Date

Mon - 20.11.2017


paywall

The New York Times has filed a trademark suit against Kachingle after the micropayment service included several of the newspaper's blogs without its permission, paidContent.org revealed yesterday.

"The suit notes that Kachingle has attempted to market its services to consumers, based on the expectation that the NYTimes.com will start charging readers for access next year," explained paidContent.org. However, the company sued for the unauthorised usage of the paper and blogs' logos and names rather than its content.

Since September 2010, Kachingle, which describes itself as "an alternative to a forced, solitary paywall," charges The New York Times' readers a "voluntary contribution of just $5/month" to access the blogs. Under the campaign "Stop the paywall," Kachingle launched a website as an alternative to newspaper's announcement about a proposed paywall for January of 2011.

According to the suit, the micropayment company initially approached the newspaper in 2009 to request access to the blogs in exchange for the fees collected from users without mentioning that it would keep 15 percent of the money. However, the media publisher said it was not interested in the partnership.

Author

Clara Mart

Date

2010-10-19 18:38

UK publisher Trinity Mirror announced that it is finalising plans for its upcoming paywalls on mirror.co.uk (The Daily Mirror) and sundaymirror.co.uk (The Sunday Mirror), Brand Republic reported today. According to Marketing, the concluded plans will be available by the end of the year.

"Our view is that people will not pay for ubiquitous content that is free elsewhere. But there may be a willingness to pay for unique, high-value content," said Mark Hollinshead, the managing director for the group's nationals, Brand Republic reported.

The Daily mirror's general news will remain free while content from columnists (such as political journalist Paul Routledge or sports writer Oliver Holt) will constitute the paid-for initiative. According to MarketingWeek.co.uk, the publisher will be appealing to loyal audiences through social gaming. Trinity Mirror also has a mobile app for its sports feature Mirror Football, which comes with a £1.19 (US$1.87 or €1.35) download price tag, MarketingWeek.co.uk pointed out.

Author

Alisa Zykova

Date

2010-10-19 16:39

New York Times Company CEO Janet Robinson spoke to the Editors Weblog about The New York Times' upcoming paywall:

More videos can be found here http://www.youtube.com/user/WEFHamburg

For more coverage of the 17th World Editors Forum in Hamburg, visit our sister publication, editorsweblog.org, follow our Twitter feed @NewspaperWorld (#WEFHamburg) and visit the European Journalism Centre, which is live-streaming a selection of sessions.

Author

Leah McBride Mensching

Date

2010-10-08 21:23

The Boston Globe announced that it would start a new paid Web site in the later half of 2011. The web site, called BostonGlobe.com, will be in addition to the existing, Boston.com, which the company calls a "two-brand" strategy, New York Times reported in a blog.

The new site will include all news and feature stories published in the print edition, while Boston.com will remain free and offer local news and classified advertising, but access to full stories, commentary, features and other content will be limited, The Associated Press reported.

Readers' registration for either site will be required, but at different points.

Boston.com will provide a limited amount of content to be viewed before asking readers to register. BostonGlobe.com, however, will require readers to register and subscribe immediately for its paid service. Those who subscribe the printed edition will receive a free BostonGlobe.com subscription, New York Times reported.

Author

Erina Lin

Date

2010-09-30 22:44

UK daily The Times has lost an additional 120,000 online readers following the installment of a paywall, the latest comScore data shows, Media Tel reported Monday. According to Thinq, the News International-owned daily also saw a 1.67 drop in print readership, reaching 494,205 - the first time since April 1994 that the figure has been under 500,000.

The title had 1.459 million unique visitors in August, a 7.6 drop from 1.579 million in July, when the paywall was launched, according to WallBlog.co.uk. The total minutes users spent on the site dropped by 16 percent from six million in July to five million in August, Beehive reported. Further, total page views dropped by 22 percent, from nine million to seven million, month-to-month.

Author

Alisa Zykova

Date

2010-09-29 16:31

Rupert Murdoch's UK-based publishing group News International embarked on a multi-million pound advertising campaign beginning yesterday for its national Sunday tabloid paper News of The World (NOTW), MediaGuardian reported. The initiative, which touts the title's reputation for exclusive content, is being launched across outdoor and television platforms before a digital paywall is raised next month.

