Date

Fri - 22.09.2017


social media

Mobile technology company Ericsson has unveiled a new social networking portfolio for its network operators aimed at allowing user-generated content to be shared across networks, Telecompaper reported Monday.

The Pixl8r initiative is an open-standard solution and allows real time interaction between photo sharing sites, enable mobile customers to share social media across operator portals and receive notification of friends' activities via text message. The other initiative, the Social Media Portal, aids operators in delivering a social networking service compatible to the Pixl8r.

Subscribers can access and post to "diverse Internet communities," and their content is backed up on a community portal, according to Telecompaper.

According to a release from Ericsson, posted by CNNMoney.com, the solution does not require client downloads and "offers significant opportunities for advertising revenues from both mobile and fixed portals, reduces churn and improves brand positioning. It increases data traffic such as MMS, video calling and web portal traffic."

Author

Leah McBride Mensching

Date

2009-02-16 22:45

Social networking is the catalyst of mobile Web users in Western Europe, according to comScore latest data.

In November 2008, 34 percent of mobile phone users in the region who visited social networking sites only accessed social media exclusive of all other mobile Internet content.

Mobile social networking users in Western Europe (France, Germany, Italy, Spain and the United Kingdom) accounted for 12.1 million. They are still expanding with a 152 percent increase from November 2007 to November 2008.

The reach of mobile social networking was the highest in the United Kingdom, at 9 percent, almost triple that of Germany, the lowest. The average penetration rate across the five countries was 5 percent.

"A large portion of the growth in the mobile Internet audience can be attributed to social networking," said Alistair Hill, analyst, comScore M:Metrics. "In the UK, for example, the audience of those accessing news and information, but not social networking services, with their mobile browser or an application grew by 149,000 unique users, whereas the number of those exclusively accessing social networking grew by six times that number in the past year."

Author

Erina Lin

Date

2009-02-02 22:47

Senior executives at advertising, marketing and interactive companies expect the economic recession to be a great opportunity for the industry, especially firms in emerging marketing and media, according to the AdMedia Partners 15th annual survey "Merger and Acquisitions Prospects for Marketing Services and Internet Marketing Firms," Media Post reported.

Although overall ad spending is estimated to drop 5 percent this year, respondents said a 5 percent growth in interactive advertising, as well as their businesses, is expected. Most online categories will increase too, especially word-of-mouth, social media, search, mobile marketing and behavioural and contextual marketing.

According to the survey, 77 percent expect word-of-mouth or social media marketing to rise in 2009, versus 76 percent who voted for search marketing. Three out of four said mobile marketing will grow, and 70 percent for behavioural or contextual marketing.

However, some people were pessimistic about display advertising. "Banner ads will become pure commodity," one respondent said, according to Media Post.

Author

Erina Lin

Date

2009-01-30 21:24

Trinity Mirror announced it will work with Pluck, the provider of social media capabilities to publishers, to build accessible online communities to improve reader interaction on its newspaper Web sites, including Mirror.co.uk, DailyRecord.co.uk and LiverpoolEcho.co.uk, The Business Wire reported.

"At the heart of our strategy is providing our users with a really engaging experience online," said David Black, Trinity Mirror's Group Director of Digital Publishing.

"By giving social media tools such as user comments, ratings and user profiles a key role on our websites, we will be creating an enhanced experience for our audience, who know they can rely on us to offer the best ways to discuss the most pertinent issues of the day," added Black, according to the Business Wire article posted on Cloud Computing Journal.

Pluck's technology platform offers social media capabilities to more than 300 online destinations, including the Guardian, Sky News, USA Today, Reuters and The Scotts-Miracle-Gro Company.

"Research is showing that those who are embracing social media tools are finding themselves ahead of the competition," according to Dave Panos, executive vice president of Pluck and its parent company, Demand Media, The Business Wire reported.

Author

Erina Lin

Date

2009-01-26 22:14

For most companies, although customer feedback is collectible online right now, only a few of them actually monitor and utilise it, according to a new CMO Council study, Ad Week reported.

Only 16 percent of the 500 marketing chiefs surveyed check online message boards for complaints and feedback, even though 58 percent believe that "the Internet and social media have changed the level of influence and expectations of their customers."

Obviously they know their deficiencies. Only 33 percent of the respondents think they do well at resolving complaints. Merely 31 percent highly rate their commitment to customer listening, according to AdWeek.

According to Donovan Neale-May, the CMO Council's executive director, this is partly due to the fact most of the marketing chiefs cannot influence customer-centric practices within their organisations.

"You've got to own it. You have to impact customer experience, not just branding. It's all the touch points: call services, service counter reps, warranties, returns. You can spend a lot of money creating demand, but if you have that customer disconnect, you're wasting your marketing dollars," he added, Ad Week reported.

Author

Erina Lin

Date

2009-01-26 20:50

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