UPDATED on Tuesday, October 2 at 11:23 am
When it comes to reading news on a small screen, U.S. consumers lean toward web browsers, with 60 percent of tablet-wielding news consumers and 61 percent of those using smartphones now accessing mobile news mostly through the web, according to a survey published today by the Pew Research Centre.
Fewer than half as many mobile news consumers, in contrast, most often use apps; that is, 23 percent of tablet news readers and 28 percent of smartphone readers. A third category, representing 16 percent of those on tablets and 11 percent on smartphones, claims to be more or less evenly split between the two.
An Online Publishers Association survey from June 2012 corroborates the trend: it found that 41 percent of tablet users mostly accessed magazine and newspaper content through the mobile web, 30 percent through single-publication apps, and 22 percent through newsstand apps.
Moreover, this year’s Pew findings follow a pattern established in last summer's survey, by which point the browser was already more popular among news consumers than apps, but to a lesser extent: 40 percent of tablet-using respondents said they used mostly the web browser for news, 21 percent leaned toward apps, and 31 percent claimed to use both equally.