Date

Sat - 23.09.2017


paywall

Newspapers are still looking for the right model for their online paywalls.

News of The World, the latest News International papers to go behind a paywall (the others two being the Times and the Sunday Times, which became paid-only websites in July) has seen a 59 per cent decrease in unique users to its website in November, after the first full month behind a paywall, the Beehive reported, citing comScore data.

Author

Leah McBride Mensching

Date

2010-12-14 17:47

Editor & Publisher has taken down its paywall, the U.S. newspaper trade journal announced Friday.

"We have not been big believers in paywalls," Duncan McIntosh, president of Duncan McIntosh Company, Inc., which publishes E&P, stated in the announcement. "Paywalls in name alone connote a psychological negative, which is one reason we have never been big believers. Nielsen had been using one for a number of years, but nothing during the past year has changed our opinion about them. We have removed it to build more traffic and make more of our original content available to our visitors."

The site also announced its new technology director, Adam Tessin, will overhaul its website in the first quarter next year.

Author

Leah McBride Mensching

Date

2010-12-13 22:14

"New research from Experian Hitwise suggests that 54,000 people a month are accessing content behind the paywall of The Times", Press Gazette reported.The article refers to research commissioned by Guardian News and Media, which was published internally by the company yesterday.

The GNM memo says, as Press Gazette reported, that they "estimate that a total of about 54,000 people globally are accessing content behind the paywall on the Times [and Sunday Times] website each month. Of the 54,000, approximately 28,000 are specifically paying for digital content. The remainder are print subscribers who get free access to the site as part of their newspaper subscription package."

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-12-08 17:59

The Washington Post has no plans, for now, to install a paywall but is following closely the subscription models that its rivals are implementing, MediaPost.com revealed on Monday.

"On pay models, obviously what The New York Times is doing is of interest to us," said CEO of Washington Post Co. Donald Graham during the UBS 38th Annual Global Media and Communications Conference, Agence France Press reported.

The New York Times is expected to start charging for some of its content on January 2011. Visitors will be able to access certain number of articles for free, after which they will have to pay a fee. According to media reports, those who subscribe to the print edition will have free access.

"We're not going to be pioneers on those experiments, but we'll be watching everyone ... we're quite willing to be followers on this front," Graham said. If paywalls prove to be successful revenue streams, WaPo might implement them.

Author

Clara Mart

Date

2010-12-07 15:05

UK daily The Times has lost 86 percent of its online readers since it put up a paywall in June, according to a study presented today by Oliver & Ohlbaum Associates, Journalism.co.uk reported. Fourteen percent of its core audience has subscribe to the website.

Among those who used to read The Times online, 35 percent have replaced it with an alternative free website and 51 percent "have not switched to another site," explained Oliver & Ohlbaum Associates CEO Mark Oliver during the Westminster Media Forum, paidContent.org quoted.

"So far, virtually none of the predictions about what would happen have turned out to be correct," said News international's strategy and production development director Dominic Young pointing out that the paywall has had a "very encouraging start."

According to News International, The Times and The Sunday Times had more than 105,000 paid-for customers since June.

Author

Clara Mart

Date

2010-12-02 22:20

The most popular newspaper in the UK, the Daily Telegraph, said it has not yet decided whether to install a paywall, Reuters reported.

"Absolutely no decisions have been made on the introduction of a paid-content model," publisher Telegraph Media Group explained in an e-mail. "Like all publishers, TMG continually evaluates the developments in the digital sector."

On Tuesday, The Financial Times published an article in which an anonymous source said the newspaper was going to start charging for content next year. "It will be a metered system or, less likely, micropayments," said the insider, pointing out that it would not follow the paywall model used by Rupert Murdoch's The Times and News of The World.

According to The Guardian, the The Telegraph is more interested in the pay system that The New York Times is expected to launch in 2011, which that gives users some articles for free.

Author

Clara Mart

Date

2010-12-01 23:57

The oldest newspaper in Indiana will begin delivering in the mornings instead of later in the day, and will also close its Monday edition in order to publish on Saturdays instead, The Associated Press reported today.

The changes at the Vincennes Sun-Commercial will begin Dec. 11, and were implemented because readers and advertisers prefer getting their news earlier in the day, as well as having an edition on Saturday, publisher Rob Eilts said.

The newspaper already publishes a Sunday edition, and will be able to offer readers coverage of Friday night sports the first thing Saturday morning, Editor Gayle Robbins told the AP in an article published by the Chicago Tribune.

The newspaper's online edition has a closed paywall. When readers click on a headline, they are directed to a login page or asked to select a subscription service: US$1 per day, $5.70 per month, $17.10 for three months, $34.20 for six months and $68.40 for a year.

Author

Leah McBride Mensching

Date

2010-11-29 21:22

Since raising its paywall in June, News International titles The Times and Sunday Times have seen the percentage of their UK users increase significantly. The percentage of people accessing the news site from within the United Kingdom has more than doubled, from less than 35 percent in February to 75 percent today, according to a report by MediaWeek.co.uk.

The paywall around the Times websites has also resulted in a more "affluent and more engaged digital audience," according to chief marketing officer Katie Vanneck, the report stated. Also, the frequency with which users are accessing News International's online content has risen, from an average of twice weekly, to an average of three times each week.

When comparing the sites to their competitors, UK audiences made up 36 percent of MailOnline's 46.9 million unique users in September, 34 percent for the Telegraph.co.uk, 42 percent for Guardian.co.uk and 43 percent for Independent.co.uk.

Vanneck said The Times and Sunday Times had more than 105,000 paid-for customers since June. By doing some basic math, even if we estimate that number today at 110,000 (with 75 percent being from within the UK), then 82,500 of those users are UK-based. Compare that to the MailOnline's 36 percent of 46.9 million uniques - reaching 16.884 million UK users. However, the number of returning users is likely much lower.

Author

Savita Sauvin

Date

2010-11-11 14:49

Figures on readership behind the Times and Sunday Times digital paywalls have finally been released. 105,000 people have made some digital purchase, and about half of these are monthly subscribers to one of the digital editions: the websites or the Times iPad app or Kindle edition. "Many of the rest" said the press release "are either single copy or pay-as-you-go customers."

100,000 more print subscribers have activated their digital accounts either to the websites and/or iPad apps and the press release therefore concludes that the total paid digital audience is "close to 200,000." James Murdoch, News Corp's chairman and CEO for Europe and Asia said that this means that the "total paid circulation of The Times has grown."

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-11-02 16:14

Although no official numbers have been released by Times and Sunday Times owner News International, audience research company Nielsen has estimated that an average of 362,000 UK web users went behind the papers' paywalls between July and September, reported the Guardian.

Nielsen estimates that 1.78 million monthly unique visitors from the UK went to the two papers' homepages, meaning that of these, just over one-fifth are going on to access subscription content, the Guardian added. In the three months until June 2010, the traffic to the Times Online site, predecessor to TheTimes.co.uk and SundayTimes.co.uk, was just over 3 million.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-10-27 19:04

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