Tue - 12.12.2017


Following in the footsteps of recent long-form journalism start-ups, the PostDesk online platform launched today intent on reinvigorating discussion about long-form content among internet users, according to BetaKit.

PostDesk will cover in-depth news and analysis in the fields of tech, gaming, culture, politics and business, the article said. Only those with early invites can currently access the website, though the temporary PostDesk blog is available to all users. 

“PostDesk is a place to discuss, debate and read free, independent long form content such as in-depth news, reviews, investigative journalism, analysis, critique and controversial opinion pieces,” according to PostDesk’s CrunchBase profile.

A combination of in-house editors and outside contributors will be responsible for PostDesk’s content, BetaKit said. Readers will also have active roles in PostDesk, earning points and badges for thought-provoking comments and perhaps even being asked to contribute articles, BetaKit said.


Gianna Walton


2012-04-03 12:06

Digital advertising spending is set to overtake print in the US. But a new study by PEW suggests that these new digital dollars aren't going into the pockets of news organisations.

The Pew Research Center's Project for Excellence in Journalism analysed the websites of 22 newspapers, TV networks and digital news publications like the Huffington Post, and concluded that "even the top news websites in the country have had little success getting advertisers from traditional platforms to move online."

Pew found that most news organizations are highly reliant on banner ads, and have failed to diversify into video or pop-up advertising or to target ads at specific users as Google and Facebook do.

The report initially found that of the 22 news organisations in the study, only three - CNN, The New York Times and Yahoo News - made "significant" use of targeted ads. A follow-up analysis six months later found that two more sites - the LA Times and The Atlantic - had increased their use of targeted ads, but the proportion of customised ads compared to blanket ads was still small.


Hannah Vinter


2012-02-13 18:30

The New York Times announced today it will further merge its print and online operations, with online producers now reporting directly to their respective desks, according to Yahoo! news blog The Cutline.

Digital news editor Jim Roberts has been made assistant managing editor for news, and the new editor for emerging platforms is Fiona Spruill, currently the Web newsroom editor. The continually consolidating print and online staff is an effort to continue streamlining operations, executive editor Bill Keller explained. There is also a possibility that the separate online and print union contracts will be merged.

In a memo to staff, Keller explained that the new positions Roberts and Spruill will be in are an important part of the plan to end up as a "single newsroom." Some parts of the plan to completely integrate the Web and print teams are still under discussion, however.


Leah McBride Mensching


2010-11-16 23:38

The Wall Street Journal is planning to expand its targeted Professional Edition for chief financial officers (CFOs) and other senior financial executives with a customised version, reported today. This initiative is scheduled to launch in spring 2011.

"Utilizing the Journal as a window for specialized content, the new product will provide CFOs with a comprehensive, targeted news feed and archive with real-time coverage focused on accounting, tax, regulatory matters, financial markets, strategy, operations and management, along with customizable tools, features and newsletters - all built to serve the specific needs of CFOs," according to a press release posted on DowJones.

"We are continually looking for ways to serve readers and users with the most relevant content in an innovative and timely manner," Daniel Bernard, chief product officer of the WSJ Digital Network, was quoted as saying by "The expansion of The Wall Street Journal Professional Edition - with its unmatched breadth and depth of content from thousands of sources - will provide the CFO community a comprehensive, customizable product to stay in the know on topics and news that matter most."


Savita Sauvin


2010-11-10 18:35

The Guardian Media Group is planning to separate its newspapers, The Guardian and The Observer, and their websites from the rest of the group's multi-media assets, according to a report drawn by MediaGuardian from the Sunday Times print edition.

The move will be led by CEO Andrew Miller, who joined GMG in July, and it is expected to "draw a line under ambitions to be a multi-media group" by treating assets outside the Guardian News and Media national press division as "arms-length investments", according to a report by This means that the group's management and operational focus will be on Guardian News Media.

The company's multi-media assets include its holdings in Trader Media Group and the b2b magazine publisher Emap, both jointly owned with private equity firm, Apax, radio stations and property websites.

Also likely consideration of sale or stock market listing of the lucrative Trader division and its principal brand, Auto Trader magazine, estimated at a value of £1.5bn "is likely to fuel speculation over the financial future of Guardian Media Group," according to The media group also recently announced the switch in payment model of its iPhone app from a one-off charge to a subscription model.


