Date

Thu - 21.09.2017


Slovenia

Joint paywall platform Piano Media announced today that it has acquired €2 million in growth capital from 3TS Capital Partners Technology in Central and Eastern Europe Fund, according to a press release. Piano will use the investment to expand its global development and marketing efforts, the release said.

Launched in Slovakia in May 2011 and later expanded to Slovenia in January 2012, Piano Media is an online subscription-based payment service that groups major media outlets into a national paywall, as we previously reported. Currently, 20 publishers with 60 news websites participate in the Piano Media system, according to the release.

Piano Chief Executive and Founder Tomáš Bella said in the press release, “Our €300,000 seed funding, raised in 2011, enabled us to launch in two countries and prove Piano’s model works. This deal represents the next step in Piano’s growth; helping speed our expansion, recruit top talent, ramp up our marketing, broaden our sales channels and keep improving our software.”

Author

Gianna Walton

Date

2012-04-17 16:15

Slovakian start-up Piano Media reported a 37% revenue increase per 100,000 users and over €26,000 in revenue during its first month of operation in Slovenia, according to a press release.

Piano Media, an online common-payment subscription system, started as a successful national paywall in Slovakia and has since expanded to Slovenia, as previously reported. Nine Slovenian publishers are currently part of the Piano paywall system, including the national daily newspaper Dnevnik.

Piano Media spokesperson David Brauchli said in an email that while Slovenia only has 1.2 million internet users, compared to Slovakia’s 2.3 million, Piano’s revenue per 100,000 users in Slovenia was around €400 higher than in Slovakia.

As previously reported, subscriptions in Slovenia cost €1.99 per week, €4.89 per month, or €48.90 per year. 30% of profits go to Piano Media, 30% are given to the news sites where the user visits, and 40% are given to the site where the subscription is originally purchased.

“Piano's revenue is additional to what publishers are already earning from their sites, which were free before, so this immediate increase in revenue is already helping the beleaguered industry,” Brauchli said.

Author

Gianna Walton

Date

2012-03-16 17:13

In Slovakia two new publishers have joined Piano Media's national paywall. One publisher that already collaborates with Piano has also agreed to put Slovakia's largest regional publication behind the wall. This mean that, in total, 12 Slovakian publishers and over 50 websites are now taking part in Piano's Slovakian single-payment system.

The publisher Petit Press, which already works with Piano, is adding Korzar, a daily paper covering Eastern Slovakia, to Piano's paywall. Piano's Chief Executive Tomáš Bella is quoted in the official press release about the expansion, saying: "we couldn't be happier that Petit Press agreed to include Korzar's daily paper into our offer. They have really great coverage of eastern Slovakia and that fills a big need for our readers who don't live in Bratislava."

Publisher The Rock is adding the English-language weekly the Slovak Spectator to the paywall. Paying users will gain access to the latest PDF edition of the paper and to the Slovak Spectator's archives.

Author

Hannah Vinter

Date

2012-02-06 17:39

A piece of music sounds normally sounds better when all the parts are played together. And Slovakian start-up Piano Media argues that, when it comes to paywalls, news publications are also better off when their strategies work in harmony.

Piano Media, founded in May 2011 by Tomáš Bella, former editor-in-chief of SME Online, the digital division of Slovakia's largest newspaper, has persuaded most of Slovakia's major media outlets to sign up to a single-payment system. This means that the country's major news sites share a paywall, and split the revenue between themselves - 40% goes to the news site where the reader bought his or her Piano subscription, 30% goes to the site where a reader is spending his or her time online and 30% goes to Piano Media itself. Its system makes the users' experiences easier by offering a simple pay plan and by reducing the feeling that readers are paying one company for content that they could get for free elsewhere.

Author

Hannah Vinter

Date

2012-01-10 10:56

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