Date

Sat - 18.11.2017


Social Networking

Social networking seems to experience a dramatic reversal this year, according to the new data from Hitwise. Facebook has gained significantly - with its share of U.S. traffic to social sites up about fourfold from 19.9 percent last year to 58.6 percent as of September. MySpace, on the contrary, has its share tumbled from 66.8 percent to 30.3 percent, down 55 percent, Media Post reported.

Although Twitter, the hottest property in this category, is still niche (1.84 percent share) compared to other bigger players, it has gained drastically 1170 percent from 0.15 percent a year ago.

However, according to Hitwise, Twitter's torrid growth has slowed down since April. The percentage of new Twitter users from other sites also declined in mid-September compared to April.

From August to September, Twitter's share slipped from 1.95 percent to 1.84 percent. Although the figures didn't reflect Twitter's mobile and application-driven traffic, Hitwise said they should still correlate to new user adoption.

Author

Erina Lin

Date

2009-10-12 18:32

MySpace still topped the social networking site category with the most monthly unique visitors, according to IDATE. That number grew from 66.4 million in June 2006 to 114.1 million in June 2007, but slipped to 109.3 million in June 2008, SFN's World Digital Media Trends 2009 reported.

Facebook had 13.1 million unique visitors in June 2006, but surged to 52.5 million one year later, and then continued to almost double to more than 100 million in June 2008, according to IDATE.

Other players had much fewer unique visitors - Hi5 had 38.3 million in June 2008, while Friendster and Orkut had 34.1 million and 26.9 million, respectively. Bebo reported 22.4 unique visitors in June 2008, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2009-10-01 20:48

Online social networking advertising spending worldwide reached US$2 billion in 2008, and is expected to grow to $3.49 billion in 2013, according to eMarketer.

The spending increased with a growth of 46 percent in 2008. In the following years, although the rise is predicted to slow, it is still expected to maintain a double digit growth rate until 2013, when it is forecast to see a 9.6 percent annual increase, SFN's World Digital Media Trends 2009 reported.

In 2008, MySpace accounted for the majority of the overall online social networking ad spending, with 54 percent, or $850 million. Facebook came next with 20 percent, or $305 million. Other general or niche social networking sites made up the rest.

In Western Europe, online social networking ad spending reached $170 million in 2007, and is expected to rise to $970 million in 2012, according to eMarketer. The United Kingdom is the key market in the region, contributing $130 million in 2007, and expected to increase to $533 million in 2012.

Author

Erina Lin

Date

2009-09-29 18:16

The Washington Post issued strict guidelines for off-duty publication by staffers late Friday in response to an editor's recent activity on social networking site Twitter.

The Washington Post calls all personal posts by employees property of the paper and made the editor delete her account because it revealed an opinion on an issue, techcrunch.com reported Monday.

A blogger at Mediaite questioned the move, saying "in this age of self-branded journalists, where power and readership loyalty is often the result of an audience's personal connection with the writer, is it really a good idea to remove all evidence of personality from the reporter's product? There is an argument to be made that readers are savvy enough to separate the personal from the reported." The article asked whether The Post wasn't signing its own death sentence by drawing such distinct lines.

Author

Leah McBride Mensching

Date

2009-09-28 16:41

Mothers with children at home are more likely to use social media than the average person, an important piece of information for marketers, according to a Retail Advertising and Marketing Association study, conducted by BIGresearch and released today, the Birmingham Business Journal reported.

"Retailers who aren't engaging customers through social media could be missing the boat," said Mike Gatti, executive director of RAMA, according to the study.

These mothers are more likely to use Facebook (60.3 percent), MySpace (42.4 percent) and Twitter (16.5 percent) than the average adult (50.2 percent, 34.4 percent and 15 percent, respectively), according to the study's data.

"Quite frankly, moms like to talk," said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch. "Whether they're having coffee with a friend or updating their Facebook status, these women are eager and willing to share shopping experiences, both good and bad."

Of the women surveyed, 93.6 percent said they "regularly or occasionally seek the advice of others" before buying a service or product, and 97.2 percent said they give others advice on the products or services they have purchased.

Author

Leah McBride Mensching

Date

2009-09-16 21:37

Social media sites are gaining acceptance of brand advertisers in the Internet landscape. About one out of five online display ads in U.S. is viewed on a social networking site, according to a new report by comScore, Reuters reported.

It also pointed out the intense competition between social media sites and big online companies, including Yahoo! and AOL, which have long positioned themselves as the leading Web destinations for brand advertisers.

