Tough times call for tough measures... And as News International continues to go through a hard period, the Times and Sunday Times of London have announced a steep hike in the amount they charge users for a digital subscription package.
The package, which includes access to the Times and Sunday Times website, mobile and tablet editions, will be raised from £2 a week (£8.88 a month) to £4 a week, writes paidContent. However, author of the article Robert Andrews notes that web-only customers will continue to be charged £2 for access. What's more, existing subscribers will not have to pay the new, higher rate until 2013.
Andrews quotes a spokesperson from the Times, who insists: "we're not 'doubling' our price. We're introducing a new pack that includes all digital products. Previously, we were offering iPad access as complementary offer."
But Andrews is not convinced. "The difference may effectively be semantic," he writes.
Despite controversy when the Times introduced its impenetrable paywall in July 2010, figures released by News International last week show that its numbers of digital subscribers have been rising steadily. News International states that the Times now has 119,255 digital subscriptions, while the Sunday Times has 113,818.