Date

Fri - 22.09.2017


social media

Public relations professionals and advertisers are meeting consumers on social media, where younger consumers and professionals spend an increasing amount of time, the Bangkok Post reported. According to January figures, Thailand is Facebook's second-highest growing market, with more than 150,000 new accounts set up weekly.

In New Zealand, a new survey found that 70 percent of respondents feel social media is a good way to communicate with customers, TVNZ reported. However, the Communication Agencies Association of New Zealand study also found that firms are reluctant to spend money on social media marketing budgets, with 85 percent of businesses saying they plan to invest 5 percent or less of their marketing budgets on social media in 2010.

However, businesses are planning for future investment in social media. The biggest hurdle is that many have a lack of understanding of social networking, and it is also difficult to find qualified staff in that area, CAANZ Digital Leadership Group chairman Tony Gardner told TVNZ.

Author

Leah McBride Mensching

Date

2010-02-16 23:24

In December 2009, an average user spent more than five and half hours on social networking sites, up 82 percent compared to the same period one year ago. The overall traffic to social media sites has also boosted since December 2007, Media Post reported.

Social networks and blogs topped as the most popular online category in terms of average time spent in December worldwide, followed by online games and instant messaging.

Facebook was the leading global social networking site in December 2009 with 206.9 million unique visitors, or 67 percent of global social media users visiting the site.

Like the global pals, Americans are spending more time on social networking and blog sites - total minutes up 210 percent and the average time per capita up 143 percent year-over-year in December 2009.

Author

Erina Lin

Date

2010-01-26 00:10

Social networking site memberships have skyrocketed in the past couple of years, and marketers are clear about the importance of reaching audiences through social media. A recent study has surveyed executives from companies on the Inc. 500 list and found that 79 percent of them view social media as being an important part of their marketing and business strategies, the Bakersfield Californian reported yesterday.

Executives also said social media is important to "generating hits, feedback, leads and sales," according to the report, "Social Media in the 2009 Inc. 500: New Tools & New Trends," by Dr. Nora Ganim Barnes and Eric Mattson of the Center for Marketing Research at the University of Massachusetts Dartmouth.

Another report, "The Social Media Marketing Book," advises executives that one of the major pitfalls they can avoid is using forum marketing services, which use many fake accounts to "create a false buzz on behalf of the business they are trying to promote," which only compromises a business's reputation, Slashdot reported.

Author

Leah McBride Mensching

Date

2010-01-22 19:03

The first annual World Newspaper Future & Change Study is a global research study about newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, the latest SFN's report, Charting the Course for Newspapers, reported.

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

Asked to rate a variety of platforms and business opportunities as threats or opportunities, on a scale of one to five, with five being the greatest opportunity and one being the greatest threat, respondents chose the development of content for the mobile channel including the iPhone as the greatest opportunity.

Mobile content development opportunity was followed by the development of social media, WebTV and Web radio as the next biggest opportunities, underscoring that digital channels continue to be the greatest opportunity for newspaper companies for the future, according to the survey respondents.

Author

Erina Lin

Date

2010-01-21 21:54

Interactive marketing will reach about US$55 billion, or 21 percent of all marketing spend in 2014, according to Forrester's new study "U.S. Interactive Marketing Forecast, 2009 To 2014."

As marketing budgets are shuffled from traditional toward interactive media, such as search marketing, display advertising, e-mail marketing, social media and mobile marketing, the cannibalisation of traditional media will lead to "a decline in total advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!."

This year, search marketing still make up the most interactive spending, representing 59 percent of the overall interactive pie, according to the study. By 2014, spending on paid listings, which includes paid inclusion, and search engine optimisation (SEO) will increase at a compound annual growth rate (CAGR) of 15 percent to $32 billion.

Display ad spending, including contextual listing and online video, has experienced a drop this year as many marketers moved branding dollars to direct response media in this recession. However, it is still strong, and will grow at a CAGR of 17 percent to nearly $17 billion by 2014, Forrester reported.

Author

Erina Lin

Date

2010-01-11 23:09

The average U.S. newspaper has around 18,000 Twitter followers and is tweeted 11 times per day, according to a study from Internet communications company the Bivings Group, the Boston Business Journal reported last week. The group's study focused on 300 Twitter accounts, including those of individual reporters from top 100 newspapers across the United States.

