Date

Fri - 20.10.2017


survey

When the iPad was launched last year, much was made of how it would revolutionize video and other media consumption. But new research may not spell good news for all those companies hoping to profit from that kind of use.

Apparently, current iPad owners are proving to be a little stingy when it comes to paying for content like TV shows and magazines.

Continue reading on paidcontent.org

Author

Anton Jolkovski

Date

2011-01-19 17:50

Just four percent of adults read a newspaper using an app on a mobile phone or other mobile device last month, and 3.7 percent used an app to read a magazine, a new survey from GfK MRI has found.

However, those in the Millenial age group (born between 1977 and 1994) are strong app users - almost twice as likely than the average adult to have read a magazine using an app, and 73 percent more likely to have read a newspaper via an app in the past 30 days, the survey pointed out. Millenials made up 50.1 percent of all adults who used a newspaper app, and 57.3 percent of adults who used a magazine app.

Chart: GfK MRI

These results follow another survey from the Reynolds Journalism Institute, released yesterday, which found that 69 percent of iPad newspaper and magazine app users are male, and likely to have household incomes greater than US$100,000.

The GfK MRI survey results skewed male as well, with 60 percent of all adults who used a magazine app or a newspaper app in the last 30 days being male, and 40 percent female.

Author

Leah McBride Mensching

Date

2010-12-10 18:38

As publishers continue to look for new revenue streams, 27 percent of American and Canadian publishers "expect mobile to significantly impact their revenue in just two years," according to an online survey conducted by the Audit Bureau of Circulations, Poynter.org reported today.

Twenty-eight percent said they believe sponsorships will bring advertising revenue, followed by search (22 percent), video (21 percent), banner ads (19 percent) and pop-ups (19 percent), paidContent.org revealed. But publishers said they would not rely only on advertisements and plan to charge subscription fees to the applications.

"Many magazines and newspapers are already implementing their plans and tweaking their offerings while others are following close behind," ABC president and managing director Michael Lavery stated in a press release.

Although 78 percent of those surveyed disagree with the idea that print publications will eliminate their print issues, 63 percent said e-readers "would become vital distribution channels for their publication." For instance, 60 percent of newspapers publishers plan to develop an iPad application in the next six to twelve months.

Author

Clara Mart

Date

2010-11-04 20:45

Although two thirds of Americans prefer to get their news from newspapers and TV, 55 percent believe that traditional media "will not longer exist in ten years," according to a Harris poll conducted for 24/7 Wall St. website, Editor & Publisher revealed on Friday.

However, 81 percent said there "will always be" a need for print newspapers despite the decline of traditional print outlets. Yet, 46 percent get their news from local TV networks while only 31 percent turns their attention towards local dailies, the survey showed.

Photo: Getty Images via The Independent

Twenty-five percent of Americans acknowledged that they are spending less time reading newspapers and magazines, "while in comparison 28 per cent said the time they spend visiting online news sites has increased," Journalism.co.uk reported. Overall, 50 percent get "almost all" their news from the Internet.

Author

Clara Mart

Date

2010-11-01 14:04

Multimedia and marketing research company The Media Audit has listed the top 10 newspaper-affiliated websites of United States based on "daily newspaper and website reach analysis," with Michigan's Annarbor.com/MLive.com topping the list, Editor & Publisher reported yesterday.

Advance Publication websites in Ann Arbor, New Orleans and Syracuse held top three positions, according to the findings by the Houston-based firm. The websites for Ann Arbor include AnnArbor.com/MLive.com, which reaches 56 percent of adults in the Metropolitan Statistical Area in a month; New Orleans website NOLA.com, which reaches over 53 percent of adults; and Syracuse.com, which reaches slightly less than 49 percent of the market, according to a report by RBR.com.

Image Source: RBR.com

Author

Savita Sauvin

Date

2010-10-05 19:15

A survey conducted by the Association of Online Publishers found that UK-based publishers are more focused on mobile platforms and tablet devices to help next year's digital ventures, pointing out that innovative technology is "at the heart of their business development plans over the next 12 months" and will promote "dynamic growth," a press release stated.

