In mid December last year, 10% of adults in the US owned a tablet computer and 10% owned an ebook reader. According to a report published by PEW today, by early January this year both of these figures had jumped to 19%.
The same report estimated that the number of American adults who owned at least one tablet or eReader leapt from 18% in December to 29% in January.
Father Christmas's generosity seems likely to have a big impact on publishers. According to a poll by IDG Connect, 72% of 210 surveyed worldwide professionals say that they bought fewer newspapers after getting an iPad. According to the same research, as Paid Content reports, 70% of participants also said that they bought fewer books.
Although the sample data is small, the trends are obvious: tablet sales are booming, print is losing out.
The numbers are worrying for news organisations that still rely on print as their main source of revenue. The IDG Connect report notes that "for advertising- funded media (newspapers and magazines), the challenges are particularly substantial. Readers who can afford iPads tend to be more demographically desirable than those who cannot."