Date

Wed - 29.03.2017


paid access

The holiday's over. After being available for free for the past 3 months thanks to a sponsorship deal from Channel 4, The Guardian is set to start charging for its iPad app.

Starting this Friday, current users will be asked to pay £9.99 a month for the app. Not everyone will have to pay right away: new users will be given a seven day trial period before they face any fees, and print subscribers will get the app at no extra cost. But even with these offers, the charge is The Guardian's highest fee for any digital product. The paper's mobile app, by comparison, costs £2.99 for six months, £4.99 for a year and is free in the US.

In an article for Paid Content, Robert Andrews speculates that The Guardian could generate significant revenue if it manages to convert the same proportion of free users into paying subscribers on the iPad and it has done on the iPhone. Andrews writes that The Guardian may be able to convert 47,600 of its current 280,000 active monthly users into paying customers, which would produce £475,000 per month, before Apple takes its 30% cut.

Author

Hannah Vinter

Date

2012-01-10 18:23

by Oliver Reichenstein

I had a perspective changing talk on the subject of pay walls with the chief executive of a big publishing company (no, I can't tell you who). He asked me what I think about pay walls. I told him what I always say: The main currency of news sites is attention and not dollars and that I believe that it is his job, as a publisher, to turn that attention into money to keep the attention machine running. He nodded and made the following, astonishing statement:

Continue reading on Information Architects

Author

Anton Jolkovski

Date

2011-05-06 10:04

In an effort to tap the mobile platform for revenue, Australian media group Fairfax has unveiled iPhone apps based on the subscription model for its newspapers, The Sydney Morning Herald, The Age, Brisbane Today and WAToday, the Sydney Morning Herald reported yesterday.

While most newspaper publishers have opted for a one-off fee payment system, the Fairfax group is the first publisher to have launched an iPhone app based on the subscription model, according to the Sydney Morning Herald. Readers can download the apps from the Apple iTunes store at a monthly charge of $2.49 and those who opt for subscriptions over a six-month period are entitled to a 15 percent discount, and therefore will pay only $12.99.

Image: AdNews Australia

"It's the first move by Fairfax Media to charge for its online news content on a mobile phone," Brian McCarthy, chief executive at the Fairfax group, was quoted by The Australian as saying. "The development of the apps is a milestone in our ongoing strategy around the delivery of content through digital platforms."

Author

Savita Sauvin

Date

2010-09-30 19:36

The Pearson-owned Financial Times will launch a subscription based news and analysis website covering the pension sector for trustees and pension managers in the United Kingdom, called schemeXpert.com, paidContent.co.uk reported yesterday.

The content on schemeXpert.com will be produced by a dedicated in-house editorial team with insights from leading consultants, lawyers, investment houses and research bodies, according to MNILive.com. Aggregated news and analysis will also be provided to subscribers.

This is the seventh niche paid news offering by the newspaper in its efforts to reduce "reliance on more cyclical advertising," a spokesperson for the newspaper told paidContent. The financial group has been making significant efforts to reduce dependency on advertising revenue, from 74 percent in 2000 to just 45 percent in 2009, by increasing subscriptions on its news site in the recent years.

Author

Savita Sauvin

Date

2010-09-07 19:36

The founder of virtual marketplace eBay is stepping into the news business, aiming to launch a news site that will do what other news publishers are struggling with: getting people to pay for news, The Associated Press reported today.

Honolulu-based billionaire Pierre Omidyar will launch a news site called "Honolulu Civil Beat," which will be home to community news in Hawaii. Users will be required to pay to discuss issues, ideas and exchange information about matters affecting their communities. Civilbeat.com goes live today with an official launch scheduled for May 4, and plans to charge US$19.99 for monthly membership.
paidContent's Staci Kramer termed the site an "online civic square." Omidyar told her that the site will be a place where Hawiians can "learn about and better understand our home, the challenges we face, and debate and discover ideas and strategies for moving forward."

Author

Savita Sauvin

Date

2010-04-21 19:31

The Associated Press announced Friday it will launch a new unit to identify and develop new products for mobile devices and other multimedia platforms, Editor & Publisher reported.

The unit, called AP Gateway, will focus on softwares and products that will "enable newspapers as well as the news cooperative to display content on such devices as Apple Computer Inc.'s iPad," said Tom Curley, AP's president and CEO, at the annual meeting of the Colorado Press Association.

"AP Gateway will serve as the launching pad for new products and services from AP and other interested news publishers," Curley added. "It will allow the news industry to deliver the news directly to the consumer in a variety of exciting new ways," News and Tech reported.

The news organization also said it will begin charging iPad users for downloading AP content to their devices, but hasn't decided yet if it would charge for the software.

According to Jane Seagrave, AP chief revenue officer, "Consumers were more willing to pay for content on tablet devices than on the web," The Financial Times reported.

Author

Erina Lin

Date

2010-02-26 23:12

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