Sat - 20.01.2018

news industry

Ad revenue falling, print circulation down, newsroom cuts, no new business model in sight… It’s not uncommon to read reports about the dire situation that the US newspaper industry finds itself in. But are things really as bad as all that? As the Pew Research Center’s Project for Excellence in Journalism publishes its annual report today on the state of American media, we have a chance to step back and look in greater details at how the US newspapers handled their search for a new business digital business model over the course of the last year.

There’s no denying that the figures make grim reading, particularly when it comes to newspapers’ advertising revenue. Pew references Newspaper Association of America statistics, which estimate that online ad spend at papers grew by $207 million, but print ad spend fell by $2.1 billion, meaning that for print losses at US papers were ten times greater than digital gains.


Hannah Vinter


2012-03-19 15:11

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