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News International has reported steady growth in the number of digital subscribers to the Times and Sunday Times since both publications went behind a paywall in July 2010.

According to News International figures, the Times now has 119,255 digital subscribers, and the Sunday Times has 113,818. At both publications, the number of digital subscribers to has risen each month since September, when the Times had 111,036 subscribers and the Sunday Times had 105,594.

The company claims that in January, on average, 59,882 iPad editions of the Times were downloaded per day - an increase of 35% since September 2011. The Sunday Times was downloaded on the iPad an average of 63,959 times a week - an increase of 80% since last September.

The Times has also launched a web app for Safari and Google Chrome that recreates the "newspaper-like" experience of the Times tablet edition.


Hannah Vinter


2012-02-15 18:12

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