Date

Sun - 24.09.2017


Social Networking

Twitter has gained enormous popularity globally since its launch in 2006. According to Alexa, Twitter was ranked 29th in terms of Web traffic. A compete.com blog entry in February 2009 ranked it as the third most used social network, with about six million unique monthly visitors and 55 million monthly visits. However, only about four out of 10 users are retained, SFN's World Digital Media Trends 2009 reported.

Nielsen ranked Twitter as the fastest-growing site in the Member Communities category for February 2009, with a monthly growth of 1,382 percent, while Zimbio and Facebook followed with an increase of 240 percent and 228 percent, respectively.

According to eMarketer, in 2008, there were only six million Twitter users, or 3.8 percent of the U.S. online population, accessing the site via any platform on at least a monthly basis.

The number increased to 12.2 million, or 7.4 percent of all U.S. Internet users, in 2009, and will continue to rise to 18.1 million and 10.8 percent in 2010, eMarketer predicts.

Author

Erina Lin

Date

2010-01-28 22:51

Social networking site memberships have skyrocketed in the past couple of years, and marketers are clear about the importance of reaching audiences through social media. A recent study has surveyed executives from companies on the Inc. 500 list and found that 79 percent of them view social media as being an important part of their marketing and business strategies, the Bakersfield Californian reported yesterday.

Executives also said social media is important to "generating hits, feedback, leads and sales," according to the report, "Social Media in the 2009 Inc. 500: New Tools & New Trends," by Dr. Nora Ganim Barnes and Eric Mattson of the Center for Marketing Research at the University of Massachusetts Dartmouth.

Another report, "The Social Media Marketing Book," advises executives that one of the major pitfalls they can avoid is using forum marketing services, which use many fake accounts to "create a false buzz on behalf of the business they are trying to promote," which only compromises a business's reputation, Slashdot reported.

Author

Leah McBride Mensching

Date

2010-01-22 19:03

The stagnant display ad space should be back on track this year, according to the J.P. Morgan analyst Imran Khan, who just released his annual report, Nothing but Net 2010 Internet Sector Outlook. He expected that display ad spending will boost by 10.5 percent in 2010, after a 5 percent drop last year, with display CPMs up by 5 percent, Media Week reported.

However, "top Web publishers are faced with abysmal click through rates, irrelevant ads, and brands which have been spoiled by the ease of third party networks that promise cheap premium inventory", said Khan, after a year when display advertising was undervalued, and the market was controlled by price-fixated performance advertisers. This will make "a huge disparity between brand and performance spending on the Web," according to the study.

Although the total media spending is up a little toward direct response (52 percent versus 48 percent for branding), only 27 percent of Web spending is allocated for branding. In general, merely 5 percent of the branding money is online, compared to 30 percent of direct dollars, according to Media Week.

Thus, Khan suggests publishers embrace display, which is already in the works. He pointed out that if sites could create new forms of premium banner ads, and better use data targeting and time based selling, it should help the industry recover this year.

Author

Erina Lin

Date

2010-01-05 23:29

Accessing social networking sites on mobile is also an increasing trend worldwide, SFN's World Digital Media Trends 2009 reported. In January 2008, the total number of the mobile social networking audience in the United States was 2.9 million. At the same time, MySpace and Facebook each had an audience of about 1.8 million and 1.2 million unique users, according to the Nielsen Company.

In December 2008, the total mobile social networking unique audience increased by more than triple to 10.6 million. Facebook visitors reached seven million, exceeding MySpace's 5.7 million.

Author

Erina Lin

Date

2009-12-29 22:00

Social networking has been around for years, but 2009 was the year they became useful journalism tools, from Twitter being used to inform the world about unrest in Iran to the rollout of Facebook Connect to make sharing news and information easier.

This was also the year "your uncle became a Facebook friend, and your company started Twittering," as Computer World put it. This autumn, Facebook users reached 350 million, and time spent on the site was up 700 percent, to 13.9 billion minutes spent on the site in April, according to Nielsen.

"Business has embraced both Twitter and Facebook as a way to communicate directly with customers and to inexpensively get their points across to a large number of folks. Much of the fear that business had of social networking seems to have abated as they become more comfortable with the concept and see the advantages. We're still at a point where only a small number of businesses have social networking strategies, but that number is increasing quickly over time," Dan Olds, an analyst with the Gabriel Consulting Group, told Computer World.

