Date

Thu - 22.06.2017


Sunday Times

News International has reported steady growth in the number of digital subscribers to the Times and Sunday Times since both publications went behind a paywall in July 2010.

According to News International figures, the Times now has 119,255 digital subscribers, and the Sunday Times has 113,818. At both publications, the number of digital subscribers to has risen each month since September, when the Times had 111,036 subscribers and the Sunday Times had 105,594.

The company claims that in January, on average, 59,882 iPad editions of the Times were downloaded per day - an increase of 35% since September 2011. The Sunday Times was downloaded on the iPad an average of 63,959 times a week - an increase of 80% since last September.

The Times has also launched a web app for Safari and Google Chrome that recreates the "newspaper-like" experience of the Times tablet edition.

Author

Hannah Vinter

Date

2012-02-15 18:12

When News International properties The Times and The Sunday Times of London put up hard paywalls in July 2010 it seemed like their digital strategy had been decided in favour of paying users and against sharing on the web. But now an interview with News International's digital product director Nick Bell, which appeared in Paid Content earlier this week, suggests that The Times is considering making its paywall ever-so-slightly leakier by allowing subscribers to share articles with their direct friends.

Bell is quoted in the article saying that sharing has been "a hotly-debated topic" at the Times headquarters.

He promises that, "over the next six months, you will see us rewarding our paying subscribers with the ability to share amongst their network.... If they want to share content with their direct friends, then we're going to enable that."

However, the author of the Paid Content article, Robert Andrews, stresses that this is not a guarantee that Times content will be free for friends of subscribers. Bell is clear that The Times is not about to switch to a metered paywall like that of the New York Times, but is only interested in giving ""more value to our paying customers."

Author

Hannah Vinter

Date

2012-01-20 15:10

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