Date

Thu - 23.11.2017


paid online content

On Wednesday, the WAN-IFRA New Media, New Challenges, New Business study tour visited The Boston Globe to learn about its innovative approach to paid content.

Jeff Moriarty, Vice President Digital Products, told the group about the new two-website strategy, launched a year ago. Since 1996, the publisher had been running the free Boston.com website, focused on lifestyle, sport and living in and around Boston. At the end of 2010, Forrester was brought in to help identify different user segments, and found three clear groups: print engaged users, who essentially like the print format and experience and are willing to pay, online/mobile engaged users, who dip in and out, like to curate their own content, and have some willingness to pay, and finally casual users who have no willingness to pay.

Author

Guest

Date

2012-10-12 17:02

Not all paywalls are created equal: RR Donnelly’s Press+ announced yesterday that it would extend a grandfather clause to Google One Pass subscribers after Google closed its paid content platform on Friday, according to a press release.

Press+, a metered paywall platform which launched in 2009, currently has over 300 publications on its service, including newspapers from McClatchy and Tribune Co., as we previously reported. With the Press+ model, publishers allow users on average access to 5-15 articles per month, after which users must subscribe in order to view content. 

“We will maintain subscriber accounts for whichever publishers might have signed on with Google without charging our usual revenue share,” said Press+ cofounder Steven Brill in the press release. “We’ll only charge for all the new customers we generate going forward once our seamless transition is completed.”

Author

Gianna Walton

Date

2012-04-24 11:43

Is paid content worth more than newspapers are currently selling it for? Several US publishers who spoke at a Newspaper Association of America press conference seem to think so, Poynter reported.

Gannett President of US Publishing Bob Dickey said at the conference that he projects Gannett’s paid digital newspaper subscriptions will be worth $100 million in 2013, according to Poynter.

Gannett conducted marketing research that led the company to decide in favor of paywalls, which were implemented at 80 Gannett papers this year, the article said. According to Dickey’s description of the research finding, “Readers value our content at a higher price than they pay,” the article said.

Dickey also said that Gannett may need to enhance its digital content in order to sustain paid subscriptions, which could mean the hiring of additional "content creators," the article said.

Author

Gianna Walton

Date

2012-04-10 12:45

RR Donnelley's Press+ announced today in a press release that 323 publications are now using its metered digital subscription model platform to generate online revenue, up from only 24 last year.

Press+, cofounded in 2009 by Stephen Brill and Gordon Crovitz and purchased by RR Donnelley in 2011, helps newspapers establish paid-content models by limiting the amount of free articles readers can access online from between 5-15 per month rather than using hard paywalls, according to the press release.

Numerous large US and Canadian newspaper companies, including McClatchy, Tribune Company and GateHouse Media, operate through Press+, the release stated.

Press+ said results of its metered model implementation have been generally positive, claiming advertising revenue either stayed the same or increased for most publications and that readership held steady, despite more limited access to articles.

“By asking their most engaged readers to pay for digital content, print publishers have built a high-margin, recurring revenue stream from digital subscriptions that will carry their businesses into the digital age,” the release said.

Author

Gianna Walton

Date

2012-04-02 17:10

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