Date

Fri - 22.09.2017


social media

A recent ENGAGEMENTdb report conducted by Wetpaint and the Altimeter group has found companies that use social media to interact with clients saw an 18 percent increase in revenue from last year, Seattlepi.com reported.

The report cited Starbucks, Dell and eBay as examples of businesses who used social media cites such as Facebook and Twitter to connect with clients, finding that these leaders in online networking benefitted from increased sales as a result.

An article on ZDNet.com calls into question the findings, however, saying that a good part of the companies dubbed "mavens" by the study "haven't exhibited stellar performance in the last 12 months." The article also argues that the study's findings don't take into account the effect the sluggish economy has had on reported earnings for this year.

"My hunch is a few companies blew the curve. Google's last 12 months look stellar relative to others. Ditto for Amazon and Research in Motion," writes ZDNet's Larry Dignan.

Author

Leah McBride Mensching

Date

2009-07-23 15:38

Yahoo! has launched a new home page which offers users the opportunity to personalise the page by incorporating links to favourite sites such as Facebook or Twitter, the Los Angeles Examiner reported.

The new site includes a side bar, in which content can be manipulated by the user, who may chose which links to sites they wish to appear in the space.

The site has already been launched in the United States and will be functional in the United Kingdom, France and India later in the week.

Author

Leah McBride Mensching

Date

2009-07-23 14:37

Johnston Press has blocked the use of Facebook for employees of its titles Holdthefrontpage.com reported.

Despite the fact that Johnston Press' own papers have Facebook pages, the company has decided that employees wanting to use the site would have to ask permission from a manager before doing so.

A memo sent to employees said the reason for this decision was due to the fact that "50pc of Johnston Press' outward internet traffic is to the social networking site, Facebook."

Author

Leah McBride Mensching

Date

2009-07-03 12:52

A research report published by BabyCenter finds that mothers with young children are spending an increasing amount of time on social media sites and less time reading magazines and newspapers, Media Week reported.

The Center's report, which relied on information gathered through a variety of surveys answered by 25,000 participants, found a 52 percent increase in mothers who claimed to frequent social media sites compared to a study conducted in 2006.

Newspaper readership also seems to be on the decline with regards to this particular demographic; 46 percent of respondents to surveys said they read newspapers less after the birth of their child.

BabyCenter's chairman and global president TIna Sharkey commented on this finding saying, "In just a few years, we think moms using social media will eclipse those that are using newspapers."

Author

Leah McBride Mensching

Date

2009-06-26 16:56

The DIY social network platform GROU.PS has received a second round of funding from Golden Horn Ventures, which invested US$1.1 million in the company last year and committed to giving the startup another $1 million this year, paidContent reported.

The company reportedly counts more than 100 million users that have created 40,000 online networking groups, putting them in a position to compete with other popular Do-it-yourself sites such as Ning and KickApps.

GROU.PS platform allows users to create photo albums, maps, calendars, amongst other options. Along with basic revenue generating methods such as the use of Google Adsense ads, users of GROU.PS are also able to charge membership fees to the groups they have created.

Author

Leah McBride Mensching

Date

2009-06-26 15:27

TruMedia Networks is set to launch their sports social media platform, TruFan, today. The site will assemble local sports fans and permit them to interact through posting and commenting on aggregated sports news DMNews reported.

TruMedia's CEO Rafe Anderson commented on the timeliness of the site given the growing gaps in local news coverage saying, "As local content becomes scarce, it will become more valuable."

The site will also allow users to upload videos, stream radio coverage of games, and access up-to-date information concerning their favorite teams. TruFan's business plan counts on revenue through merchandising, advertising, ticketing, blog sponsorships, and e-mail marketing.

Author

Leah McBride Mensching

Date

2009-06-23 10:47

Social Media sites such as Facebook and Twitter are proving to be successful outlets for reporting on events following the presidential election in Iran, where news is being heavily restricted and censored by the government, Poynter Online reported.

The microblogging site Twitter has confirmed itself as a particularly valuable resource during recent protests in Iran, so much so that the U.S. government appealed to the networking site, asking it to delay scheduled maintenance in order to keep the site active and updated.

Other social media sites, such as YouTube and Flickr, provide video and photos of the events which are otherwise unlikely to be distributed or published in newspapers given the government's restrictions on the press. The Iranian uprising has also inspired the aggregation of Tweets on a site called WhyWeProtest.net which offers a list of "essential Twitter follows".

Thanks to proxy servers that do not disclose the location of the user, bloggers and other news gatherers are able to access and upload content on sites that have been blocked by the Iranian government. However, government efforts to block the proxies are making online access increasingly more difficult. In response the the heightened censorship, Iranians are asking the international community for aid in creating new proxies which would allow for more reporting.

Author

Leah McBride Mensching

Date

2009-06-18 11:52

The social media site MySpace plans to cut 30 percent of its workforce in order to become more "entrepreneurial and nimble" Media Week reported.

After the cuts are made, MySpace, which is owned by News Corp., will see its staff reduced to 1,000 employees for all U.S. branches of the company, a change from what MySpace CEO Owen Van Natta called a "bloated" staff.

Natta said his objective in streamlining the staff is to allow the site to "return to an environment of innovation that is centered on our user and our product." Jonathan Miller, CEO of digital media at News Corp. echoed Natta's intentions saying, "this restructuring will help MySpace operate much more effectively both structurally and financially."

Author

Leah McBride Mensching

Date

2009-06-17 10:28

The American Press Institute's latest report, the Newspaper Economic Action Plan, which consists of five new "doctrines" to help the industry survive troubled economic times, specifically addressed the importance of papers' engagement in social media, calling it "extremely valuable market research."

According to the API report, "newspapers can make the leap from an advertising-centered to an audience-centered enterprise," and Poynter Business Analyst Rick Edmonds tells newspapers they "should get on with it immediately."

Bill Mitchell, also of Poynter Online asked News & Record editor John Robinson how newspapers can follow the report's doctrine to "become part of the social web."

Robinson said he agrees with the API's insistence on adopting and integrating social media, which he said have created improvements within his own paper, as the News & Record takes advantage of feedback, tips, and points of view offered by Twitterers and other social media users.

Reticent social media users should consider the practice a "development opportunity," Robinson told Mitchell. "Learning the social networking skills and establishing that online presence is an investment in your future."

Author

Leah McBride Mensching

Date

2009-06-12 09:40

The New York Times has named Jennifer Preston as its new "social media" editor, the AFP reported.

An internal memo issued by the Times detailed Preston's duties, including "expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers."

The memo also said that Preston would be working with the paper's staff in order to train them in using social media resources "to find sources, track trends, and break news as well as gather it."

Social Media sites mentioned in the memo included Twiter, Facebook, and Flickr.

Author

Leah McBride Mensching

Date

2009-05-27 08:48

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation