Date

Fri - 17.11.2017


readership

Global sales of "street" papers, which includes magazines and newspapers sold by homeless vendors, increased 10 percent in the last year, according to the latest data provided by the International Network of Street Papers (INSP), Journalism.co.uk reported Monday.

Readership of the 155 publications, which are sold in 40 countries and offered in 24 languages, also increased from 4.8 million in 2009 to 5.3 million in 2010. The INSP stated in a press release that the major growths were reported in North America, Europe and Asia.

Photo source: International Network of Street Papers

"Any increases in paid-for circulation--and certainly on this scale--are counter to current trends in the magazine market, across nearly all mature economies," said media analyst Douglas McCabe, who described the figures as "impressive."

Furthermore, the INSP reminded that 10 new titles were added in the last year, allmediascotland.com reported. According to Journalism.co.uk, the network sells homeless the publications for a cost price allowing them to resale them at the cover price and to keep the profit.

Author

Clara Mart

Date

2010-11-26 17:08

People in Spain like to read newspapers, and the growing tendency is to read them online rather than their print version, according to the 2010 Report of the Digital Content Industry published by Spain's National Observatory of Telecomunications and Information Society.

In fact, 49.7 percent of the population reads newspapers online mostly through computers. The study showed that only 7.1 percent of the users access daily publications with mobile devices.

Photo source: re-nest.com
The report also revealed that the economic crisis has reduced newspapers' advertising revenue from €1,461 million in 2007 to €883.7 million in 2009, leaving the newspaper sales as the main source of revenue with €1.215 million.

In 2009, newspapers represented 41.1 percent of the publishing sector overall income, calculated in €7.128 million, PRNoticias.com pointed out. This means that newspapers brought €2.929 million into Spain's publishing industry.

Author

Clara Mart

Date

2010-11-24 16:01

Less than 1 percent of overall online newspaper views are made on an iPad, according to an infographic published on Monday by The Wall Street Journal, Editor & Publisher reported.

Ninety-seven percent of news readings are done through computers while only 2 percent come from mobiles, The Wall Street Journal revealed. Based on comScore data, the graph shows that iPads are mostly used early in the mornings or at night, which signals "that people use tablets during leisure times," Poynter.org's Damon Kiesow wrote.

Infographic source: The Wall Street Journal

Furthermore, users read news through the computer during working hours, whereas the usage of mobile devices rises in the morning. The graphic provides a valuable insight on the online newspaper consumption, Kiesow said.

"With smart phones, and especially tablets, readers may be more amenable to more focused, less rushed news experiences. So, while a reader may not have time watch a video, or read a long-form news story at work on their computer, they might while sitting on the couch that evening with a tablet."

Author

Clara Mart

Date

2010-11-22 17:12

More than 71 percent of U.S. adults, or 165.6 million people, read a newspaper either in print or online in the last week, according to the latest data from Scarborough Research, Editor and Publisher reported.

The company's USA+ Study, which surveyed more than 210,000 adults, captures media patterns and other consumer behaviors of adults across the country, Newspaper Association of America reported.

The study also found that newspapers keep on attracting consumers with buying power - Eight out of 10 adults in households earning $100,000 or more reading a newspaper in print or online each week.

Author

Erina Lin

Date

2010-10-22 22:33

Having launched the second phase of its "Mon Journal Offert" (My Free Newspaper) project last week as part of a €600 million government bailout programme, the French Ministry for Culture and Communication is offering readers between the ages of 18 and 24 a free copy of the daily paper of their choice once a week for a year, according to a report by our sister publication, Editors Weblog last week.

The French government is furthering this initiative to encourage its citizens to become loyal newspaper readers by giving away an additional 210,000 free newspaper subscriptions as a part of the state intervention to save the country's news industry, MediaGuardian reported today. In the next three years, the programme is expected to cost more than £13 million (€14.47 million). The scheme had already given away 300,000 subscriptions, according to Editors Weblog.
"Culture minister Frederic Mitterrand, hailing the programme a success, last week said the scheme had expanded to include 62 titles for its second year and had set a target of giving out 210,000 subs," paidContent reported. "Publishers and the taxpayer split the cost of the free subs 50/50; subscribers receive only one copy per week of their chosen title."

Author

Savita Sauvin

Date

2010-10-20 18:06

Dailies still remain a "vital source of news, information and entertainment for consumers in seven of Canada's largest and most competitive markets," according to the latest NADbank Readership Study, released by Newspaper Audience Databank, principal research arm of the Canadian daily newspaper industry.

