Date

Wed - 13.12.2017


Times of India

Flash quiz: what is the highest-circulation English-language newspaper in the world?

(Hint: Rupert Murdoch doesn’t own it.)

The correct answer, as you are likely aware, is the Times of India, which has a circulation of 4.3 million, and reaches an average of 7.64 million readers with each issue.

While money may not exactly be growing on trees in the news industry these days, the 174-year-old title, published by family-owned media conglomerate Bennett, Coleman & Company (B.C.C.L.), is planted in fertile soil: it is the most widely read English-language daily in a country where newspaper circulation is rising by 8 percent per year overall, and 1.5 percent per year for English-language newspapers.

Author

Emma Knight

Date

2012-10-22 17:34

Two Indian national dailies, The Hindu and The Times of India, have published "talking advertisements." The ads for a Volkswagen campaign uses a light sensitive speaker that has been placed on the newspapers, which broadcasts audio as light falls on the device, Journalism.co.uk reported yesterday.

The audio broadcasts play in an endless loop until the reader closes the newspaper, Reuters pointed out. While taking ads and moving ads have been tried before, "this must be the first time daily newspapers of the size and reach of ToI and Hindu have done it at a time when American newspapers like the New York Times and Washington Post are just about coming to terms with the reality of advertisements on the front page," Sans Serif pointed out.

The talking ads are being done for two days in a row. The first ad is featured in the Madras edition of yesterday's Hindu and today on Times of India for Bangalore, Mumbai, Pune and Delhi markets, according to Sans Serif. A light-sensitive speaker weighing not more than 10 to 15 grams is stuck on the extreme left panel of the Volkswagen ad found on the last page of the newspaper's.

Author

Savita Sauvin

Date

2010-09-22 17:22

The New Age is scheduled to begin production in September in South Africa, and The Times of India Group has taken an undisclosed stake in the newspaper, Bloomberg reported yesterday.

The newspaper is being launched by Essop Pahad, former minister in the presidency, and will be published by Bennett Colemen & Co LTD, which publishes The Times of India, according to the Independent Online.
The 32-page broadsheet will have an initial print-run of 170,000 copies, and will be funded by the Gupta Group, the family of which also controls Sahara Computers Ltd.

The new publication will also aim to serve provinces that are seen as having little stability and lacking service delivery, such as the Eastern Cape, Mpumalanga, Limpopo, North West and others, Pahad told the IOL.

Author

Leah McBride Mensching

Date

2010-07-23 16:00

Search giant Yahoo Inc. bought a full page ad on the Times of India's front page today to tout its new 'It's You' campaign, which it says will personalise each user's experience on Yahoo, TechCrunch reported. Why a newspaper ad?

The Times of India is the largest English-language newspaper in the country, with a circulation of 3.14 million in 2008. Yahoo, meanwhile, reaches 26 million of India's 35 million-strong online population, according to comScore.

The ad's tag line states "The Internet is under new management. Yours." The smaller print below states "A homepage that lets you add whatever you love, an inbox that knows what you like (and don't) and a freedom to access it from your mobile. Say hello to the new Yahoo! Take charge today at www.yahoo.in," according to Universal Broadcasting News.

Author

Leah McBride Mensching

Date

2009-10-05 16:58

Newspaper in Education, a daily paper serving a number of Mumbai schools, has returned to publication as students returned to the classroom after the summer holidays, parent publisher the Times of India reported on Monday.

The Newspaper in Education represents both a daily paper angled at young readers and a classroom programme for education and development.

"NIE has a contemporary outlook,'' says M Chandrasekharan, principal of Bombay Scottish. "Students find it quite interesting to read as compared to mainstream newspapers, and teachers find it useful since it wraps up a news event in a nutshell and saves them hours of browsing through the text-heavy grey layouts commonly found in mainstream papers. The presentation of facts in the paper is indeed commendable and appeals directly to young readers of the day. Students also love the workshops and field trips that form part of the programme.''

Sudeshna Chatterjee, principal of Jamnabai Narsee School, also advocated the classroom benefits of the paper, "NIE is like a fresh textbook that arrives on the desks of our students and is read in-between classes until the teacher arrives in class. Students love the games in the paper. Students are encouraged to read the newspaper in detail and we hold group discussions on the various topics covered by the paper.''

Author

Leah McBride Mensching

Date

2009-06-15 15:20

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