Analysis showed that The New York Times was the most retweeted paper, with more than 1.8 million followers, and had 1,500 retweets throughout September, according to Penn Olson. Taking away some outlets with over 100,000 followers puts the average at 3,447 followers per paper, eMarketer wrote. Tweet frequency varied from 1.1 (The Boston Globe's Big Picture and the Akron Beacon Journal) to 95.5 (The Boston Herald) messages per day, according to the Boston Business Journal.

All of the 100 publishers from the study used Twitter, but 40 percent did not link to the Twitter page from their sites. eMarketer stated that when links were added, they were hard to find. Fifty-six percent of the newspaper sites contained a directory of all the accounts related to the publication. The number of followers and retweets was not related, according to Penn Olson.

Author

Alisa Zykova

Date

2010-01-04 17:12

Facebook was the most visited Web site in the United States this Christmas, the first time the social networking site as ever been the most visited U.S. site, Hitwise reported yesterday. The percentage of new visits to the site last week on Christmas Day and Christmas Eve also increased 10 percent, which could have played a part in the traffic increase, the firm reported.

This was also the first time Facebook beat Google in traffic in the United States, according to paidContent. In the United Kingdom, Google maintained its top position as the most-visited Web site on Christmas Day, Telegraph.co.uk reported.

Last year, when Facebook had 140 million users, it also saw a spike in traffic on Christmas. This year users are up to 350 million, AllThingsD reported.

Author

Leah McBride Mensching

Date

2009-12-30 23:15

Social media users are open to marketing on social media sites, according to a new survey by Performics, the ad performance division of Publicis Groupe, BtoB Online reported today.

Thirty-four percent of respondents said they used a search engine to find a product or brand online after seeing an ad on a social networking site, and 46 percent said they would recommend or talk about a product on Facebook. Meanwhile, 44 percent said they have already done so on Twitter, according to the survey, conducted in partnership with ROI Research.

"Brands have a bigger opportunity than people would think - consumers are open to receiving promotions and offers from brands that they've connected with through social networks," said Scott Haiges, president of ROI Research, according to MediaWeek. "Social networking between a consumer and a brand has created this interesting dynamic where you're making a brand your friend and you're treating like a friend."

The survey was conducted online, with 3,000 people responding.

Author

Leah McBride Mensching

Date

2009-11-06 21:50

As marketers and media look to extract information from consumers using social media, U.S. intelligence agencies are the next to move in on the new media, Information Week reported yesterday.

"In-Q-Tel, the investment firm established by the CIA to support U.S. intelligence agencies, has invested in Visible Technologies, a start-up that monitors social media content on the Web," the article stated. If government gets into the social media mix, will that cause consumers to turn away, worried about privacy, thus hindering targeted marketing efforts by media?

Visible Technologies' software is used by companies to monitor and manage brands "by observing and analysing public opinion on the Web in real time," Information Week reported, noting that Microsoft, Xerox and Panasonic are all customers.

While this is not the only tool government uses to monitor communication online, Times Live reported that it does lead to the question: Why monitor open communication channels?

According to the Telegraph, the technology is designed to monitor Web sites, blogs, Twitter and YouTube, as well as reader habits on sites like Amazon.com.

Author

Leah McBride Mensching

Date

2009-10-23 18:22

Facebook attracts more highly educated users than MySpace in the United States, and in Canada it is the top social media destination, according to new, unpublished research from Eszter Hargittai, associate professor of communication studies at Northwestern University, CBCnews.ca reported today.

However, the reason Facebook is tops in Canada has nothing to do with education, and likely has more to do with the fact that by the time social networking caught on in Canada, MySpace was "more for teenagers and not taken as seriously." Meanwhile, "Canadian academics who travelled to the U.S. started using Facebook and immigrants who came to large Canadian cities also were Facebook users," Rhonda McEwen, information studies professor at the University of Toronto, suggested to CBCnews.

According to Hargittai, online, people will network with the same people they already know. "Existing social divisions translate online," she said.

And while Facebook was originally started by students, for students, MySpace initially attracted non-students and students alike. As time went by, students and graduates switched to Facebook to be on the same networking site as their peers.

In the United States, Facebook grew by 4 percent to 95.5 million in September, according to the Orlando Business Journal.

Author

Leah McBride Mensching

Date

2009-10-15 20:24

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