Author

Leah McBride Mensching

Date

2009-12-23 21:11

Social media users are open to marketing on social media sites, according to a new survey by Performics, the ad performance division of Publicis Groupe, BtoB Online reported today.

Thirty-four percent of respondents said they used a search engine to find a product or brand online after seeing an ad on a social networking site, and 46 percent said they would recommend or talk about a product on Facebook. Meanwhile, 44 percent said they have already done so on Twitter, according to the survey, conducted in partnership with ROI Research.

"Brands have a bigger opportunity than people would think - consumers are open to receiving promotions and offers from brands that they've connected with through social networks," said Scott Haiges, president of ROI Research, according to MediaWeek. "Social networking between a consumer and a brand has created this interesting dynamic where you're making a brand your friend and you're treating like a friend."

The survey was conducted online, with 3,000 people responding.

Author

Leah McBride Mensching

Date

2009-11-06 21:50

Rupert Murdoch's News Corp. was all the buzz this morning with many ups and downs for the media conglomerate simultaneously underway.

First, the corporation posted double-digit gains for the most recent quarter, thanks in large part to its box office hit, "Ice Age: Dawn of the Dinosaurs," The Associated Press yesterday reported.

Next, a freefall in MySpace traffic was reported by Wired to cost the media giant US$100 million, though Murdoch was quoted by Reuters in July as saying, "Hell, no!" to a query about whether he would be selling the failing social networking site.

Then, Scripps News Interactive Inc. beat News Corp.'s bid for a controlling stake in the Travel Channel in a deal that values the cable-television network at US$975M, Bloomberg today reported.

Author

Leah McBride Mensching

Date

2009-11-05 17:26

Welt Kompakt, a spinoff of the German daily Die Welt, is among the first newspapers around the world to integrate Google Wave into its coverage, Revolution Magazine reported yesterday. The addition comes even as the lifestyle daily also invites readers to follow its editors - and contribute to content - via the free tabloid's Twitter account, Welt Kompakt yesterday announced.

Calling Welt Kompakt "Germany's most successful newspaper start-up in recent years," WELT Group publishing director Jan Bayer promised in an article published by Welt Online on October 23 that the launch of technological advances such as this would continue responding and appealing "to the needs and aspirations of young, educated and high-income readers" in urban areas well into the future, reaching potential subscribers well beyond national borders.

Author

Leah McBride Mensching

Date

2009-11-04 18:19

As marketers and media look to extract information from consumers using social media, U.S. intelligence agencies are the next to move in on the new media, Information Week reported yesterday.

"In-Q-Tel, the investment firm established by the CIA to support U.S. intelligence agencies, has invested in Visible Technologies, a start-up that monitors social media content on the Web," the article stated. If government gets into the social media mix, will that cause consumers to turn away, worried about privacy, thus hindering targeted marketing efforts by media?

Visible Technologies' software is used by companies to monitor and manage brands "by observing and analysing public opinion on the Web in real time," Information Week reported, noting that Microsoft, Xerox and Panasonic are all customers.

While this is not the only tool government uses to monitor communication online, Times Live reported that it does lead to the question: Why monitor open communication channels?

According to the Telegraph, the technology is designed to monitor Web sites, blogs, Twitter and YouTube, as well as reader habits on sites like Amazon.com.

Author

Leah McBride Mensching

Date

2009-10-23 18:22

Facebook attracts more highly educated users than MySpace in the United States, and in Canada it is the top social media destination, according to new, unpublished research from Eszter Hargittai, associate professor of communication studies at Northwestern University, CBCnews.ca reported today.

However, the reason Facebook is tops in Canada has nothing to do with education, and likely has more to do with the fact that by the time social networking caught on in Canada, MySpace was "more for teenagers and not taken as seriously." Meanwhile, "Canadian academics who travelled to the U.S. started using Facebook and immigrants who came to large Canadian cities also were Facebook users," Rhonda McEwen, information studies professor at the University of Toronto, suggested to CBCnews.

According to Hargittai, online, people will network with the same people they already know. "Existing social divisions translate online," she said.

And while Facebook was originally started by students, for students, MySpace initially attracted non-students and students alike. As time went by, students and graduates switched to Facebook to be on the same networking site as their peers.

In the United States, Facebook grew by 4 percent to 95.5 million in September, according to the Orlando Business Journal.

Author

Leah McBride Mensching

Date

2009-10-15 20:24

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