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Mon - 25.09.2017


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As new president of the American Society of News Editors, Martin Kaiser has promised to find ways for newspapers to use the Web lucratively, The Associated Press reported. Kaiser, also editor of the Milwaukee Journal Sentinel, told the AP he wants the ASNE to be a "more hands-on, practical organisation where we help leaders in newsrooms either online or print deal with this dramatic change going on."

In another move toward modernisation, the former American Society of Newspaper Editors voted to change its name this year to better represent the industry and include online news sites. The new goal for the ASNE is to fix newspapers' business model, which Kaiser called broken, and to aid newspapers in finding ways to make the Internet profitable for their organisations.

Author

Leah McBride Mensching

Date

2009-04-29 10:47

Former reporters for Newark's Star-Ledger are following the lead of Rocky Mountain News reporters and starting a Web site Editor & Publisher reported.

The site, NewJerseyNewsroom.com, is founded by 40 Star-Ledger reporters who opted to take the paper's buyout offer last fall, which afforded a year's salary. So far the site is counting an average of 10,000 visits each week. Its content ranges from original local reporting to links to other news sites, such as the Star-Ledger itself.

According to former Star-Ledger sports editor Matt Romanoski, the idea for a Web site was been conceived early on, "even before the buyouts were made," E&P reported.

Romanoski explained that "once everyone took the buyout, each of us went a different direction to recruit hires, find funding and look for online connections."

In these early stages, staffers are depending on their severance pay in lieu of salaries, while counting on some revenue from the site's Google ads, according to E&P.

Author

Leah McBride Mensching

Date

2009-04-28 12:06

Compared with last year, newspaper circulation has declined by more than 7 percent, The New York Times reported. The news comes on the heels of a recent study's findings that online readership has gone up by 10 percent.

The only major U.S. newspaper to not report a decline in circulation was The Wall Street Journal, which posted a 0.6 percent increase. The Audit Bureau of Circulations reported a drop of 20.6 percent for The New York Times. Analysis also showed that Sunday circulation has dropped by 5.37 percent.

The decreasing circulation marks an accelerated decline in the industry - the 7.1 percent drop follows findings of 4.6 and 3.6 percent drops for the two previous six-month periods.

Rick Edmonds, a media business analyst at the Poynter Institute, called the circulation figures "not very good, and probably a little worse than expected" and added that he anticipated a drop of approximately 5.5 percent, The New York Times reported.

Author

Leah McBride Mensching

Date

2009-04-28 11:58

The American version of PRWeek has induced an awkward oxymoron as advertising decline forces it into monthly publication, The New York Times reported Sunday. This week's issue will be the last as a weekly production and the last as a tabloid size magazine. The publication's Web site will also switch to a subscription model.

Regarding the now incongruous title, publishing director Julia Hood said, "We definitely had a debate about that, but the PRWeek brand is very strong and we're very attached to it."

Hood said the title was already unsuitable, given the daily updates of the magazines Web site.

"PRWeek was, to a certain extent, a bit nostalgic long before this change," she told The New York Times. "We might as well have called it PRDaily."

The new monthly print edition will also condense its format from its current tabloid size to that of a regular magazine. The annual subscription price will remain the same at US$198.

PRWeek's online operation will switch to a subscription model. Hood told The New York Times that although the site's traffic continues to grow, "our subscriber base has not, and our subscribers deserve the best content we have.

Author

Leah McBride Mensching

Date

2009-04-27 13:19

U.S. publisher Gannett Co., Inc. will launch a network that links its news, information and local sites, aiming to provide a new avenue for advertisers to reach customers, IndyStar.com reported. The Gannett Digital Media Network expects the reach of its 100 combined online communities to extend to an estimated 25 million people.

A company press release called the media network unique in its "combination of national reach and true local engagement," emphasising the fact that "local sites rank highest for trust in advertising" while the company's national sites "skew higher on metrics such as education and household income," making them an appealing demographic for advertisers.

Josh Resnik, the network's vice-president and general manager said the network "gives marketers access to diverse and attractive audience segments through our unparalleled combination of national and local media sites."

The network will also provide rich media advertising through Gannett's PointRoll technology as well as social media options using Gannett's social media platform Ripple6, making it "easy for marketers to engage with users" Resnik said.

Author

Leah McBride Mensching

Date

2009-04-24 17:09

Online readership of U.S. newspapers has gone up by 10 percent in the first quarter, according to a Nielsen study, commissioned by the Newspaper Association of America, The Wall Street Journal reported.

