Date

Sun - 24.09.2017


Social Networking

A recent ENGAGEMENTdb report conducted by Wetpaint and the Altimeter group has found companies that use social media to interact with clients saw an 18 percent increase in revenue from last year, Seattlepi.com reported.

The report cited Starbucks, Dell and eBay as examples of businesses who used social media cites such as Facebook and Twitter to connect with clients, finding that these leaders in online networking benefitted from increased sales as a result.

An article on ZDNet.com calls into question the findings, however, saying that a good part of the companies dubbed "mavens" by the study "haven't exhibited stellar performance in the last 12 months." The article also argues that the study's findings don't take into account the effect the sluggish economy has had on reported earnings for this year.

"My hunch is a few companies blew the curve. Google's last 12 months look stellar relative to others. Ditto for Amazon and Research in Motion," writes ZDNet's Larry Dignan.

Author

Leah McBride Mensching

Date

2009-07-23 15:38

News-monitoring service VMS has reported that Twitter generated $48 million worth of media coverage over the last 30 days, AdAge reported Monday.

In the past month Twitter received 2.73 billion impressions on the site. Of the online exposure generated by Twitter, 57 percent of the publicity was gathered by TV, 37 percent by newspapers and 5 percent by magazines.

VMS chief executive officer, Peter Wengryn, said it is likely that the number of visitors to the site was as much as double this reported figure as the site does not collect the mentions by in smaller U.S. newspapers.

"This is huge. It's very, very high," said Gary Getto, VP-integrated media intelligence at VMS, according to AdAge. "In fact, we looked at online coverage of Twitter vs. Google. Twitter is running significantly higher than Google and I didn't think anything was more popular than Google."

Unique visitors to the Twitter over June came in at 21 million, a 14 percent growth from May, according to Nielsen Online statistics.

However analysts are skeptical of Twitters ability to hold such growths levels long term, as other social media sites began to slow their growth after fast starts.

Author

Leah McBride Mensching

Date

2009-07-20 20:14

Social Media sites such as Facebook and Twitter are proving to be successful outlets for reporting on events following the presidential election in Iran, where news is being heavily restricted and censored by the government, Poynter Online reported.

The microblogging site Twitter has confirmed itself as a particularly valuable resource during recent protests in Iran, so much so that the U.S. government appealed to the networking site, asking it to delay scheduled maintenance in order to keep the site active and updated.

Other social media sites, such as YouTube and Flickr, provide video and photos of the events which are otherwise unlikely to be distributed or published in newspapers given the government's restrictions on the press. The Iranian uprising has also inspired the aggregation of Tweets on a site called WhyWeProtest.net which offers a list of "essential Twitter follows".

Thanks to proxy servers that do not disclose the location of the user, bloggers and other news gatherers are able to access and upload content on sites that have been blocked by the Iranian government. However, government efforts to block the proxies are making online access increasingly more difficult. In response the the heightened censorship, Iranians are asking the international community for aid in creating new proxies which would allow for more reporting.

Author

Leah McBride Mensching

Date

2009-06-18 11:52

The American Press Institute's latest report, the Newspaper Economic Action Plan, which consists of five new "doctrines" to help the industry survive troubled economic times, specifically addressed the importance of papers' engagement in social media, calling it "extremely valuable market research."

According to the API report, "newspapers can make the leap from an advertising-centered to an audience-centered enterprise," and Poynter Business Analyst Rick Edmonds tells newspapers they "should get on with it immediately."

Bill Mitchell, also of Poynter Online asked News & Record editor John Robinson how newspapers can follow the report's doctrine to "become part of the social web."

Robinson said he agrees with the API's insistence on adopting and integrating social media, which he said have created improvements within his own paper, as the News & Record takes advantage of feedback, tips, and points of view offered by Twitterers and other social media users.

Reticent social media users should consider the practice a "development opportunity," Robinson told Mitchell. "Learning the social networking skills and establishing that online presence is an investment in your future."

Author

Leah McBride Mensching

Date

2009-06-12 09:40

Texas Governer Rick Perry told a group of high school newspaper editors that government would not engage in newspaper bailouts, the Dallas Morning News reported.

Instead of asking for government funding, Perry suggested news sources should adopt and integrate the Internet and social networking media, offering the teens a signed copy of his book to the first one to follow him on Twitter.

Perry told the students that their generation is "more than ready to navigate this new landscape and use all the resources that are available" and that, regarding newspaper bailouts, he does not think "it's the government's role to pick winners and losers. We need to make our tax policies, our regulations, our legal system fair and balanced so you have the opportunity to go out there and risk your capital."

The Dallas Morning News article did not mention if Perry discussed the broken business model of online news content or the recession-induced advertising downturn.

