Date

Sun - 19.11.2017


social media

Spanish media are aware of the impact of social media and the importance of getting their content where conversations are taking place. According to a study published by Vector Software Factory, 75 percent of Spain's online media sites have an official account on Facebook while 76 percent also use Twitter to share content, prnoticias.com reported.

"The reading habits of users, who are not faithful to only one source of news because of the easiness to access information online and the multiple choices they have, are pushing media to go out and meet their users," Javier Mazo, spokesperson of Vector Software Factory told Puromarketing.com.

Although the option to send an article through e-mail has become a must, Spanish sites are offering users different options to share the content directly to social media sites and news aggregating services such as Menéame, which is used by 73.75 percent of the online media, Del.i.cious (68.75 percent), Facebook (66.25 percent), Twitter (53,75 percent) and MySpace (20 percent).

According to Mazo, the study shows that "information has become more important than the media that is shared."

Author

Clara Mart

Date

2010-07-07 23:39

Twitter co-founder is hoping to make the social networking site more localized, reports CNBC. Twitter now allows for users to opt if they want their location attached to a tweet or not, thus making the service a slowly growing enterprise.

However, Biz Stone, Twitter co-founder, believes that localized tweets could be beneficial to the company's followers. The Twitter blog explains "if you're like everyone at the Twitter office, you're going crazy about the world cup. When turning to Twitter to keep up with the current game, it helps to know where a Tweet is coming from--is that person watching the game on TV or is he actually in the stadium?"

For more on this story visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-06-25 17:49

Arthur Sulzberger, chairman of the New York Times, has recently claimed that social sharing will be permitted despite the forthcoming paywall meter on The New York Times website, according to paidContent. The NYT's paywall, set to be inaugurated next January, has been the cause of widespread concerns for the future of the news giant. Yet, Sulzberger hoped to put some of those concerns to rest as he claimed that article sharing on Facebook and other social networking sites would probably remain free.

Sulzberger also commented on the degree of the paywall's impermeability. John Battelle of Federated Media suggested that consumers could simply clear the cookies from their Internet browser once they have used up their number of clicks and start all over, thus avoiding the paywall restrictions. Sulzberger responded by saying "There has always been and be always be ways to get around not paying for a newspaper. You could steal a newspaper from the stand today, if you really wanted to."

Author

Leah McBride Mensching

Date

2010-06-08 22:47

Yahoo! Inc. Monday announced its Web site change, with full product integrations with Facebook. The company said that more such connections are on the way, Market Watch reported.

According to the company statement, users of both Yahoo! and Facebook can link their accounts, view, and share updates with friends across both sites.

The Internet giant also changed Yahoo! Pulse, formally known as Yahoo! Profiles, so that users could manage content and privacy settings, Yahoo!'s Cody Simms, senior director of social platforms, and Bobby Figueroa, vice president of consumer advertising experiences, told MediaPost.

Author

Erina Lin

Date

2010-06-07 22:45

Google will likely be making a bigger effort in social media and social networking as a way to up its display advertising business, PC World reported yesterday.

"Social signals will be very relevant [to display ad sales] because the more signals you have about the ads, the better the ad will be targeted," said Henrique De Castro, Google's vice president of Global Media and Platforms, at the Bank of America Merrill Lynch Technology Conference in New York, according to PC world. "So we're connecting more and more social networking or social indicator signals into our ad delivery."

Yesterday Google also announced it bought Invite Media, a bidding exchange for display advertising.

In its Doubleclick blog, Google stated that Invite "has developed technology that enables advertisers and agencies to use 'real time bidding' to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface."

The post, by Neal Mohan, vice president of product management, also stated that:

Author

Leah McBride Mensching

Date

2010-06-04 19:48

When it comes to getting a brand message to the public, growing digital spaces, like social media, are exciting new channels, and using them correctly is important - "correctly" being the key word, a new campaign by Sweden's Dagens Industri points out.

