Date

Sat - 23.09.2017


premium exchange

In an impressive display of unity, French publishers have come together for a joint venture designed to improve online advertising revenue for some of France’s biggest media companies.

Back in March, FigaroMédias, Amaury Media Group (whose publications include Le Parisien and L’Equipe), Lagardère (Paris Match and Elle) and TF1 began constructing La Place Media, a premium publisher exchange group. After running in beta for the past month, the platform was officially launched on 4 September and has managed to attract other major publishers, including Marie-Claire, which collectively have 28 million unique users and generate 4 billion unique page views per month.

Supported by digital advertising infrastructure company Rubicon Project’s REVV platform, La Place Media can be accessed by any one of the 70,000 ad buyers connected to Rubicon’s network. Each of the participating publishers share audience data information with LPM’s centralised system, which allows advertisers to select the website whose audience best corresponds to particular advertisements – resulting in better targeted and therefore more effective ad campaigns.

Author

Amy Hadfield

Date

2012-09-05 16:45

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