Date

Sun - 19.11.2017


social media

Although people are increasingly using social networking and text messaging, it doesn't mean they are cutting down on e-mail usage. Rather, the rate at which the online population uses e-mail is growing at more than double the rate of growth for either social media or texting, the ExactTarget 2009 E-mail Utilization Whitepaper has found, according to Business Wire.

The total number of social media users is rapidly increasing, but often these users jump in quickly, only to curtail their use of social media over time," said Morgan Stewart, ExactTarget`s director of research and strategy, according to the release. "E-mail on the other hand, is woven into all online interaction, making it an essential tool that consumers continue to use more and more."

In fact, according to a study released in September by The Nielsen Company, social media actually contributes to e-mail use.

Author

Leah McBride Mensching

Date

2009-10-14 22:47

Fans of a British daily beat back a legal gag that prevents media from reporting a question raised in parliament by firing up their social-networking associations, Sky News reported today.

Writing on Twitter, Guardian editor Alan Rusbridger thanked fellow users for their "fantastic support," adding that this was a "[g]reat victory for free speech," according to in the news. The issue sought to be suppressed related to the oil company Trafigura. Twitter complaints brought the censorship attempt to a sudden standstill.
The law firm at the centre of the unprecedented attempt to prevent the Guardian reporting parliamentary proceedings will be reported to the Law Society, according to an article in the Guardian.

Parliamentarian Peter Bottomley made clear his intention to seek a sanction against Carter Ruck during the prime minister's question time this afternoon, The Argus reported today.

Author

Leah McBride Mensching

Date

2009-10-14 16:27

Flurry, a mobile application analyst reports that in its most recent study of user retention across 19 categories over a 90-day period, news and reference apps enjoyed the most staying power and frequency of visits.

Social media monitor Mashable observed in response to Flurry's findings that though silly apps might have the most initial downloads, they are also rather easily uninstalled. As such, the silly may win the battle, while news could wind up winning the war.

Author

Leah McBride Mensching

Date

2009-10-09 20:10

Mothers with children at home are more likely to use social media than the average person, an important piece of information for marketers, according to a Retail Advertising and Marketing Association study, conducted by BIGresearch and released today, the Birmingham Business Journal reported.

"Retailers who aren't engaging customers through social media could be missing the boat," said Mike Gatti, executive director of RAMA, according to the study.

These mothers are more likely to use Facebook (60.3 percent), MySpace (42.4 percent) and Twitter (16.5 percent) than the average adult (50.2 percent, 34.4 percent and 15 percent, respectively), according to the study's data.

"Quite frankly, moms like to talk," said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch. "Whether they're having coffee with a friend or updating their Facebook status, these women are eager and willing to share shopping experiences, both good and bad."

Of the women surveyed, 93.6 percent said they "regularly or occasionally seek the advice of others" before buying a service or product, and 97.2 percent said they give others advice on the products or services they have purchased.

Author

Leah McBride Mensching

Date

2009-09-16 21:37

News Corp.-owned MySpace Thursday announced its plan to buy music recommendation service iLike, in order to rebuild its status as an entertainment portal, Reuters reported.

MySpace refused to disclose financial terms of this deal. However, several blogs, including AllThingsDigital, reported earlier this week that this deal is worth around US$20 million.
iLike is probably best known as a popular social music discovery service on Facebook, which has surpassed MySpace as the top social networking destination.

MySpace led the social networking sector two years ago, but has lost users who have shifted onto Facebook or other sites.

"We think that integration of iLike should help drive stickier traffic and ultimately improve monetization of MySpace user base," according to JP Morgan analyst Imran Khan, Reuters reported.

News Corp. owner Rupert Murdoch has pressed to reinvent MySpace as an entertainment portal, given its existing advantages in areas such as music and movies.

Although it is still among the most popular video and music sites, Nielsen pointed out that time spent by users on MySpace dropped by 31 percent between April 2008 and April 2009, while that on Facebook boosted 700 percent.

According to Owen Van Natta, MySpace Chief Executive on a conference call, iLike's social discovery technology can help MySpace leverage in other areas beyond music, such as entertainment, video and games, Reuters reported.

