Date

Sat - 18.11.2017


social media

The internet and social media often get accused of creating an "echo chamber" effect--encouraging people to cocoon themselves with people and news/information that reflect their existing views or demographic characteristics. But new research from the Pew Internet and American Life Project contradicts this widely held belief.

This could make it more important than ever for journalists and news organizations to engage with people via social media, in order to benefit communities and democracy...

Continue reading on Knight Digital Media Center

Author

Anton Jolkovski

Date

2011-06-28 10:02

The Financial Times is to launch a formal social media strategy with dedicated investment to boost its subscriber numbers.

The Pearson-owned title is thought to be looking to leverage findings from its own analytics that show users referred from Facebook are three times as likely to subscribe as those from other sources, such as search. LinkedIn users are six times as likely to become a subscriber.

Continue reading on newmediaage

Author

Anton Jolkovski

Date

2011-06-15 17:35

Ben Goldacre, whose Bad Science blog and column in the Guardian keeps journalists writing about health in check; Hilary Alexander, fashion director of the Telegraph; Jemima Kiss, technology writer at the Guardian; Robert Peston, business editor for the BBC and Mike Butcher, editor of TechCrunch UK have all been ranked by PeerIndex as the five UK journalists with the greatest online influence.

Continue reading on journalism.co.uk

Author

Anton Jolkovski

Date

2011-05-30 11:04

The role of community manager has gone from being a social experiment to an integral part of the newsroom. But are they there to teach old hacks new digital tricks or is there now a genuine business imperative and ROI factor in having staff to represent your brand through social media?

Continue reading on the Media Briefing

Author

Anton Jolkovski

Date

2011-05-27 10:01

by Mathew Ingram

Social media tools like Twitter and Facebook have been around for several years now, but some media organizations are still just getting around to figuring out how to handle them -- and in many cases, as we've written before, they spend a lot of time talking about what journalists should not do, and very little about what they should do. Bloomberg is the latest to come out with this kind of social-media policy, which spends most of its time telling staff all the things they should avoid doing.

Continue reading on GigaOm

Author

Anton Jolkovski

Date

2011-05-05 09:15

by Meghan Peters

The recent launch of The New York Times paywall has prompted debates about the viability and fairness of paying for news online. Are publications unrealistic about subscription prices? Should the community rally to support journalism? Is it worth paying for?

But the biggest question that lingers in an everyday web reader's mind is much simpler: "Will clicking on this link bring me to a story?"

Continue reading on Mashable

Author

Anton Jolkovski

Date

2011-04-15 09:20

Word leaked out today about a new service the New York Times is planning to launch soon called TimesLimited, which is expected to provide readers with special offers on travel and other lifestyle items via email. If you're thinking this sounds more than a little like what companies like Groupon and LivingSocial do, you'd be right.

Continue reading on GigaOM

Author

Anton Jolkovski

Date

2011-03-07 10:15

The NYT is preparing to debut its own daily deals service called TimesLimited later this month. While a number of newspaper publishers have signed on with either Groupon or LivingSocial, TimesLimited is entirely an in-house production, Denise Warren, SVP/chief advertising officer for the NYT Media Group and the NYTimes.com's GM, told paidContent in an interview.

Continue reading on paidContent

Author

Anton Jolkovski

Date

2011-03-04 09:53

"Twitter has analyzed the 25 billion tweets sent in 2010 and published the list of top overall trends in the year behind us," Mashable reported, "as well as the top 10 trending topics in eight categories: news events, people, movies, television, technology, World Cup, sports and hashtags."

The 10 overall top trends are: Gulf Oil Spill, FIFA World Cup, Inception, Haiti Earthquake, Vuvuzela, Apple iPad, Google Android, Justin Bieber, Harry Potter & the Deathly Hallows, Pulpo Paul. Vuvuzela, the plastic horn used during the football match in South Africa, and Paul the Octopus, used to predict the winner of matches, refer both to the FIFA World Cup.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-12-15 17:30

Sixty percent of consumers follow a brand via social media, like Facebook or Twitter, a new study by Empathica Consumer Insights research has found.

Forty percent of the 15,000 Americans and Canadians surveyed said they follow brands in order to search for promotions or coupons, while 30 percent said they do so to obtain additional information. There is growing adoption of social media at companies around the globe, but opportunities to further build relationships with customers via these outlets is also increasing, said Gary Edwards, Empathica's EVP of Client services.

Image: Ajaxcrawler.com

Social media is also one form of the modern-day word-of-mouth, with one in three saying they followed through with a friend's recommendation received through a social media site, the study found.

Social media is the shiny new tool in the social commerce toolbox, which has been around for a long time, Jordan Corredera, director and general manager of Carnival Online, at Carnival Cruise Lines, told Forbes.

Author

Leah McBride Mensching

Date

2010-12-09 22:20

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