Author

Leah McBride Mensching

Date

2009-05-21 18:00

More than 60 percent of users who sign up for Twitter stop using the service just a month after joining, according to research from Nielsen Online, AFP reported.

The audience retention rate for the micro-blogging site is at about 40 percent, said David Martin, vice president for primary research at Nielsen Online. Although the site's unique audience was up more than 100 percent in March, the real battle will be to keep users.

"Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty," he said, according to the AFP article, posted by The Australian. "A retention rate of 40 percent will limit a site's growth to about a 10 percent reach figure."

Author

Leah McBride Mensching

Date

2009-05-01 22:36

A recent study conducted by the Interactive Advertising Bureau shows that users of social networking sites are annoyed by constant group and application requests Media Guardian reported.

The IAB's study reported that 31 percent of users of sites such as MySpace and Facebook express discontent with the onslaught of updates and appeals to join groups. These findings shed light on users' sensitivity to, and dislike of, networking sites being used for marketing purposes.

Out of all the participants in the study, only 5 percent said they had added a "friend" or profile that was brand-sponsored. Twelve percent of respondents expressed an unfavorable opinion of the monitoring of their activity by other users, Media Guardian reported.

Overall, 28 percent of people surveyed said they would add a new group if it offered "exclusive content," the report stated.

IAB senior marketing manager Amy Keane said that the study concluded that "respect for the user is just as important in social media, users will not respond to spam or irrelevant advertising."

The study also produced numbers reflecting the popularity of social networking sites in the UK, where 58 percent of all Internet users have a profile on a networking site, of which 14 percent have profiles on three or more sites, Media Guardian reported.

Author

Leah McBride Mensching

Date

2009-04-21 20:20

Mainstream companies are increasingly choosing to use Twitter as a communication tool, which especially poses a threat to social networking sites MySpace and Facebook, which over the past year have worked to gain interest from companies as communication platforms, paidContent reported Monday.

For example, BusinessWeek, SalesForce.com and Best Buy have all incorporated Twitter feeds into their own Web sites and customer relations activities, according to paidContent.

BusinessWeek is adding a Twitter feed to the social networking site it launched last summer, Business Exchange. The addition marks a first among businesses who have gone directly to Twitter, without first using Facebook, paidContent reported.

Best Buy has made a similar move with its new social media hub, ConsumersPrice.com, and Salesforce.com has also integrated a Twitter response tool into its customer relations product allowing service representatives to monitor Twitter streams for messages that mention its brand.

The surge of new business comes as Twitter celebrates its third anniversary. The company is also celebrating the potential revenue it may start generating, thanks to a sponsorship deal that Federated Media brokered with Microsoft, according to paidContent.

Author

Leah McBride Mensching

Date

2009-03-24 09:30

New York Daily News will partner with platform Salespider.com to launch a new small business social network, MarketWire announced in a press release Friday.

The platform will allow New York Daily News readers to reach, connect and network with 500,000 small businesses, and will also offer for download sales information, government grant and free access to business tools, according to the release, posted by MSNBC.

The direct access to this niche market aims to provide the New York Daily News with monopolistic access to the specific advertising demographic, while giving SaleSpider.com new space for an acute advertising audience.

"The Daily News has partnered with Sales Spider to offer real benefits to the small businesses of New York," Daily News CEO Marc Kramer said in the press release. "Our small business social network will provide a networking platform and access to business solutions for small business owners and their employees. By providing an active community and business support system, it is our goal to offer a sustainable service to help them cope with these difficult economic times and help them build for their future."

Author

Leah McBride Mensching

Date

2009-03-13 12:53

The number of people in the United States using social networking sites at least on a monthly basis will grow 44 percent from 79 million in 2008 to 115 million in 2013, a new study by eMarketer predicts.

The growth will mostly come from boomers, Generation X and tweens, Media Post reported.

eMarketer estimated that the number of users between ages three to 11 will boost 61 percent, while adults 18 and over will be up 49.5 percent, and teens 20.1 percent, in the next five years.

The overall U.S. social networking users will increase 11 percent to 88.1 million this year, Media Post reported.

One of the two leading players, MySpace, already has 130 million users worldwide, 76 million of whom are in the United States. Facebook, on the other hand, has more 175 million active users, with 70 percent are outside the United States. Facebook has been growing strong recently, with around 600,000 new users added every day, Media Post reported.

eMarketer especially highlighted the following trends in the study, such as the expanding user demographics, rising engagement, the impact of mobile social networking and Twitter, and whether the rapid growth of Facebook in the second half of 2008 will continue.

Author

Erina Lin

Date

2009-02-18 10:21

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