Ninety-one percent of the participants said they are hoping to improve revenues from mobile devices whereas 86 percent are enthusiastic about the launch of tablet computers, The Independent reported yesterday. Other opportunities publishers saw include high speed broadband connection, social networks, paid content, e-Commerce and behavioral targeting. Sixty percent considered it to be necessary to offer online content that is local, BCS mentioned.

Image: MediaGuardian

Author

Alisa Zykova

Date

2010-09-28 18:22

Seven out of 10 Scots continue to read newspapers, either on print or digital, at least three to four times a week, a telephone survey conducted by Ipsos MORI Scotland, also called the Scottish Public Opinion Monitor, has revealed, AllMediaScotland.com reported yesterday.

While the affluence of area in which people live does not affect newspaper readership, the supposed disinterest of young readers towards newspaper content has been overstated, according to AllMediaScotland.com. Despite lower income households being more likely to have less or no Internet access, 70 percent of low income residents reported reading newspaper content regularly. This is almost equal to the 73 percent in the country's most affluent areas.

The detailed results of the telephone survey also found that the Daily Record is the most-read newspaper, with 18 percent of survey-takers saying they read the title. This is followed by Scottish News of the World and The Observer, at 0.5 percent, according to AllMediaScotland.

Online readership on news websites was recorded at 26 percent, according to the survey. The BBC website recorded the highest, at with 23 percent, followed by Sky News at 3 percent.

Author

Savita Sauvin

Date

2010-09-03 21:18

Only 17 percent of Internet users find online advertising to be appealing and most people considered it to be "intrusive, repetitive, unappealing and cheap," a study conducted by Connect Insight revealed, NewMediaAge reported today.

However, younger audiences are more willing to accept online ads as 24 percent of the 16-to 34-year-olds do think this type of advertising is appealing. Nonetheless, 50 percent of those over 55 years old said they avoid websites where ads would pop up and "interrupt their online activities," NewMediaAge explained.

Photo source: Physorg.com
"It illustrates the need for advertisers to understand their target audience, their online behavior, mindset and attitude to advertising in order to deliver impactful online communications," director of Connect Insight Faye Weeks said when commenting the survey results, Media Week quoted.

The agency explained that the differences in opinion among age groups are related to the early Internet experiences that older users had. Back then advertising was used in an intrusive way, while now the younger generation directly interacts with brands and companies through social media.

Author

Clara Mart

Date

2010-08-23 22:05

Irish citizens are among the most avid newspaper readers in Europe, as 86 percent of the country's population regularly reads newspapers, according to the latest Joint National Readership Survey (JNRS), Adworld.ie revealed today.

Nonetheless, press readership has declined in the last 12 months by 10,000 to 3,522,000 readers, The Irish Times reported.

Photo source: Newstalk
"The slight fall in overall readership can be attributed, in the main part, to a reduction in people at work," Frank Cullen of National Newspapers of Ireland, told Adworld.ie. He explained the press is traditionally passed around by workers "so with fewer people in employment there are simply fewer opportunities to share newspapers."

The survey, which is conducted by Millward Brown Lansdowne, also showed that the Irish Independent is the top daily in the readership ranking, as it gained 5,000 readers for a total of 560,000.

Meanwhile, The Independent pointed out that its direct competitors, The Irish Times and the Irish Examiner, had joint losses of 11,000 readers for a total of 359,000 and 204,000 readers, respectively.

Author

Clara Mart

Date

2010-08-13 19:38

As The Times continues to lose online traffic after introducing a paywall in recent weeks, a KPMG survey published today revealed that British consumers are less likely to pay for online content than other web users around the world, Marketing Week reported.

The study found that 81 percent of UK users would rather go elsewhere for content if a free site they regularly visited started charging for content. Only 19 percent said to be willing to pay.

"UK consumers still haven't come around to the idea of paying for digital content and are clear that they will move to other sites if pay walls are put up," KPMG's head of technology Tudor Aw said, The Daily Telegraph quoted.

However, 74 percent of British users would be willing to receive ads on their computers in exchange for free content.

"This continues a trend we have seen in previous years and again acts as a pointer as to whether a pay or ad-funded model will eventually succeed," Aw said.

Author

Clara Mart

Date

2010-07-26 18:20

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