The study, conducted from fall 2009 to spring 2010 in markets including million-plus markets, such as Toronto, Montréal, Vancouver, Ottawa-Gatineau, Calgary, Edmonton, as well as Halifax, found that readership of daily papers, either print editions or web sites, remain stable in all these markets, Editor & Publisher reported.

Among the million-plus markets, 76 percent of people in Toronto over 18 read either a daily newspaper in print or online each week. The figures were even higher in other markets: 77 percent in Montréal, 78 percent in Calgary and Edmonton, and 79 percent in Vancouver and Ottawa-Gatineau.

Online readership reached 30 percent in Ottawa-Gatineau, followed by 25 percent in Toronto and Calgary.

Author

Erina Lin

Date

2010-10-08 22:47

As publishers struggle to create new business models, Spanish newspapers saw their revenue go down in 2009 to €2.048 million, 14.1 percent less than the €2.357 million gained in 2008, according to 2010 Digital Content Industry Report published by Asimelec, PRNoticias.com revealed today.

The highest decline was reported on ad revenue, which declined 24 percent from €1.112 million to €834 million. Although newspaper sales went down by 5.6 percent, the loss was offset by an increase in the cover price, the report explained. However, an increase of 4.2 percent in online advertising generated revenues of €297.7 million.

For the first time since 2003, newspaper penetration in Spain is below 40 percent. According to the report, the number of readers declined from 16.1 million in 2008 to 15.7 in 2009.

The newspapers market was not the only one to suffer losses. The survey showed that, for the first time in five years, cable television reported revenues declines because of the increase of online television, AND.es revealed. Overall, el 25.2 percent of the Spanish population watches TV contents on the web.

Author

Clara Mart

Date

2010-10-05 19:31

News weekly Bloomberg Businessweek plans to publish a series of country specific reports to provide global business leaders and advertisers with deep and unique insights on the leading industrial countries in the global economy, according to a press release posted on BusinessWire. The inaugural edition of the country-specific report series will focus on Germany, and will be featured in the Oct. 4-10 issue.

The launch is set to coincide with the 20th anniversary celebrations of German reunification and will be available on newsstands from Oct. 1. This move by the news weekly is aimed at capturing the interest of readers and attracting readership from its rivals, Fortune and The Economist, according to MediaWeek.co.uk.

Image Source: MediaWeek.co.uk

Author

Savita Sauvin

Date

2010-09-23 17:00

Considering the growing demand for sports news in Russia and globally, Russian news agency RIA Novosti plans to launch its sports arm in October, Journalism.co.uk reported Friday.

The agency will offer multimedia sports content, and will be headed by Dmitry Tugarin, former adviser to the chief of the Russian federal agency for sport and physical education.

Meanwhile, the news agency also announced a project in which it awards readers, to encourage user-generated content on its recently launched Citizenship Journalism website, "You're a reporter," Journalism.co.uk reported last week. Readers can contribute to the news site through SMS, e-mail or by uploading content with tools available on the website.

According to the scheme, readers will be rewarded with basic points for submitting different types of content that include news tips, images and videos, according to Journalism.co.uk. Depending on the quality of content submitted and considering its performance on generating traffic and maximum page views, readers will be rewarded with points, which can be swapped for prizes.

Author

Savita Sauvin

Date

2010-09-06 15:23

Irish citizens are among the most avid newspaper readers in Europe, as 86 percent of the country's population regularly reads newspapers, according to the latest Joint National Readership Survey (JNRS), Adworld.ie revealed today.

Nonetheless, press readership has declined in the last 12 months by 10,000 to 3,522,000 readers, The Irish Times reported.

Photo source: Newstalk
"The slight fall in overall readership can be attributed, in the main part, to a reduction in people at work," Frank Cullen of National Newspapers of Ireland, told Adworld.ie. He explained the press is traditionally passed around by workers "so with fewer people in employment there are simply fewer opportunities to share newspapers."

The survey, which is conducted by Millward Brown Lansdowne, also showed that the Irish Independent is the top daily in the readership ranking, as it gained 5,000 readers for a total of 560,000.

Meanwhile, The Independent pointed out that its direct competitors, The Irish Times and the Irish Examiner, had joint losses of 11,000 readers for a total of 359,000 and 204,000 readers, respectively.

Author

Clara Mart

Date

2010-08-13 19:38

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