Date

Sat - 19.08.2017


newspapers

The US newspaper industry is facing some very bad news: growth in digital ad revenue is declining. A story published by Reuters today states that, according to statistics from the Newspaper Association of America, digital ad revenues at newspapers are up just 1% from a year ago, making this the fifth quarter in a row that growth has dropped.

Reuters reports that online ad revenues at the New York Times Company experienced a 2.3% drop to $48 million in the first quarter, compared to the same period the year before. At the Washington Post Company, online ad revenue fell 7% to $24.2 million, the article says.

What’s going wrong? Reuters says that experts blame the existence of too much advertising space online, the rise in discount-rate ad spots, and a tough economic climate in the US for the slowdown.

When the New York Times Company originally announced its decline in digital ad revenue, paidContent reported on an earnings call with CFO James Follo, who “explained that digital ad sales have long been insulated from macro-economic events. Starting in 2011, however, these ad sales began to be sensitive to the European debt crisis and other events that affect print ad sales.”

Author

Hannah Vinter

Date

2012-06-07 14:43

By using a combination of breathtaking images, specially curated content and social networking tools, the tablet app for National Geographic magazine does something that not many publications are willing to do, according to minonline: the NG app offers users an experience that is totally different from print magazine-reading.

Unlike many magazines, whose tablet apps consist of digital replicas of their print format, the NG app has a compelling splash page which offers readers just enough content—from stories to videos to photos—without being visually overwhelming, the article said.

“The art of this app is that it doesn’t overwhelm you like the site with a torrent of content. It is highly curated each day to give the user a taste,” the article said. “And this seems to us a novel and thoughtful way to come at the tablet.”

App users also have access to the full NG catalog, searchable by videos, articles, galleries, or featured photos, the article said. 

Author

Gianna Walton

Date

2012-04-13 16:12

For a long time, advertising revenue has been the life-blood of newspapers. But as media companies manage the switch from print to digital publishing, their advertising sales strategies have to evolve rapidly too.

How can you integrate print and digital sales teams? How can you still get the most out of print ads? How can you harness social media to boost your advertising? And how can you find new online revenue streams?

These were some of the questions addressed at WAN-IFRA’s 22nd World Newspaper Advertising Conference in Prague at the beginning of last month, where speakers included Will Goodhand, "Juicy Evangelist" at BrainJuicer in the UK, Peter Zollman, Founding Principal of AIM Group and Classified Intelligence and Halvard Kristiansen, Head of Behavioural Targeting for Schibsted in Sweden.

WAN-IFRA’s full summary of the conference is available now to download here.

Author

Hannah Vinter

Date

2012-04-05 11:38

Journalists from five Irish Johnston Press Group newspapers intend to go on strike next Tuesday after hearing of possible staff cuts that will occur as a result of putting a new editorial production system in place that the publisher's management thinks will abolish the need for sub-editors, MediaGuardian reported.

"This strike is about protecting employment but it is also about defending journalistic standards," said Nicola Coleman, the organiser for the National Union of Journalists in Ireland. "The experience of this union in the UK is that the new system and reduced staffing levels have led to chaos - the results have been disastrous publications."

Image: Top News

Coleman added that papers were sent to the printing press with missing pictures, erroneous headlines, "serious" subbing mistakes and once, without a bar code (meaning that shops weren't able to sell that issue), the Press Gazette added.

Author

Alisa Zykova

Date

2010-11-18 19:12

Foreign news coverage in British newspapers has declined by 40 percent since 1979, according to a report issued yesterday by Media Standard Trust, The Guardian reported.

The study, called Shrinking World: The Decline of International Reporting in the British Press, analysed the number of international news published in The Guardian, The Telegraph, Daily Mail, and the Daily Mirror during a week in 1979, 1989, 1999 and 2009, Journalism.co.uk explained.

In 2009, these articles represented 11 percent of the overall stories published by the four newspapers, down from 20 percent in 1979, The Press Gazette pointed out. But the coverage has gone down despite the increase in newspaper pages. For instance, "The Guardian has gone from under 30 pages a day to over 100; the Mirror from just over 30 pages to more than 70," said Martin Moore, director of Media Standard Trust, in a article published by The Guardian.

Author

Clara Mart

Date

2010-11-02 16:40

The Daily and Sunday Express newspapers of the Express group have launched an online casino service on their news sites called express-casino.com, in collaborative partnership with Casinos Austria International, PressGazette.co.uk reported yesterday.

