Date

Thu - 23.11.2017


Social Networking

Popular microblogging network Twitter is rumoured to be receiving financial backing worth US$35 million from Benchmark Capital and Institutional Venture Partners, bigmouthmedia.com reported Tuesday. Benchmark partner Peter Fenton may join the Twitter board after the investment deal.

"We are now positioned extremely well to support the accelerating growth of our service, further enable the robust ecosystem sprouting up around Twitter, and yes, to begin building revenue-generating products," co-founder Biz Stone said.
According to Stone, Twitter saw a 900 percent growth in users in a year. One out of 10 Internet users and one out of five 18-to-34-year-olds uses Twitter, bigmouthmedia.com reported. Numerous servers support the network and it currently has around 29 staff members, netimpreative.com wrote.

Author

Alisa Zykova

Date

2009-02-17 21:12

Social networking is the catalyst of mobile Web users in Western Europe, according to comScore latest data.

In November 2008, 34 percent of mobile phone users in the region who visited social networking sites only accessed social media exclusive of all other mobile Internet content.

Mobile social networking users in Western Europe (France, Germany, Italy, Spain and the United Kingdom) accounted for 12.1 million. They are still expanding with a 152 percent increase from November 2007 to November 2008.

The reach of mobile social networking was the highest in the United Kingdom, at 9 percent, almost triple that of Germany, the lowest. The average penetration rate across the five countries was 5 percent.

"A large portion of the growth in the mobile Internet audience can be attributed to social networking," said Alistair Hill, analyst, comScore M:Metrics. "In the UK, for example, the audience of those accessing news and information, but not social networking services, with their mobile browser or an application grew by 149,000 unique users, whereas the number of those exclusively accessing social networking grew by six times that number in the past year."

Author

Erina Lin

Date

2009-02-02 22:47

According to comScore's year-end numbers, MySpace is still leading in the U.S. online social networking market, but Facebook is growing, although slowly, CNet reported.

Michael Arrington at TechCrunch estimated that if the current growth rate remains, Facebook's U.S. audience will exceed MySpace's early in 2010.

In the United States, growth for both sites has cooled down. Facebook's average monthly growth rate was 3.8 percent, with most of its rapid growth coming from overseas. MySpace's was only 0.8 percent, CNet reported.

Some other firms, such as Pingdom, predicted that Facebook will overtake MySpace in the United States much sooner. In the global market, Facebook has been ahead for months, with more than 150 million users.

Although Facebook will catch up in unique visitors in the United States, Arrington pointed out that the more media-centric MySpace is leading on page views, with 40 billion in December, versus Facebook's 18 billion.

MySpace also leads in time spent per visit, with about twice as much, mostly due to having online music streaming and a video portal. It also has an advantage in advertising due to its media consumption focus and stronger U.S. base, CNet reported.

Author

Erina Lin

Date

2009-01-14 04:11

According to eMarketer's prediction in mid 2008, British social network ad spending would reach £175 million ($322 million) in 2009. However, the research company revises it by cutting down about 20 percent, although it'll still be a healthy growth over the total estimated £115 million ($212 million) for 2008.

MySpace, the worldwide biggest social network among English speakers, has its British market share dropped by one-half in the year ending in June 2008, from over 29 percent to less than 15 percent, according to Hitwise, eMarketer reported.

Its strong rival, Bebo, is also declining. Based on Nielsen Online data from August 2008, Bebo fell from the second to fourth place in the UK social site rankings by Blogger, with only 14.1 percent audience reach.

However, Facebook does a good job in recent months. Its unique user base in the UK rose from 12.4 million in December 2007 to 18.4 million in September 2008, according to comScore World Metrix. But its ad sales are in a struggle in the UK, as well as in the United States, eMarketer reported.

Author

Erina Lin

Date

2009-01-13 02:51

German-based business networking firm Xing announced Friday that it acquired U.S. social network Socialmedian for US$7.5 million, Computer Business Review (CBR) reported. The social network is expected to have news networking as a result of the deal.

Users may join "news networks" focusing on different issues and may receive updated news stories as well as share the content within their social network, CBR reported. The news articles are collected from around 19,000 outlets (such as Digg, Twitter and Google Reader) and are then filtered according to a user's social networking contracts.

Almost 510,000 of Xing's users pay nearly $90 per year for a premium account with full networking capabilities. Xing's revenue between January and September this year was $32 million, CBR reported. Socialmedian's mostly professional user base adds up to 7 million people.

The company's main business social network competitor is LinkedIn. Since 2006, Xing has turned its attention towards acquiring "smaller, country-specific" business networks in Europe. It has already bought Spain's eConozco and Neurona and has merged Turkey's Cember into its own network in 2007, according to CBR.

Author

Alisa Zykova

Date

2008-12-24 03:21

Social networking sites, such as Facebook, MySpace and Bebo, are important catalysts to drive traffic on the mobile Internet, as average mobile users check their profiles more than eight times a day, according to new research, Brand Republic reported.

According to Orange, 640,000 of its users access social networking on mobile devices, contributing 166 million page impressions every month.

Gains on mobile users with 3G broadband networks were also huge since July, according to Orange, with additional 1.3 million 3G customers, which was up 86 percent.

Currently there are 2.9 million Orange customers under the 3G network, Brand Republic reported.

"The popularity of mobile Internet continues to rise and our customers now use the service as part of day-to-day life," said Paul Jevons, director of products, portals and services for Orange. "Daily repeat customers are up 12 percent since the last report - in part this is due to the rise in social networking as customers regularly update their online statues and log-on to stay up to speed on friends' news and gossip."

Orange mobile users accessing social networking have boosted by 40 percent since July and monthly page views by over 57 percent.

Author

Erina Lin

Date

2008-12-24 03:12

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation