Date

Wed - 18.10.2017


times of london

Tough times call for tough measures... And as News International continues to go through a hard period, the Times and Sunday Times of London have announced a steep hike in the amount they charge users for a digital subscription package.

The package, which includes access to the Times and Sunday Times website, mobile and tablet editions, will be raised from £2 a week (£8.88 a month) to £4 a week, writes paidContent. However, author of the article Robert Andrews notes that web-only customers will continue to be charged £2 for access. What's more, existing subscribers will not have to pay the new, higher rate until 2013.

Andrews quotes a spokesperson from the Times, who insists: "we're not 'doubling' our price. We're introducing a new pack that includes all digital products. Previously, we were offering iPad access as complementary offer."

But Andrews is not convinced. "The difference may effectively be semantic," he writes.

Despite controversy when the Times introduced its impenetrable paywall in July 2010, figures released by News International last week show that its numbers of digital subscribers have been rising steadily. News International states that the Times now has 119,255 digital subscriptions, while the Sunday Times has 113,818.

Author

Hannah Vinter

Date

2012-02-24 13:29

When News International properties The Times and The Sunday Times of London put up hard paywalls in July 2010 it seemed like their digital strategy had been decided in favour of paying users and against sharing on the web. But now an interview with News International's digital product director Nick Bell, which appeared in Paid Content earlier this week, suggests that The Times is considering making its paywall ever-so-slightly leakier by allowing subscribers to share articles with their direct friends.

Bell is quoted in the article saying that sharing has been "a hotly-debated topic" at the Times headquarters.

He promises that, "over the next six months, you will see us rewarding our paying subscribers with the ability to share amongst their network.... If they want to share content with their direct friends, then we're going to enable that."

However, the author of the Paid Content article, Robert Andrews, stresses that this is not a guarantee that Times content will be free for friends of subscribers. Bell is clear that The Times is not about to switch to a metered paywall like that of the New York Times, but is only interested in giving ""more value to our paying customers."

Author

Hannah Vinter

Date

2012-01-20 15:10

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