Date

Wed - 13.12.2017


sales

For more than a year, coverage of the New York Times as a business has been relentlessly about its "metered model" pay wall and other digital matters. But without any media news notice, the newspaper has engineered a coup on the legacy side of its operations.

Essentially, it has replaced telemarketing as a source of selling new subscriptions with "events marketing" -- pitching a booth at a well-trafficked venue like the U.S. Open tennis tournament or the South by Southwest conference in Austin and trying to sign up passers-by.

Continue reading on Poynter

Author

Anton Jolkovski

Date

2011-05-24 11:28

The Times had an average daily sale of 445,962 in February. The equivalent figure for The Daily Telegraph was 628,338. Not all that much difference, you might say. And yet the financial fortunes of the two papers are very unalike.

Continue reading in The Independent

Author

Anton Jolkovski

Date

2011-03-22 17:30

As the holidays approach, gift giving - and online buying - are in full swing. Publishers selling products, from subscriptions to travel packages to household items, can only better their businesses by making their sites easier and safer to use.

Scott Smigler, founder and president of Internet marketing company Exclusive Concepts, Inc., which specialises in small to mid-sized online retailers, wrote a checklist of advice for those selling online. His advice, featured on Mashable.com, states that one of the most important things retailers can do is make sure quality control is utmost. This includes making sure customers understand the site is secure, easy to use, is error-free, and loads quickly on all types of browsers.

For the full list, visit his article on Mashable.com.

Image: onlineshopsblog.com

Author

Leah McBride Mensching

Date

2010-11-30 18:57

Global sales of "street" papers, which includes magazines and newspapers sold by homeless vendors, increased 10 percent in the last year, according to the latest data provided by the International Network of Street Papers (INSP), Journalism.co.uk reported Monday.

Readership of the 155 publications, which are sold in 40 countries and offered in 24 languages, also increased from 4.8 million in 2009 to 5.3 million in 2010. The INSP stated in a press release that the major growths were reported in North America, Europe and Asia.

Photo source: International Network of Street Papers

"Any increases in paid-for circulation--and certainly on this scale--are counter to current trends in the magazine market, across nearly all mature economies," said media analyst Douglas McCabe, who described the figures as "impressive."

Furthermore, the INSP reminded that 10 new titles were added in the last year, allmediascotland.com reported. According to Journalism.co.uk, the network sells homeless the publications for a cost price allowing them to resale them at the cover price and to keep the profit.

Author

Clara Mart

Date

2010-11-26 17:08

Samsung Electronic has sold 600,000 Galaxy Tabs since it launched the tablet a month ago, Fortune.com reported Monday. This gadget is currently available in more than 30 countries.

"That likely makes it the fastest selling Android Tablet on the market," pointed out Fortune.com, noting that it has sold 30,000 units in Korea, where it was introduced on November 14.

The South Korean company predicted in September that it would sell one million Galaxy Tabs by the end of the year. "The brisk sale boosted its confidence to meet the goal," noted The Korean Herald. According to Samsung, the demand for the product "has been robust, outpacing supply in most countries."

"Samsung's Galaxy Tab is essentially the only competitor to Apple's iPad that's really arrived with any sort of splash," Fast Company reported. Back in April, Apple sold one million iPads in the United States and, since then, sales have reached 7 million units worldwide, Agence France-Presse reminded.

Author

Clara Mart

Date

2010-11-23 17:24

Two weeks after The Independent launched its new daily, called "i," media insiders estimate that the newspapers is selling a daily average of 125,000 copies, down from the initial 180,000 copies, MediaGuardian reported.

Although MediaGuardian acknowledged that newspaper's sales "are likely to be volatile until circulation settles," Andrew Mullins, the managing director of the Independent, Independent on Sunday and the London Evening Standard reminded that wholesale numbers do not provide numbers about the number of copies distributed.

"As a result, any numbers being talked about are purely conjecture as they do not know how many copies we have printed and distributed each day. Our numbers will remain confidential for the foreseeable future, but we can say that sales of the Independent at £1 are unaffected," Mullins said.

At £0.20 per copy, i is one of the cheapest newspapers in the UK. However, as a promotional offer, the publisher is giving readers vouchers that would allowed them to get a free copy of the newspaper for a week, paidContent.org revealed. To increase readership, i will soon launch an iPad app for the same price as the print copy.

Author

Clara Mart

Date

2010-11-08 19:41

Research from Canalys and NPD Group revealed that sales of Android-based phones in the third fiscal quarter amounted to 44 percent while iPhones had 23 percent coverage of the U.S. market, the Washington Post and Apple Insider reported today.

Image from Mobile Marketing Watch

"Android has been well received by the market and in some geographies it is becoming a sought-after consumer brand. It has rapidly become the platform to watch, and its growing volumes will help to entice developers, ensuring consumers have access to an increasingly rich and vibrant mobile content and application ecosystem," said Pete Cunningham, Canalys Senior Analyst.

Android had a year-on-year jump from 3 percent in 2009 and a second quarter presence of 11 percent, ZD Net informed. Research in Motion's (RIM) BlackBerry sales plunged from 46 to 22 percent since last year while Apple saw a less drastic shift from 29 to 23 percent.

Author

Alisa Zykova

Date

2010-11-01 17:37

Even though the leaves are barely changing colour, electronic retailers are looking towards the holiday season for sales. The Wall Street Journal reports that people are more interested in buying tablets and multi-use mobile phones over traditional electronics such as televisions and PCs. For the newspaper industry, this could potentially broaden the market of consumers.

Brain Dunn, chief executive of the electronics store Best Buy, notes that people are becoming more interested in staying connecting regardless of their location. "People are willing to disproportionately spend for these devices because they are becoming so important to their lives," he states. The numbers speak for themselves; Dunn estimates that the introduction of the iPad has chewed into sales of laptop PCs by roughly 50%. Television sales have also dropped off, as people are interesting in buying mobile devices they haven't previously owned rather than upgrade their current entertainment systems.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-09-20 15:47

Aiming to attract more advertisers from around the world, The New York Times has unveiled a new trade brand identity for its global sales team, called The New York Times Global, MarketingWeek.co.uk reported today.

Through this rebranding initiative, The Times' global sales team aims to target advertisers from Europe, Asia, the Middle East and Africa with multi-platform media solutions from the International Herald Tribune and the newspaper group.

"By rebranding our offering as The New York Times Global we aim to send a strong message that we can help our clients reach some of the most sought after audiences in the world, wherever they are in the world," Jean Christophe Demarta, vice president of international advertising at The New York Times Global, told MarketingWeek.

Author

Savita Sauvin

Date

2010-09-09 21:17

The latest addition to the list of potential buyers of French daily Le Parisien includes Serge Dassault, the owner of right-leaning Le Figaro, Le Monde reported yesterday. Other interested parties include prominent German publisher Axel Springer and UK-based Mecom.

Bolloré, the French publisher of free dailies Direct Matin and Direct Soir, said that it was looking at all the options on the table. President Vincent Bolloré (left) said on Wednesday that the possible acquisition was "interesting" but that it poses "a certain number of problems" for a firm like his, AFP said. He added that the daily had quality content, an important logistics base and views that did not contradict those of his dailies, according to Les Echos.

Author

Alisa Zykova

Date

2010-09-03 13:36

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