Savita Sauvin


2010-11-09 18:51

Elle Magazine UK has announced the launch of three additional fashion channels on its website, Brand Republic reported today. According to a spokeswoman, the initiative is a reaction to the 40 percent surge in organic traffic to the site and demand from advertisers.

"Elle UK has enjoyed phenomenal growth over the past year and I am delighted that we are able to respond by adding innovative content that will further add to the ELLEuk experience, expanding the breadth of our editorial coverage and boosting our advertising inventory," said Anna Jones, the publisher's digital and strategy director.

The title, published by Hachette Filipacchi, now has "Fashion", "Style" and "Shop" alongside previous channels like "Catwalk" and "StarStyle." In "Shop" (left), users can browse through weekly shopping selections and then be redirected to the appropriate websites. The "Fashion" channel incorporates an "Ask the Experts" section while "Style" bears tips on what to wear for specific events.

Image via Brand Republic

Elle UK had an ABC circulation figure amounting to 195,625 for the first half of 2010. It has more than 162,000 followers on Twitter, Brand Republic informed.


Alisa Zykova


2010-11-02 18:16

The Daily and Sunday Express newspapers of the Express group have launched an online casino service on their news sites called, in collaborative partnership with Casinos Austria International, reported yesterday.

The white label online casino service launched on October 1, and will be operated by, the online gaming platform of Casinos Austria International, according to a press release by the gaming company. The gaming hub on the news website features an extensive choice of online casino, slot machine, video poker, jackpot and instant games.

Image Source: Casino Austria International

As a part of the deal, the Express newspapers will support the new casino with advertising and editorial promotions on print and online, in return for the gaming service offerings, according to Press

The gaming division also offers users an opportunity to participate in unique promotions with landbased operations in the Casinos Austria International network around the globe, the press release stated.


Savita Sauvin


2010-10-20 18:09

Only 17 percent of Internet users find online advertising to be appealing and most people considered it to be "intrusive, repetitive, unappealing and cheap," a study conducted by Connect Insight revealed, NewMediaAge reported today.

However, younger audiences are more willing to accept online ads as 24 percent of the 16-to 34-year-olds do think this type of advertising is appealing. Nonetheless, 50 percent of those over 55 years old said they avoid websites where ads would pop up and "interrupt their online activities," NewMediaAge explained.

Photo source:
"It illustrates the need for advertisers to understand their target audience, their online behavior, mindset and attitude to advertising in order to deliver impactful online communications," director of Connect Insight Faye Weeks said when commenting the survey results, Media Week quoted.

The agency explained that the differences in opinion among age groups are related to the early Internet experiences that older users had. Back then advertising was used in an intrusive way, while now the younger generation directly interacts with brands and companies through social media.


Clara Mart


2010-08-23 22:05

An analyst for a big Australian-based investment bank suggested that Fairfax Media Ltd. could gain its earnings by shutting down the print editions of The Sydney Morning Herald and Melbourne's The Age and focusing on e-readers and online, The National Business Review reported.

According to the report from Macquarie, Australia's biggest investment bank, dropping print editions and delivering content via e-readers could "boost earnings from the two papers to A$55 million - $5 million more than the bank's 2010 forecast, the Australian reported.

Analyst Alex Pollak said Fairfax could "get the ball rolling by spending about $50 million to give away 100,000 e-readers to seed the migration of readers away from print."

"The point is such a move is likely, but not in its entirety on day one -- a seismic structural shift like this will take time for Fairfax to convince both advertisers and consumers alike of its merits," he added.


Erina Lin


2010-08-05 23:43

A newspaper subscription website,, has been launched in the United Kingdom by ThreePM, which also runs a magazine subscription website, reported today.

The website offers discounts for both UK and international newspapers, as well as news magazines. Titles available through the site include The Times and Sunday Times, the Daily Mail and Mail on Sunday, The Independent and Independent on Sunday, The Guardian, The Observer, The Weekly World Edition of the Daily Telegraph and Sunday Telegraph and The Economist.
"Although the online 'range retailer' is still significant, for many consumers it's more convenient to be able to look at titles in just the specific subject areas of interest to them. We now give consumers the choice of how they find what they want," Don Brown, ThreePM's business director, told

The company's magazine subscription site,, offers one and two-year subscriptions, with delivery available to the United Kingdom, Europe, or United States or the rest of the world, with varying prices due to delivery charges. Users can also give gift subscriptions through the site, and browse magazines by category.


Savita Sauvin


2010-06-29 23:15

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