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The Economist

The Chicago Tribune has become one of the latest major newspapers in the US to announce plans to introduce a paywall on its online site, behind which it will place “premium” content including in-depth reports and analysis, columnists and reviews.

At first glance, this may seem little different to action taken by various other news titles that have sought to maintain or increase revenue at a time when print subscriptions are diminishing. However, the Chicago Tribune is attempting to breathe new life into the process by offering its readers the opportunity to read selected articles from Forbes and The Economist as part of its new premium package. The announcement of a partnership between these three titles certainly seems to prove that Bill Adee (vice president for digital development and operations at the Chicago Tribune) and his team understand the need to offer something more than access to their usual articles and reviews in order to justify charging readers for content that was previously free to view online.


Amy Hadfield


2012-06-27 16:07

In the digital age, are things looking good or gloomy for magazines? Economist brand platforms – which themselves represents a highly successful weekly magazine – argued both positions last week.

An article from The Economist’s print edition stated that magazine publishing has recently been suffused with a “new sense of optimism.” Most magazines rely less on classified advertising than newspapers, argues the piece, so they took less of a hit when the market moved online. They are capable of inspiring reader loyalty that is attractive to advertisers, continues the article, and they are harnessing digital technology in innovative ways.

The story acknowledges that the number of ad pages in US magazine has fallen for the third quarter running, but it asserts that digital advertising is an important growing market. “Once, digital ads would have been scant comfort. On the web they are typically worth a small fraction of what they were in print. But tablets, such as Apple’s iPad, could change this,” states the article, “there are signs that advertisers are accepting higher rates on tablets than on the web, because magazines on tablets are more like magazines in print: engrossing, well-designed experiences instead of forests of text and links.”


Hannah Vinter


2012-06-11 14:14

While most news publications seem to be facing financially touch times, the Economist is sailing on remarkably smooth waters. The publication has posted record profits over the last four years, Reuters reported, and contrary to the trend at most papers, its circulation kept growing during the second half of 2011.

As the Editors Weblog noted last November, more than 100,000 of the Economist's subscribers are digital readers - a notable achievement in convincing online readers to pay, although still dwarfed by the 1.49 million print readers.

But what is perhaps most remarkable about the magazine's growth is its rapid speed. Reuters noted that it took 161 years for the Economist to break the 1 million subscribers milestone, in 2004 (the paper was founded in 1843). Andrew Rashbass, Chief Executive of the Economist Group, told Reuters that he expected the Economist to reach 2 million readers within five years.

How has the magazine succeeded in maintaining such an impressive growth? Simply put, by having solid revenue model and offering content that is seemingly non-commercial by nature but for which people are willing to pay.


Teemu Henriksson


2012-02-20 09:35


Ahead of the ePublishing Innovation Forum, we caught up with Audra Martin, VP, Customer Engagement and Operations at the Economist, where she is speaking on 'a pricing strategy that suits you and your customers', with the Economist's iPad/iPhone app downloads reaching over 1 million.

What are the main learnings from your iPad launch, and managing the ongoing product development process around it?

Continue reading on Association of Online Publishers


Anton Jolkovski


2011-05-25 10:39

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