Wed - 13.12.2017


When aggregation/news-reading apps are first launched, their founders tend to emit a hazily rose-tinted view of future revenue prospects. Flush with venture capital, a fledgling startup’s first priority is not to decide whether a lucrative future lies with a freemium model, paid subscriptions, and/or targeted advertising; its initial goal is to provide the best possible service and to build an “audience of significant scale”– the rest will (hopefully) fall into place. This is no longer the case for Flipboard and Pulse, two major apps in this category, which have each been around for over two years and have attracted 20 million users respectively. No longer hatchlings, these companies are entering the phase of concretizing their revenue plans, and the strategies they have selected are sharply divergent.


Emma Knight


2012-11-12 18:29

Storify, the popular curation tool that allows users to create stories by pulling together elements from Twitter, YouTube, Flickr, Instagram and other social networks, has announced that it has struck its first syndication deal, with the news app Pulse as its partner.

A selection of Storify’s feeds will now be available on the popular newsreader app, which allows users to select a number of news organisations, blogs and social networks, and see their latest content collected within a single display.  According to TechCrunch, Storify’s co-founder Burt Herman says that Pulse will start by making just nine Storify feeds available, but this number may be expanded based on the response from users.

TechCrunch quotes Herman, who clarifies that “Pulse users can follow certain select user accounts that have been doing great work with Storify, including The Washington Post, Al Jazeera and the White House.” He explains further: “We’re also offering our own Storify Featured Stories feed as a channel, where we curate the day’s best stories created across the platform – the same stories that are also featured daily on our own homepage.”


Hannah Vinter


2012-04-19 17:25

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