Social media sites contributed 21.1 percent of U.S. Internet display ads in July, with more than 80 percent coming from MySpace and Facebook, according to the study released on Tuesday.

"Because the top social media sites can deliver high reach and frequency against target segments at a low cost, it appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle," Jeff Hackett, senior vice president of comScore, said, Reuters reported.

The top three advertisers on social networking sites in July were AT&T Inc, Experian Interactive and IAC/Interactive Corp's Ask Network.

Author

Erina Lin

Date

2009-09-04 18:04

In a recent ClickZ/YouTube Social Media forum, President and CEO of Technorati Richard Jalichandra pointed out that social media sites, such as Facebook or YouTube, wouldn't make it without a great content strategy, ClickZ writer Aaron Kahlow wrote Thursday.

"Simply put, YouTube, Facebook, and Twitter are channels for us to post snippets of content to drive folks to a much deeper, more meaningful place of content, and they aren't original," he states.

The Associated Press has been sending out lots of small pieces of content, very quickly, to its members since the mid-1800s. When a journalist would pull something off the AP wire, he would likely go look into it further.

Today, Twitter, Facebook and other social networking sites are performing almost the same function, Kahlow explains:

"If you want to use social media and see a return, you must decide what content you'll use to engage your audience beyond the initial communication. Will you send them to a good blog, a forum to discuss the issue, or a white paper or microsite to learn more? Will you build these things and maintain them? Or will you partner with someone so your audience goes to your partner for the content, where you'll have your call to action embedded?"

Author

Leah McBride Mensching

Date

2009-08-21 15:26

Facebook has recently bought micro-blogging service FriendFeed, reworked its search engine and tested a service called Facebook Lite, which targets users in locations where bandwidth is limited. According to Reuters, the social networking giant's recent activity opens a new chapter in the company's growth.

According to comScore, Facebook is the fourth most visited site in the world, with more than 250 million users as of June. This status opens the doors to create more services that other sites provide - such as search, online payments and digital downloads, to name a few - Haim Mendelson, professor at the Graduate School of Business at Stanford University, told Reuters.

The Atlantic's Derek Thompson, whose article calls Facebook's recent moves an "evil, genius plan to own your life," points out that Facebook is in a position to become "the holy grail of online advertising." This means that thanks to the $50 million purchase of FriendFeed, which aggregates friends' online activities, coupled with information gleaned from users' profiles, Facebook can better gauge which sites users visit as well as which ones they like: "a one-stop shop for (a) Web user's complete identity."

Author

Leah McBride Mensching

Date

2009-08-17 22:12

Teenagers use social media much more heavily than their parents think they do, according to a study by Common Sense Media, a non-profit firm that tracks media use by children, out this week.

A poll, conducted by The Benenson Strategy Group, showed that teens increasingly rely on social networking to connect with friends, classmates and people with similar interests, with 51 percent responding that they check social networking sites more than once a day. Meanwhile, just 23 percent of parents said they thought their kids check the sites more than once per day.

Other key findings, according to the poll:

- 22% of teens check social networking sites more than 10 times a day, while only 4% of parents believe kids are checking that much
- 28% have shared personal information they normally wouldn't have shared in public
- 25% have shared a profile with a false identity
- 39% have posted something they regretted
- 26% have pretended to be someone else online
- 54% have joined an online community or Facebook/MySpace group in support of a cause
- 34% have volunteered for a campaign, nonprofit, or charity

For the full poll results, visit Common Sense Media.

Author

Leah McBride Mensching

Date

2009-08-13 21:56

Facebook is preparing a service called "Facebook Lite," to target countries where bandwidth is limited, according to The Guardian.

Many expect the service to be a clone of Twitter, but it's actually a "stripped-down version of Facebook."

It is also aimed at mobile markets, such as Asia, the fastest-growing region for Facebook.

According to TechCrunch, Facebook is presently testing this service in India, and plans to launch it in Russia and China.

It is "a faster, simpler version," and "similar to the Facebook experience you get on your mobile phones," according to the company's response to TechCrunch. Like its original version, "Facebook Lite" enables users to make comments, accept requests, write on walls, and check on photos and status updates, The Guardian reported.

With its main servers located in the United States, the company is looking for some ways to better serve its users in the fastest growth markets where the connection speeds are lower. Smaller pictures and lower-resolution videos will be used in the Lite version in order to save on pages' downloading time.

Author

Erina Lin

Date

2009-08-12 22:10

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