The newspaper, Scandinavia's largest business daily, has created a "cautionary tale" of what can happen when a media outlet works too hard to deliver brand messages on just one platform, the Newspaper Marketing Agency Ltd. reported. Dagens Industri's video, posted on YouTube, is an entertaining take on how to keep it all in perspective.

To watch the video on the Dagens Industri site, click here.
To watch it on YouTube, click here.

Author

Leah McBride Mensching

Date

2010-05-25 19:43

Magazine publishers are finding new ways to connect with readers through Facebook by giving them an opportunity to read content and subscribe without leaving the social networking site, AdAge reported last week.

Until recently, companies have widely used Facebook to direct traffic to external Web sites. But coming in July or August, with the introduction of a new system being developed by e-commerce application development company Alvenda and Time Inc.'s subscription division, called Synapse, users will be able to access magazine content integrated in the Facebook news feeds as blurbs. Users will be able to expand the blurbs in order to read the full story and ads will appear along with the story on Facebook itself, without being redirected to an external link.
Users will also be able to subscribe to magazines of their choice within Facebook.

"Consumers don't want to leave where they are on the web, wherever they are," Alix Hart, VP for online marketing at Synapse, told AdAge. "Facebook is a place where we think that over the coming year there are going to be more and more opportunities to present magazine offers in a really relevant way to consumers, as they're starting to share magazine content in a much deeper way than ever before."

This new system also presents an alternative revenue maximising opportunity for publishers by integrating magazine content along with ads on readers' news feeds to grab maximum reach.

Author

Savita Sauvin

Date

2010-05-17 22:12

The generation of digital natives, known for sharing everything online, knows what to keep offline and how to protect themselves online better than older adults, many of whom don't know how much they're actually sharing, a Pew study, to be released soon, has found.

Researchers interviewed more than 2,200 people, and found that people ages 18 to 29 are more likely to monitor their privacy settings on social networking sites than older adults, The New York Times reported yesterday. This group is also more likely to remove their names from photos so they cannot be identified, and delete comments on their profiles.

Teens under age 18 were not interviewed, and because they are not yet in university or starting their careers, likely have different privacy concerns. However, "anecdotal evidence suggests that many of them have not had enough experience to understand the downside to oversharing," The Times article stated.

Social networking sites have a financial incentive for getting users to share as much as possible. Facebook has recently rolled out a much more open, much less private version, sharing users "like"s, profile pictures and shared links with the masses, as well as accidentally allowing users' friends to see private chats.

Author

Leah McBride Mensching

Date

2010-05-10 21:23

The surge in social media has benefited journalists globally by offering them a world of information at their fingertips with powerful social networking tools and news aggregator sites. But this opportunity comes along with some risks as well. To lessen these risks, Reuters has added social media guidelines and principles to its handbook, Dean Wright, global editor for ethics, innovation and news standards at Reuters, announced yesterday in the Reuters Blog.

While Reuters embraces social media as a powerful informative tool and encourages its usage among journalists, they must ask permission from managers to use social media in conjunction with their professional lives, MediaGuardian reported.

Author

Savita Sauvin

Date

2010-03-11 23:33

Facebook will launch Zero, its text-only version that may be offered by mobile phone carriers for free, according to TechCrunch. The low-bandwidth service that doesn't offer access to photos will be launched "in the coming weeks", Hexus today reported.

"We are discussing it... as an option to make Facebook on the mobile web available to everyone, anywhere and allow operators to encourage more mobile Internet usage," said a Facebook spokesperson, according to BBC News.

The social network announced at the 2010 Mobile World Congress in Barcelona that more than 100 million users access its services from their mobile phones, according to Hexus.

Data from the GSM Association, which specialises in GSM mobile technology, revealed that UK users who use their mobile phone to access the Web spend almost half of their time on Facebook.

Author

Alisa Zykova

Date

2010-02-17 20:10

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