The white label online casino service launched on October 1, and will be operated by CAIGames.com, the online gaming platform of Casinos Austria International, according to a press release by the gaming company. The gaming hub on the news website features an extensive choice of online casino, slot machine, video poker, jackpot and instant games.

Image Source: Casino Austria International

As a part of the deal, the Express newspapers will support the new casino with advertising and editorial promotions on print and online, in return for the gaming service offerings, according to Press Gazette.co.uk.

The gaming division also offers users an opportunity to participate in unique promotions with landbased operations in the Casinos Austria International network around the globe, the press release stated.

Author

Savita Sauvin

Date

2010-10-20 18:09

With newspapers around the world opting for centralisation of operations and outsourcing to reduce costs, Australian newspapers are joining the trend as well. Following the success of sub-editing hubs in Queensland and South Australia, News Limited plans to centralise sub-editing and design operations of its New South Wales newspapers and create a sub-hub called NewsCentral NSW at its Sydney headquarters on Holt Street, Surry Hills, Panpa.org.au reported.

Aiming to be "a centre of excellence,'' allowing integrated production for both print and other platforms, this move by the publisher is based on making sub-editors more capable of handling varied content on mobile, websites and other digital platforms, according to a report by The Australian last week. The centralised production unit is scheduled to launch on February 13, 2011.

This seven-day production hub will bring together more than 100 sub-editors and designers to provide editing, layout and design for The Daily Telegraph, The Sunday Telegraph, Carsguide and more than 20 titles in the Cumberland-Courier community newspaper group, as well as sub-editing for some sections of The Australian, the news site reported.

Author

Savita Sauvin

Date

2010-10-05 19:04

Advertising spending in Indonesian newspapers have "increased significantly since 2006," up more than 20 percent on average, a Nielsen media research firm executive told The Jakarta Globe yesterday. Conventional media advertising in newspapers and TV continue to dominate ad spending in the country, and ad spend has seen an overall increase of 54 percent year-on-year, Maika Randini explained.

With newspapers offering large display spaces, telecom companies have contributed to the largest advertising spend in conventional media accounting to Rp 1.3 trillion in the period between January to March 2010, out of the total ad spends in both forms of media amounting to Rp 13 trillion (US$1.46 billion), according to figures by Neilsen. The ad spends have seen an overall increase of 54 percent in comparison to last year figures.

Image: Maciej Dakowicz's flickr photostreamWhile the shift to digital medium has not been observed in Indonesia, Firman Kurniawan, lecturer of marketing communications at the University of Indonesia, predicts it will happen eventually.

"Advertisers still think it is more effective to place ads in newspapers because there is still no major change in the media consumption behavior of Indonesian people from conventional to digital," he said.

Author

Savita Sauvin

Date

2010-10-02 00:09

In an effort to tap the mobile platform for revenue, Australian media group Fairfax has unveiled iPhone apps based on the subscription model for its newspapers, The Sydney Morning Herald, The Age, Brisbane Today and WAToday, the Sydney Morning Herald reported yesterday.

While most newspaper publishers have opted for a one-off fee payment system, the Fairfax group is the first publisher to have launched an iPhone app based on the subscription model, according to the Sydney Morning Herald. Readers can download the apps from the Apple iTunes store at a monthly charge of $2.49 and those who opt for subscriptions over a six-month period are entitled to a 15 percent discount, and therefore will pay only $12.99.

Image: AdNews Australia

"It's the first move by Fairfax Media to charge for its online news content on a mobile phone," Brian McCarthy, chief executive at the Fairfax group, was quoted by The Australian as saying. "The development of the apps is a milestone in our ongoing strategy around the delivery of content through digital platforms."

Author

Savita Sauvin

Date

2010-09-30 19:36

With declining print circulation and advertising revenues, newspapers have been eyeing tablet devices - especially the iPad - as an important new revenue stream for the future. The San Jose Mercury News reported today that Apple is working on a new subscription plan for newspapers on the iPad, and will announce the plan "soon."

While the company did not respond to request for comment, Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute in Columbia, Missouri, told The Mercury News that "Apple probably will take a 30 percent cut of all subscriptions sold through the company's online App Store, and as much as 40 percent of the advertising revenue from publications' apps."

Image: DigitalTrends.com
Drawing similarities to the proposed revenue sharing model with those employed on the App Store, AppleInsider.com reported this announcement as a rumour.

According to CNet, Apple has allegedly decided to establish an "opt-in function" for future subscribers, meaning that those willing would be allowing Apple to share with publishers the data that is necessary to appeal to advertisers.

Author

Savita Sauvin

Date

2010-09-15 23:11

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