Author

Erina Lin

Date

2009-08-21 17:38

In a recent ClickZ/YouTube Social Media forum, President and CEO of Technorati Richard Jalichandra pointed out that social media sites, such as Facebook or YouTube, wouldn't make it without a great content strategy, ClickZ writer Aaron Kahlow wrote Thursday.

"Simply put, YouTube, Facebook, and Twitter are channels for us to post snippets of content to drive folks to a much deeper, more meaningful place of content, and they aren't original," he states.

The Associated Press has been sending out lots of small pieces of content, very quickly, to its members since the mid-1800s. When a journalist would pull something off the AP wire, he would likely go look into it further.

Today, Twitter, Facebook and other social networking sites are performing almost the same function, Kahlow explains:

"If you want to use social media and see a return, you must decide what content you'll use to engage your audience beyond the initial communication. Will you send them to a good blog, a forum to discuss the issue, or a white paper or microsite to learn more? Will you build these things and maintain them? Or will you partner with someone so your audience goes to your partner for the content, where you'll have your call to action embedded?"

Author

Leah McBride Mensching

Date

2009-08-21 15:26

Facebook has recently bought micro-blogging service FriendFeed, reworked its search engine and tested a service called Facebook Lite, which targets users in locations where bandwidth is limited. According to Reuters, the social networking giant's recent activity opens a new chapter in the company's growth.

According to comScore, Facebook is the fourth most visited site in the world, with more than 250 million users as of June. This status opens the doors to create more services that other sites provide - such as search, online payments and digital downloads, to name a few - Haim Mendelson, professor at the Graduate School of Business at Stanford University, told Reuters.

The Atlantic's Derek Thompson, whose article calls Facebook's recent moves an "evil, genius plan to own your life," points out that Facebook is in a position to become "the holy grail of online advertising." This means that thanks to the $50 million purchase of FriendFeed, which aggregates friends' online activities, coupled with information gleaned from users' profiles, Facebook can better gauge which sites users visit as well as which ones they like: "a one-stop shop for (a) Web user's complete identity."

Author

Leah McBride Mensching

Date

2009-08-17 22:12

Teenagers use social media much more heavily than their parents think they do, according to a study by Common Sense Media, a non-profit firm that tracks media use by children, out this week.

A poll, conducted by The Benenson Strategy Group, showed that teens increasingly rely on social networking to connect with friends, classmates and people with similar interests, with 51 percent responding that they check social networking sites more than once a day. Meanwhile, just 23 percent of parents said they thought their kids check the sites more than once per day.

Other key findings, according to the poll:

- 22% of teens check social networking sites more than 10 times a day, while only 4% of parents believe kids are checking that much
- 28% have shared personal information they normally wouldn't have shared in public
- 25% have shared a profile with a false identity
- 39% have posted something they regretted
- 26% have pretended to be someone else online
- 54% have joined an online community or Facebook/MySpace group in support of a cause
- 34% have volunteered for a campaign, nonprofit, or charity

For the full poll results, visit Common Sense Media.

Author

Leah McBride Mensching

Date

2009-08-13 21:56

Facebook is preparing a service called "Facebook Lite," to target countries where bandwidth is limited, according to The Guardian.

Many expect the service to be a clone of Twitter, but it's actually a "stripped-down version of Facebook."

It is also aimed at mobile markets, such as Asia, the fastest-growing region for Facebook.

According to TechCrunch, Facebook is presently testing this service in India, and plans to launch it in Russia and China.

It is "a faster, simpler version," and "similar to the Facebook experience you get on your mobile phones," according to the company's response to TechCrunch. Like its original version, "Facebook Lite" enables users to make comments, accept requests, write on walls, and check on photos and status updates, The Guardian reported.

With its main servers located in the United States, the company is looking for some ways to better serve its users in the fastest growth markets where the connection speeds are lower. Smaller pictures and lower-resolution videos will be used in the Lite version in order to save on pages' downloading time.

Author

Erina Lin

Date

2009-08-12 22:10

A recent survey conducted by top10-broadband.co.uk found that Virgin Media is the top ISP to use Twitter "most effectively," TechWatch.co.uk reported.

Among the top ISPs on the list following Virgin were BT, Vodaphone, TalkTalk and Be. The companies' use of Twitter seems mainly for customer service purposes, which the employ to "defend themselves" on the site against users Tweets complaining about their broadband service.

Author

Leah McBride Mensching

Date

2009-07-28 16:52

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