The TV ad, made by WCRS agency, includes the slogan "The Big Stories Start Here" and will strive to convince users that NOTW produces quality material. According to Brand Republic, the three-week long campaign will include some of the tabloid's biggest scoops, such as football team Chelsea's player John Terry's affair and Duchess of York Sarah Ferguson paying for access to her ex-husband Prince Andrew.

The paywall will incorporate a £1.99 (US$3.15) charge for a four-week subscription to online content, according to MediaGuardian. Users will have to pay £1 ($1.58) for a day's access while the iPad edition will cost £1.19 ($1.89) per week.

World-wide media and marketing company Mindshare was in charge of media handling and buying for the campaign, Brand Republic added.

Author

Alisa Zykova

Date

2010-09-28 17:55

The John S. and James L. Knight Foundation will give Journalism Online's Press + e-commerce online platform to 10 non-profit journalism sites in order "to encourage you to seek permanent sources of financial support," the foundation told grantees, Editor & Publisher reported today.

The first 10 sites given grants from the foundation that install Press + will receive a year-long waiver of of the revenue Journalism Online collects for the platform, as well as payment and advisory services. Journalism Online was formed in 2009 by Steven Brill, Gordon Crovitz and Leo Hindery.

Image: Superchou's Flickr photostream

In an interview with Shaping the Future of the Newspaper last summer, Steven Brill said that as a lecturer of a journalism course at Yale University, he suddenly became conscious of the talented young people he was sending into a profession ready to implode "because a bunch of publishers made a crazy decision to give everything away for free."

Brill sighted two barriers facing the online payment model, the initial cost itself and the laborious process of exchanging payment information in order to access content.

Author

Leah McBride Mensching

Date

2010-09-22 22:58

It is still unclear whether News International's paywall for The Times' and Sunday Times' is "working," as the paywall is just two months old, and the websites have not yet made statistics public.

In the Independent today, the tagline for Ian Burrell's article on Rupert Murdoch's much discussed paywall states: "advertisers don't like it. Analysts are unconvinced. The paywall at News International may not be winning many fans, but the man behind it is determined to keep it standing." But François Nel, director of the Journalism Leaders Programme at the University of Central Lancashire's School of Journalism, Media and Communication in the United Kingdom, and also an SFN research partner, crunched the numbers, and the result is that the paywalls may be doing better than most people think. A lot better.

When The Times was still subscribing to ABCe audits, data showed that in May 2009 monthly unique users were at 20,406,420.
So, as Nel elaborates with his "back-of-the-envelope calculations":

"Say they were making £0.20p £0.10p per user per month, mostly from advertising.

That would be 20,406,420 X 0.10p = £2,040,642 per month.

So, say they lost 90 per cent of their users and, say, 50 per cent of their advertisers got cold feet, too:

Author

Leah McBride Mensching

Date

2010-09-02 23:53

Australian publishing giant Fairfax Media showed much-improved financial performance for the year ending June 30, with annual net profits of AU$282 million after incurring a $380 million loss last year, caused due to declines in advertising revenues. Fairfax will also begin charging for content online and across emerging mobile platforms, to survive in the competitive newspaper industry, Agence France-Presse reported today.

Fairfax's online payment strategy will centre around a two-tier model, wherein users will be required to pay for accessing premium content, while generic content will continue to remain free, Sydney Morning Herald reported. The general news on websites of The Melbourne Age and Sydney Morning Herald will remain free, while "premium niche content" such as that on The Australian Financial Review's website will be charged.

The media group aims to pursue "greater sharing of editorial content and collaborating across print, online and mobile, more integrated selling and monetising our content online and on emerging platforms," Fairfax said in a statement to the Australian Stock Exchange, according to AFP.

Author

Savita Sauvin

Date

2010-08-27 22:55

News International's News of the World plans to move its content behind a paywall beginning in October, with the company's tabloid The Sun set to follow, MarketingWeek.co.uk reported today.

Following the recent implementation of The Times' paywall on July 2, the move by the News International group is an extension of its subscription model approach.

The news title's transition to a payment gateway rests on exclusive video content distributed across an overhauled site and app, with an introductory rate expected for the first month.

The subscription model could mean an attractive proposition for advertisers: "the challenges around web and mobile for advertisers is that you can't track between the two, unless users are registered across both," Stefan Bardega, MediaCom managing partner told MarketingWeek. "What News of the World could offer is true cross-platform targeting, and that's very interesting."

Author

Savita Sauvin

Date

2010-08-18 21:52

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