Thu - 18.01.2018

online subscription

We don’t need any further proof that the digital publishing age is upon us. But if we did, two recent news stories highlight the trend.

Last week The Next Web reported on a talk given by the managing director of the Rob Grishaw, who predicted that by the end of 2012, the Financial Times will have more digital subscribers than it sells print copies. The article notes that the FT currently has 285,000 online subscribers, compared to a print circulation of 310,000.

The Next Web also notes the money that the FT makes from digital subscriptions is set to overtake its ad income this year. The article credits the FT’s digital success to its early commitment to online news: “Not only did the newspaper venture earlier than others into online content, but it also took a bold approach by betting on subscriptions, rather than free content,” writes The Next Web.

The Financial Times is not the only company showing a full commitment to multimedia publishing. Roy Greenslade at the Guardian reports that The Newspaper Marketing Agency, an organisation dedicated to promoting newspaper advertising, has rebranded itself as “Newsworks”.


Hannah Vinter


2012-05-21 17:01

A Texas newspaper organization offers free online content, including breaking news and obituaries, and requires paid subscriptions for access to more in depth work. Four months in, editor Carlos Sanchez says it's too soon to pinpoint trends but so far the company has seen a drop in Web traffic and an increase in print subscriptions. Public reaction has been evenly mixed between approving and critical, Sanchez says.

Continue reading on Knight Digital Media Center


Anton Jolkovski


2011-01-19 18:04

UK daily The Times has lost 86 percent of its online readers since it put up a paywall in June, according to a study presented today by Oliver & Ohlbaum Associates, reported. Fourteen percent of its core audience has subscribe to the website.

Among those who used to read The Times online, 35 percent have replaced it with an alternative free website and 51 percent "have not switched to another site," explained Oliver & Ohlbaum Associates CEO Mark Oliver during the Westminster Media Forum, quoted.

"So far, virtually none of the predictions about what would happen have turned out to be correct," said News international's strategy and production development director Dominic Young pointing out that the paywall has had a "very encouraging start."

According to News International, The Times and The Sunday Times had more than 105,000 paid-for customers since June.


Clara Mart


2010-12-02 22:20

New York's Newsday today announced that its online content will cost US$5 per week beyond the public service basics as of Wednesday. The move, which Newsday called "pioneering," follows a trend of paid content increasingly bandied about the news industry, Reuters reported today.

According to The New York Times, the Newsday paywall has limited revenue-raising potential: 75 percent of Long Island - the geographic region the newspaper chiefly serves - has been promised unfettered access to the Web site through a partnership with Optimum Online, the local cable company. Print subscribers retain unfettered access to online content as well.

Consequently, this particular paywall may test instead the strength of bundled marketing because Cablevision (NYSE: CVC) owns Newsday as well as Optimum Online, Long Island's leading Internet provider, paidContent observed today.


Leah McBride Mensching


2009-10-22 18:31

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation