projects got done, contacts got made and friendships maintained, collaborations on grants happened --all of that happened through social media. And what if it weren't there? What would people do?" he said, according to ABC News.

Author

Leah McBride Mensching

Date

2010-09-17 23:47

According to a survey by analytical firm comScore, Facebook and Twitter have both reached the top 10 in Web resources in Russia, Lenta.ru reported today. In July 2010, Twitter's users reached 1.8 million, six times the number at the same time last year. Facebook, meanwhile, attained four times more visitors than in 2009, amounting to 3.9 million.


Yuliya Udovenko, marketing director of MindShare Interaction (worldwide media communications group), explained that there was a heightened interested towards international Internet projects in the country, Kommersant wrote. She added that advertisers were more likely to be interested in Facebook and YouTube.

Overall, Russia's Internet audience boasted a 31 percent hike since last year, rising to 43.3 million unique users over the age of 15, according to a comScore study of 100 top-ranking sites. Pornographic websites and Web outlets launched since summer 2009 were not taken into consideration. The study featured installing statistics software on 20,000 users aged 15 and above.

Author

Alisa Zykova

Date

2010-09-15 21:02

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