The study found that more than 73.3 million unique monthly visitors viewed online newspaper editions in the first three months of the year, an increase from 66.4 million the same time last year.

However, the increase in readership does not translate to more revenue, Dave Gusse, president of NSA Media, pointed out in an e-mail to the WSJ saying, "advertisers are not willing to pay for premium content." Gusse explained that the problem was that "online offers hundreds if not thousands of outlets in every market in every country, which makes it a buyer's market."

The National Association of Newspapers sees the study's findings as encouraging to advertisers, showing that more than 28 percent of the participants in the study with a total income of over US$100,000 claimed to have visited an online newspaper's site in the last week, with approximately 83 percent of that group saying they read either a print or online edition of a paper in the last seven days.

The study follows the findings of another Nielsen survey, which showed a high growth rate in online videos and social media sites.

Author

Leah McBride Mensching

Date

2009-04-24 11:12

The journalism venture by former Rocky Mountain News journalists and investors that was to be the online news service INDenverTimes is starting back at square one, Poynter reported yesterday, on what would have been the Rocky's 150th anniversary.

The plan is to create a lower scale site that will "create a self-sustaining, broad-based local news service," Poynter's Steve Myers writes. Investor Kevin Preblud said that the project was expected to lose money in early stages, but that investors "want to move forward from a business perspective rather than an ideal."

Investors funding the site originally planned for the site to be funded by premium content subscriptions, with basic news available for free. However, a mere 3,000 subscribers signed on to the site, a far cry from the original goal of 50,000, and investors have said they will continue on with their plan of a small, niche news site, according to Poynter.

The staff and investors have also struggled to agree on the number of people that should be employed by the site as well as the content and focus of the new venture, Poynter reported.

The Rocky closed in February.

Author

Leah McBride Mensching

Date

2009-04-24 11:08

The Telegraph counted 27,708,274 hits in March, making it the most visited online newspaper in the United Kingdom, Media Guardian reported today.

The Audit Bureau of Circulations Electronic (ABCe) put guardian.co.uk at second place with a record number of 26,238,539 hits.

February's most visited site, Sun Online, dropped by 6 million visits, a decrease of 22 percent, from its previous success, which could be attributed to the paper's popular stories on subjects such as Jade Goody, according to Media Guardian

The Mail Online saw a 32 percent spike in readership, while Independent.co.uk and Mirror Group Digital also saw increases in views. ABCe reported that Times Online saw a 2 percent drop from last month.

Author

Leah McBride Mensching

Date

2009-04-23 15:58

Online video and social networking sites are two areas that are experiencing the most online growth, a new Nielsen Online study has found, SFGate.com reported. The study revealed that in February 2009, social media sites became more popular than e-mail for the first time ever.

Other findings include a 10 percent increase in viewing of online videos in the last year, along with a 71 percent increase in time spent viewing the videos.

Charles Buchwalter, vice president of Nielsen Online, said the study's findings reflect online users' desire for a more "personalized relationship" with online sites and networks and concluded that advertisers would have to "create more meaningful relationships with customers" to best take advantage of the medium.

Author

Leah McBride Mensching

Date

2009-04-23 11:41

The new exclusively online version of the Seattle Post-Intelligencer has fallen out of the top 30 most visited newspaper Web site bracket, according to March statistics from Nielsen Online, which could make a case for the theory that print drives online readership, paidContent reported Wednesday. However, owner Hearst Corp disputes the result, saying internal numbers reveal a substantial increase in visitors.

The Nielsen results reported a 23 percent drop in unique visitors to seattlepi.com with 1.4 million, leaving it as the 32nd largest newspaper site in the U.S. And while leading its cross-town rival, the Seattle Times, in February numbers, Seattletimes.com recorded a 70 percent jump in online readers for March with 2.2 million unique viewers, suggesting a switch for former Seattle P-I readers.

Hearst spokesman Paul Luthringer challenged the Neilsen results saying that the company's own statistics, provided by Web analytic company Omniture, showed 4.4 million unique viewers to Seattlepi.com during March, a 9.6 percent increase from a year earlier, paidContent reported.

"The larger argument (which will not be won today) is that Nielsen's methodology is flawed. Nielsen's ratings are based on a statistical extrapolation of a small number of selected users?a statistical guesstimate," he said, according to paidContent. "The numbers have been stable, which we have been encouraged about."

Author

Leah McBride Mensching

Date

2009-04-23 11:35

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