Date

Sat - 18.11.2017


Social Networking

Social media usage surged among U.S. adults ages 50 and up, according to a latest survey by Princeton Survey Research Associates on behalf of the Pew Internet & American Life Project, Media Post reported.

The survey also suggested social media may be an effective advertising and marketing platform to reach older Internet users.

Photo: Tim Boyle/Getty Images

According to Pew, social network use among online users age 50 or above was up from 22 percent in April 2009 to 42 percent in May 2010. Moreover, one out of 10 people in the 50+ age group uses Twitter or a similar "status update" service to post updates or check friends' updates.

To break down the age bracket even more, among adults age between 50 and 64, social media use jumped from 25 percent to 47 percent from April 2009 to May 2010, and among those 65 and older, use surged from 13 percent to 26 percent. On the other hand, use among people age between 18 and 29 only increased from 76 percent to 86 percent, according to The Knight Center for Journalism in the Americas.

Author

Erina Lin

Date

2010-08-31 22:44

With all the talk about the 'massive' potential of Facebook Places to marketing and advertising, what is the significance of this new tool to the newspaper industry?

With just a little imagination, news providers could jump on the band wagon, especially as current hyperlocal trends already make news dissemination for a specific location easier. Starbucks for example, has launched a page in collaboration with some newspapers where customers can access local news. With Facebook Places, this is going to be possible at all venues. Imagine the unlimited possibilities if after checking into a place, a user can then access news items specific to that environment. Reaching out to consumers with location information is not a new idea and some newspaper houses are already working with similar application, Foursquare.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-08-24 18:49

Facebook is expected to bring in £1.13 billion in ad revenue in 2011, while MySpace's ad revenue is forecast to drop 14 percent, according to a new report from eMarketer, MediaGuardian reported.

Facebook has more than 500 million global users now, which has left one-time social networking leader MySpace far behind. This year, its ad revenue is expected to reach $1.285 billion, or £824 million, compared to MySpace's $347 million.

According to eMarketer, about 65 percent of Facebook's ad revenue is from the U.S. market. The proportion is expected to drop a little to less than 60 percent next year.

Between 2009 and 2011, Facebook will see ad revenues up by 165 percent between 2009 and 2011, while MySpace, on the other hand, is expected to have its ad revenue down 14 percent between 2010 and 2011 to $297 million, Media Guardian reported.

"Brand advertisers are making Facebook a core buy. Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer," said Debra Aho Williamson, a senior analyst at eMarketer.

Author

Erina Lin

Date

2010-08-16 21:39

Google has bought online social payment start-up Jambool, a next step past search and into the realm of "using personal relationships as the basis to find and share online content," the San Jose Mercury News reported today.

TechCrunch first reported the buy last week, noting that Jambool's Social Gold payment product gives developers the tools they need to "build payments directly into their games and other applications." The price of the buy wasn't released by either company, but sources told TechCrunch it was around US$70 million, which includes about $20 million in earnouts. The buyout was announced Friday.

"With its massive store of data not just about individual users but about their network of relationships, Facebook is a challenge to Google's ambitions in display advertising," the Mercury News article explained. "And because much of what happens within Facebook is invisible to Google's search engine, the billions of hours people spend on Facebook can't make money for Google's bread and butter - keyword search advertising.

Jambool's founders, Vikas Gupta and Reza Hussein, created the platform in 2006, and went live in 2009. The start-up raised $5 million in funding last year, according to paidContent. The buyout is Google's 23rd since July 2009.

Author

Leah McBride Mensching

Date

2010-08-16 20:20

Social networking sites are now competing with news publishers as sources of breaking news and information, new research from UK firm iCD shows, Journalism.co.uk reported today.

High usership of social networks, combined with aggregated and personalised news streams on Facebook and Twitter, had led to this trend. According to the study, which polled 1,000 people in United Kingdom, the top destination for news seekers was the BBC's website, where 50.4 percent of people said go to for breaking news. In second place was social networking sites, such as Facebook and Twitter, at 18.5 percent, and in third place was SKY news, at 18.1 percent.

Graph: Journalism.co.uk
The study showed that a slightly higher percent of female users go to social networking sites as an informative resource.

Among national newspapers, the most preferred newspaper, and in fourth place overall, was the Daily Mail (12.8), followed by The Sun (7.1 percent), the Daily Telegraph (6.7 percent), the Guardian (5.9 percent), The Times (5.4 percent), the Daily Mirror (3.4 percent), The Independent (3.2 percent), the Financial Times (2.8 percent), the Daily Express (2.7 percent), The Evening Standard (2.7 percent) and News of the World (2.4 percent).

Meanwhile, 3.5 percent chose blogs and 3.3 percent choose RSS feeds as a way to receive the latest news updates. Another 27.6 percent said they do not get their news from the Internet.

Author

Savita Sauvin

Date

2010-08-13 23:09

Despite the social networking site's privacy missteps, Facebook's biggest advertisers have increased their spending 10-fold or more over the past year, the company's chief operating officer told Bloomberg Businessweek. Some have even boosted spending by 20-fold.

"Two years ago the big brands were experimenting with us," Sheryl Sandberg, said in the interview, published today. "They started buying with us a year ago. Now, they're going big." She would not specify which advertisers are spending more, and Facebook does not disclose revenue figures. However, the article cited two unnamed sources who said Facebook's sales could reach at least US$1.4 billion by the end of 2010, and between $700 million and $800 million last year.

Facebook's subscribers have reached more than half a billion users, which helps the site increase the number of pages for ads to appear on. And, as the social networking giant becomes wealthier and bigger, it will also make more acquisitions, and is now recruiting another "dealmaker" to close future deals, TechCrunch noted.

Acquisitions will largely be those that help build the site's features and the ads that run on those pages, in order to keep users on the site longer. They will also be looking for bigger deals, not just startups, as in the past, Vaughan Smith, director of corporate development, told Bloomberg Businessweek.

Author

Leah McBride Mensching

Date

2010-08-04 17:26

On average, U.S. Internet users spend almost 25 percent of their time online using social networking sites and blogs, a 16 percent growth from the same time last year, according to the latest Nielsen research.

Facebook is the main reason this activity is growing, the Los Angeles Times reported. Of all social networking use, Facebook took 85 percent, while News Corp.-owned MySpace was next, with just 5 percent. Twitter claimed a 1 percent share.

Compared to social networking, e-mail accounted for 8.3 percent of online time, down from 11.5 percent at the same time last year, Reuters reported.

"When you're on Facebook, you can do instant messaging, you can email and share content," said Nielsen analyst David Martin, according to Reuters. "Maybe an assumption is that social networks are directly displacing some of these traditional channels for communication online."

Author

Leah McBride Mensching

Date

2010-08-04 00:31

News Corp.'s video game site, IGN, is looking to make it easier for gamers to connect with one another, rate games, follow games and find out the latest news relating to games, paidContent reported. The website launched a gamer-focused social network yesterday, called MyIGN.

In June, almost 103 million users visited online gaming portals, with WildTangent Network taking the top spot, with 17.3 million. Next was GSN Games Network And CPMStar (16.9 million), Nickelodeon Casual games (15.3 million), Electronic Arts (EA) Online (15.1 million) and Disney Games (14.9 million), according to Gamers Daily News.

Other sites are looking to profit from the growing gaming sector, such as Facebook and Google, which recently bought a stake in Zynga, a social game maker, GDN noted. Google is also rumoured to be in talks with EA, and EA-owned Playfish, and was in talks with Playdom (recently bought by Disney), MediaPost reported. However, MyIGN's launch beats Google to the punch, as Google is likely looking "to create a social-network to rival Facebook."

AT&T is MyIGN's first top sponsor, according to MediaPost.

Author

Leah McBride Mensching

Date

2010-07-29 22:38

Based on research carried out by Gartner, it has been determined that a whopping 20% of social media users are 'influencers.' Considering the increasing importance of such media in news dissemination and increasing website traffic, how can this information be exploited?

Grouped into 'Salesmen,' 'Connectors' and 'Mavens,' this 20% is able to influence over 70% of other users' activity. According to Nick Ingelbrecht, research director at Gartner, "Salesmen and Connectors are the most effective social network influencers and the most important groups."

Image via NYC Comets' Flickr photostream

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-07-27 19:40

Despite privacy rollbacks that have angered users, Facebook's growth has continued; but although users continue to join, that growth rate has slowed, CEO Mark Zuckerberg has acknowledged.

"We saw our exponential growth rate continue for a very long period of time, and it still does at a super-linear rate, though not quite 3% a week any more," he said in an interview with Inside Facebook. Last year, the social networking site's user numbers went from 150 to 350 million. Currently, there are just under 500 million monthly active users, he said.

Gawker's Ryan Tate pointed out that because Facebook is leveraged using venture capital, its backers "will surely be concerned about any significant deceleration," and any possible future privacy scuffles with users aren't likely to help.

However, Facebook is looking to other markets to help boost its growth rate, the Financial Times reported today. Zuckerberg told the Cannes Lions advertising festival that Facebook won't reach the one billion user mark this year, but things are "looking really promising three to five years out."

Author

Leah McBride Mensching

Date

2010-06-23 23:47

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