Tue - 16.01.2018

price increase

Tough times call for tough measures... And as News International continues to go through a hard period, the Times and Sunday Times of London have announced a steep hike in the amount they charge users for a digital subscription package.

The package, which includes access to the Times and Sunday Times website, mobile and tablet editions, will be raised from £2 a week (£8.88 a month) to £4 a week, writes paidContent. However, author of the article Robert Andrews notes that web-only customers will continue to be charged £2 for access. What's more, existing subscribers will not have to pay the new, higher rate until 2013.

Andrews quotes a spokesperson from the Times, who insists: "we're not 'doubling' our price. We're introducing a new pack that includes all digital products. Previously, we were offering iPad access as complementary offer."

But Andrews is not convinced. "The difference may effectively be semantic," he writes.

Despite controversy when the Times introduced its impenetrable paywall in July 2010, figures released by News International last week show that its numbers of digital subscribers have been rising steadily. News International states that the Times now has 119,255 digital subscriptions, while the Sunday Times has 113,818.


Hannah Vinter


2012-02-24 13:29

Rupert Murdoch's The Sunday Times last weekend increased its cover price by 10 percent to £2.20, becoming the most expensive national Sunday newspaper in the United Kingdom, MediaWeek reported Friday.

This is the first increase in the past four years, when the cover price rose to £2.00, the Press Gazette reminded. However, News International said the price hike "is less than the rise in the retail prices index over that period," MediaGuardian quoted.

Despite The Sunday Times' move, competitors have maintained their cover prices. According MediaGuardian, The Observer costs £2, the Sunday Telegraph £1.90 and the Independent on Sunday £1.80.

Two days after the increase, British supermarket chain Asda decided to remove The Sunday Times from the shelves of its 260 stores "due to a dispute over the margin it receives for selling the title," MediaWeek informed.

According to the chain, News International is keeping 18.3p of the extra 20p of the cover price, lowering Asda's sales gain from 25 percent to 23.1 percent.


Clara Mart


2010-09-21 18:10

On Monday the Atlanta Journal-Constitution raised its newsstand price to $1 for Monday to Saturday editions, The Associate Press reported.

The newspaper told readers in a front-page note that the 25 cent price hike was needed to offset advertising losses and retain the newspapers high quality content. The paper's Sunday price will remain at $2.


Leah McBride Mensching


2009-09-15 19:02

Starting next week, the Denver Post will charge more for the Monday through Sunday editions of the paper, The Associated Press reported.

The newsstand price of the paper will increase from 50 cents to 75 cents, with no alteration being made to subscription fees. The Post's senior vice president of circulation, Bill Reynolds, described the new price as a necessary decision given the cost of doing business and the current economic climate.

The US$1.50 newsstand price for the Post's Sunday edition will rest unchanged.


Leah McBride Mensching


2009-07-09 14:36

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