Date

Wed - 13.12.2017


print media

The smartphone has become the latest hope for news outlets struggling to fight falling print revenue.

The Star, Malaysia’s most read English daily, recently introduced the iSnap, a feature that brings the “newspaper to life” using augmented reality technology and two major Australian publishers, Fairfax and News Limited have both launched new smartphone enhancements in the past month.

Over at The Star, iSnap sprang from an internal challenge thrown to the New Media Department and to the paper’s technology partner, Knorex Pte Ltd of Singapore. Summoned by the owners to find new ways to enhance the flagship publication, both teams started an intense brainstorming session that eventually triggered the iSnap concept.

Author

Amy Hadfield

Date

2012-07-20 16:03

Most U.S. adults think printed media is easier to read than its digital equivalent, but they also prefer immediacy that can only be offered by using digital media, a survey by Harris Interactive has found.

"You can exchange a dozen emails in the time it takes to find a stamp for your snail mail, but a handwritten birthday card in your mailbox somehow means more than an identically worded email in your inbox," Nader Alaghband, founder and CEO, of Earthtone, which funded the study, stated in a press release. "Simply put, we choose new, digital media where it adds value and we opt for traditional media when that's what's best for us."

Image: Green Panthers

Fifty-eight percent of adults said they think a paperless office isn't going to happen in the near future, and 64 percent said they prefer to read something in print than on a computer screen, according to the press release, posted by Editor & Publisher.

Earthtone provides e-commerce solutions to the Internet printing sector.

Author

Leah McBride Mensching

Date

2010-11-03 22:00

Despite the global economic downturn that has slowed or reversed growth across media industries since 2008, technologies and digital sectors continue to advance and grow, and new media platforms gain market share across the board. Meanwhile, traditional media are seeing limited growth or decreasing shares overall.

Because audiences consume news across platforms, spending on print plus another category yields an increase in sales, according to research by BrandScience for the Outdoor Advertising Association in the United Kingdom, released in September 2009, according to the report, World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

Spending on print plus out-of-home without production costs saw the highest sales, at £6.23, followed by print plus out-of-home with production costs, at £5.73. Print-only was in third, at £4.28, following TV plus out-of-home, at £3.57. Television-only, with or without production costs, were the lowest, at £1.12 and £1.31, respectively, followed by online-only, at £2.23.

Author

Erina Lin

Date

2010-10-27 00:45

Advertising spending in Indonesian newspapers have "increased significantly since 2006," up more than 20 percent on average, a Nielsen media research firm executive told The Jakarta Globe yesterday. Conventional media advertising in newspapers and TV continue to dominate ad spending in the country, and ad spend has seen an overall increase of 54 percent year-on-year, Maika Randini explained.

With newspapers offering large display spaces, telecom companies have contributed to the largest advertising spend in conventional media accounting to Rp 1.3 trillion in the period between January to March 2010, out of the total ad spends in both forms of media amounting to Rp 13 trillion (US$1.46 billion), according to figures by Neilsen. The ad spends have seen an overall increase of 54 percent in comparison to last year figures.

Image: Maciej Dakowicz's flickr photostreamWhile the shift to digital medium has not been observed in Indonesia, Firman Kurniawan, lecturer of marketing communications at the University of Indonesia, predicts it will happen eventually.

"Advertisers still think it is more effective to place ads in newspapers because there is still no major change in the media consumption behavior of Indonesian people from conventional to digital," he said.

Author

Savita Sauvin

Date

2010-10-02 00:09

Starting Friday, The New York Times will begin printing a biweekly supplement containing local coverage to its newspapers sold in San Francisco, Agence France-Presse reported Thursday. The surprising move comes even as U.S. newspaper readership hits an all-time low, per last year's annual state of the news media report by the Pew Center for Excellence in Journalism.

"It's a highly educated, internationally minded audience, and our research out there shows there's a market need for a quality news product," said Paul Bascobert, Chief Marketing Officer of a unit of News Corporation that owns the Wall Street Journal, which announced similar plans earlier this year.

Author

Leah McBride Mensching

Date

2009-10-15 21:12

Blog networks are more exciting to advertisers these days than print publications, the The New York Times observed Monday, noting however that start-ups such as Curbed does not have the sales force necessary to sell local ads.

"I don't envy the people who knock on doors asking Bob's Dry Cleaner for ads," said Lockhart Steele, founder of Curbed, to which more big-city readers are turning for real estate, dining and shopping coverage than print newspapers, New York Convergence also reported.

The Village Voice, on the other hand, has built a sales force over five decades as a weekly newspaper, the Huffington Post also published. So the Village Voice is acting as a local ad network for Curbed, Mr. Steele said, selling local businesses ads for its Web site as well as the Curbed blogs and then sharing revenue.

In return, Village Voice gets to offer Curbed's articles and readers, in addition to its own, to lure advertisers, as first reported by Reuters in June.

Author

Leah McBride Mensching

Date

2009-10-05 17:10

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