Wed - 13.12.2017

The Washington Post

It looks like a normal tweet. It can be re-tweeted, replied to and marked as a “favourite” like a normal tweet, but Twitter’s new targeted tweets are not shared in the same way as the standard model, and it’s this feature that seems to be paying dividends for advertisers like The Washington Post.

Only five days ago Twitter officially announced that it would be enhancing its "Promoted Tweets," having already piloted a new scheme with British Airways, Wendys, The Washington Post and Coca-Cola. The changes introduced mean that instead of publishing a tweet to all followers and only being able to make it a promoted tweet afterwards, advertisers can target specific sections of their audiences according to geographical location, or device (desktop/ laptop computer vs. mobile phones, tablets).


Amy Hadfield


2012-07-24 17:32

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